---
title: "Search terms — lists - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/lists/search-terms"
last_updated: "2026-07-21T06:36:03.980Z"
locale: en
meta:
  description: "strong incumbent ratings (4.7★) — lists doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "strong incumbent ratings (4.7★) — lists doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — lists - Flapen"
---

# **lists**

**Skip it**

Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.

Market size 68Growth 19Conversion 32Competition 55Returns 96Price range 35Avg price 29Brand share 76Review moat 44Quality gap 18

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Brand share**

**Great****59%**

top-5 brand share — no brand owns this niche

**Market size**

**Good****$683K**

$683K/yr · 2.8M searches

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,142.32**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****$5.03–$20.48**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****2.5%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****$9.52**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-11.8%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality