---
title: "lists — $683K/yr Amazon United States Niche, Score 49/100 - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/lists"
last_updated: "2026-07-20T20:42:29.953Z"
locale: en
meta:
description: "strong incumbent ratings (4.7★) — lists doesn't clear our bar today. Data updated Jul 2026."
"og:description": "strong incumbent ratings (4.7★) — lists doesn't clear our bar today. Data updated Jul 2026."
"og:title": "lists — $683K/yr Amazon United States Niche, Score 49/100 - Flapen"
---
# **lists**
**Skip it**
Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Market size 68Growth 19Conversion 32Competition 55Returns 96Price range 35Avg price 29Brand share 76Review moat 44Quality gap 18
**Returns**
**Incredible****0.8%**
return rate — above 6% kills the launch gate
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Market size**
**Good****$683K**
$683K/yr · 2.8M searches
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,142.32**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$5.03–$20.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$9.52**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-11.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, lists is a $683K/yr Amazon United States market (2.8M searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 49/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **80K–100K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$762K–$952K**
- units × avg price
- **Launch success**
- **—**
- 0 of 0 new (360d)
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#149**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **10.7%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **163 days**
## **Competition**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**59%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 88%
**Open market**
**32%**
- Of a Happy Kind20% - CICPAP11% - Thboxes10% - Taja10% - KAICN9% - Forvencer8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.8% search growth over the last 90 days.
100K60KHoliday '24Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/office-products/lists/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$34K10%$68K15%$102K20%$137K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 31 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**To Do List Notepad: With Multiple Functional Sections - 6.5 x 9.8 60 Sheets - Spiral Daily Planner Notebook - Task CheckList Organizer Agenda Pad for Work - Note & Todo List Organization Notebooks**Of a Happy Kind**$7.98**4.8★3,161 rev](https://www.amazon.com/dp/B0BS2J4VKY) [2**To Do List Notepad - To Do List Notebook for Work with 52 Sheets Undated Daily Planner Perfect for Enhanced Productivity and Goal Achievement - Green**CICPAP**$5.56**4.8★1,188 rev](https://www.amazon.com/dp/B0CM2C4W88) [3**To Do List Notepad 3 Pack Undated Daily Planner Notepad With To Do List Notebook Checklist Planner Spiral Waterproof Notepad for Office Supplies School Planner 52 Sheets/Pack 5.5*8.3 A5 Size**KAICN**$13.39**4.8★865 rev](https://www.amazon.com/dp/B0BX94GXYD) [4**Forvencer To Do List Notepad (6.5 x9.8) To Do List Notebook for Work Undated Daily Planner Organizer for Tasks Checklist & Goal Planning To Do List Perfect for Office School Cute**Forvencer**$5.03**4.8★447 rev](https://www.amazon.com/dp/B0DK34JV79) [5**2 Packs To Do List Notepad 104 Pages To Do List Notebook A5 Undated Daily Planner Notepad with Task Checklist Home Office School Supplies**Thboxes**$8.79**4.7★664 rev](https://www.amazon.com/dp/B0D2XQTWPZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ALKALO 104 Pgs Weekly To Do List Notepad 52 Duplex-Printed Undated Sheets 100 GSM8.511) Weekly Desk Planner For Work Home School Office Desk Accessories Supplies & Goal Setting Tasks - Green**ALKALO**$6.74**255 rev1y ago](https://www.amazon.com/dp/B0F43CZY1T) [**ZICOTO Beautiful To Do List Note Pads Set Of 2 for Easy Daily Planning - The Perfect Work Notepads Notebooks and Office Desk Supplies For Women - Perfect to Effectively Organize Your Tasks**ZICOTO**$6.91**277 rev1y ago](https://www.amazon.com/dp/B0DLBH24Q5) [**Forvencer To Do List Notepad (6.5 x9.8) To Do List Notebook for Work Undated Daily Planner Organizer for Tasks Checklist & Goal Planning To Do List Perfect for Office School Cute**Forvencer**$5.03**447 rev1y ago](https://www.amazon.com/dp/B0DK34JV79) [**LABUK 10 Pack Daily To Do List Notepads 5 x 8 Daily Planner 30 Sheets Spiral to Do List Notebook for Classroom Office Plan Work Schedule Checklist**LABUK**$18.65**117 rev1y ago](https://www.amazon.com/dp/B0DHRTBWTJ) [**To Do List Notepad 120 Pages 6.7x9.8 to Do List Notebook Undated Daily Planner Notepad with Task Checklist Home Office School Supplies**Thboxes**$6.88**209 rev1y ago](https://www.amazon.com/dp/B0DFYLNSQK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**To Do List Notepad 120 Pages 6.7x9.8 to Do List Notebook Undated Daily Planner Notepad with Task Checklist Home Office School Supplies**Thboxes**$6.88**4.4★**▲ 186%**](https://www.amazon.com/dp/B0DFYLNSQK) [**Weekly To Do List Notepad 8.5x11 Weekly Desk Planner with 52 Tear Off Sheets Undated Weekly Planner Habit Tracker & Productivity Organizer for Home and Work Pink**Thboxes**$7.56**4.8★**▲ 168%**](https://www.amazon.com/dp/B0CZNZHTYZ) [**Sweetzer & Orange Daily & Weekly To Do List Notepad Undated Work Planner & Organizer with Wish List Section 52-Sheet Coiled Task Pad for Productivity MAUVE To Do List Notebook for Work**Sweetzer & Orange**$6.35**4.8★**▲ 117%**](https://www.amazon.com/dp/B0BN8379HP) [**104 Pgs To Do List Notepad - Daily Planner Notepad Undated 52 Duplex-Printed Undated Sheets Tear Off 6.5 x 9.8 Checklist Productivity Organizer with Hourly Schedule for Tasks**GOLDPEI**$5.70**4.7★**▲ 84%**](https://www.amazon.com/dp/B09M9KQ9RY) [**To Do List Notepad - Daily Planner Notepad 104 Pages Task Planner 6.7 x 9.8 Double Sided Spiral Notebook with Checklist Productivity Planning Pad for Work Office Home-Pink**KMQOY**$5.73**4.8★**▲ 62%**](https://www.amazon.com/dp/B0CDGHYN2P)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Document Organizing/Classification**24%
*“WELL ORGANIZED”*
**Quality-Overall**11%
*“Good quality”*
**Paper Quality**9%
*“The paper is also very sturdy”*
**Ease Of Use**8%
*“easy to write on”*
**Advertised Vs Actual Product**6%
*“As pictured”*
**Design-Overall**5%
*“Its a stylish design”*
**Size-Overall**5%
*“Perfect size”*
**Office Usability**4%
*“Great to keep your office work organized”*
**Color**4%
*“The green is perfect”*
**Value For Money**4%
*“Good value”*
### **What buyers complain about **
**Value For Money**12%
*“Not worth the price”*
**Size-Overall**8%
*“I did not read the actual size”*
**Thickness**8%
*“But these were thicker before”*
**Paper Quality**6%
*“has thinner paper”*
**Double-Sided Printing**6%
*“I took stars off because it says this is printed on both sides”*
**Quality-Overall**6%
*“trash quality”*
**Adhesion/Stickiness**5%
*“Note sheet does not stick”*
**Writing Experience**4%
*“Not a lot of writing space”*
**Strength**3%
*“a little flimsy”*
**Print Quality**2%
*“Those some of the printing for the bullets seem faded”*
### **Top return reasons **
**Size-Overall**50%
**Value For Money**8%
**Advertised Vs Actual Product**7%
**Paper Quality**5%
**Quality-Overall**5%
**Adhesion/Stickiness**3%
**Color**3%
**Print Quality**2%
**Functionality-Overall**2%
**Design-Overall**2%
## **Common questions**
- **Is lists profitable to sell on Amazon United States?**
- The niche generates $683K/yr across 31 tracked products. 90-day search growth is -11.8%. Flapen's verdict: Skip it (49/100).
- **How competitive is the lists niche?**
- 18 brands and 19 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in lists?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Thickness. The return rate is 0.8%.
- **When does demand for lists peak?**
- Demand peaks in Jan–Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the lists niche?**
- Listings span $5.03–$20.48; the average listing price is $9.52 (sweet spot $15–$100). The average incumbent carries 2,142 reviews — the moat a new listing must climb.
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