---
title: "Journal Inserts — $69K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/journal-inserts"
last_updated: "2026-08-09T12:54:24.319Z"
locale: en
meta:
description: "Niche score 42/100 · $69K/yr market · 292K searches/yr · $13.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $69K/yr market · 292K searches/yr · $13.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Journal Inserts — $69K/yr Amazon US Niche (2026) - Flapen"
---
# **journal inserts**
**Skip it**
Soft demand (-23.5% this quarter) — this niche doesn't clear our bar today.
Market size 17Growth 13Conversion 22Competition 70Returns 80Price range 63Avg price 61Brand share 53Review moat 65Quality gap 24
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****896.44**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$6.73–$29.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.26**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$69K**
$69K/yr · 292K searches
**Growth**
**Bad****-23.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, journal inserts is a $69K/yr Amazon United States market (292K searches/yr). The top 5 brands hold 73% of demand. Verdict: Skip it — 42/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **journal inserts market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$80K–$106K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#232**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**36**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 87%
**Open market**
**23%**
- WANDERINGS32% - ZCZN26% - newestor7% - Moterm4% - Mousbull4% - DILVREWA4%
## **Demand**
Weekly Amazon search volume, last 27 weeks — -23.5% search growth over the last 90 days.
13K8KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/office-products/journal-inserts/trend)
## **Top journal inserts search terms**
- **a5 journal inserts**56K/yr-29.7%2.1% conv. - **a5 notebook inserts**35K/yr-4.5%2.4% conv. - **journal inserts**44K/yr-34.6%1.0% conv. - **a5 travelers notebook inserts**36K/yr-11.7%2.4% conv. - **a5 notebook refill**35K/yr-40.2%2.3% conv. - **a5 journal refill**21K/yr-15.7%1.7% conv. - **notebook inserts**13K/yr-9.5%0.9% conv. - **journal refill**11K/yr-7.6%1.5% conv. - **notebook refill**8K/yr-14.2%1.3% conv. - **journal refill paper**9K/yr-33.6%1.1% conv. [**All search terms **](https://flapen.com/research/us/office-products/journal-inserts/search-terms)
## **Top journal inserts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$6K12%$8K16%$11K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ZCZN 5 Pack A5 Kraft Notebooks Bulk 8.15x5.5 Inches Lined Paper Journaling Notebooks Notebooks for Work Composition Notebooks for School Journal Notebooks for Office 60 Pages**ZCZN**$6.73**4.8★526 rev](https://www.amazon.com/dp/B0DR8DKV6Y) [2**WANDERINGS Zipper Case Card Sleeve Holder Travelers Journal Accessory for Refillable Travel Journals - A5 Size - 5.25 x 8.25 - Durable 100% Cotton Fabric Planner Accessories Case**WANDERINGS**$13.06**4.6★186 rev](https://www.amazon.com/dp/B0FMQPQP8S) [3**ZCZN 12 Pack Colorful Blank Notebooks Bulk A5 Journals with 12 Colors 60 Pages/30 Sheets 8.3x5.5 Inch Plain Paper Travel Writing Journal Notebooks for Work & School**ZCZN**$14.40**4.8★192 rev](https://www.amazon.com/dp/B0F18RKMJQ) [4**Wanderings A5 Lined Travelers Notebook Insert / A5 Journal Refill | 5.5 x 8.3 (14 x 21cm) | 3 Booklets 240 Lined Pages | Travelers Notebook Refills for Journals Diaries Planners**WANDERINGS**$12.92**4.7★2,314 rev](https://www.amazon.com/dp/B07JN2FH4C) [5**A5 Travelers Notebook Accessories Kit - Kraft File Folder Zipper Case Pen Holder Binder Clip and 2 Elastic Bands**newestor**$13.08**4.6★1,282 rev](https://www.amazon.com/dp/B0G1GVRWLP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Travelers Notebook Accessories Kit - Kraft File Folders PVC Zipper Pouches Pen Holders Binder Clips Elastic Bands for Travel Journal Organizer(2 Pack A5 Size)**DILVREWA**$15.89**42 rev3mo ago](https://www.amazon.com/dp/B0GTT88M8T) [**A5 Travelers Notebook Accessories Kit - Kraft File Folder Zipper Case Pen Holder Binder Clip and 2 Elastic Bands**newestor**$13.08**1,282 rev8mo ago](https://www.amazon.com/dp/B0G1GVRWLP) [**Travelers Journal Notebook Accessories Kit Include Travel Kraft File Folder Zipper Case Pen Holder Binder Clip and Elastic Bands Travel Accessories Supplies(2 Pack A5 Size)**Mooliwe**$16.07**134 rev9mo ago](https://www.amazon.com/dp/B0FSZGCGZ3) [**WANDERINGS Zipper Case Card Sleeve Holder Travelers Journal Accessory for Refillable Travel Journals - A5 Size - 5.25 x 8.25 - Durable 100% Cotton Fabric Planner Accessories Case**WANDERINGS**$13.06**186 rev10mo ago](https://www.amazon.com/dp/B0FMQPQP8S) [**A5 Calendar Planner Jul 2026 - Jun 2028 Travelers Notebook Inserts for 2 Years Monthly Calendar & Important Dates & Line & Dotted 100gsm Paper 8.3 x 5.5 in 1pcs**UNIQUE HM&LN**$8.00**152 rev1y ago](https://www.amazon.com/dp/B0F9YY5V7B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Travelers Notebook Accessories Kit - Kraft File Folders PVC Zipper Pouches Pen Holders Binder Clips Elastic Bands for Travel Journal Organizer(2 Pack A5 Size)**DILVREWA**$15.89**4.7★**▲ 338%**](https://www.amazon.com/dp/B0GTT88M8T) [**WANDERINGS Zipper Case Card Sleeve Holder Travelers Journal Accessory for Regular Size Refillable Travel Journals - 4.25 x 8.25 - 100% Cotton Fabric Planner Accessories for Standard Notebooks**WANDERINGS**$11.52**4.6★**▲ 213%**](https://www.amazon.com/dp/B0FMQMD3DY) [**moonster Blank Journal Notebook Paper - A5 Journal Refill - for Refillable Leather Journal - Premium Milled Inserts Blank Sketch Book Unlined Notepad 8.25 x 5.8 Inch with 320 Pages 70gsm & Bookmark**moonster**$14.29**4.6★**▲ 176%**](https://www.amazon.com/dp/B07GDMDQTJ) [**WANDERINGS Zipper Case Card Sleeve Holder Travelers Journal Accessory for Refillable Travel Journals - A5 Size - 5.25 x 8.25 - Durable 100% Cotton Fabric Planner Accessories Case**WANDERINGS**$13.06**4.6★**▲ 175%**](https://www.amazon.com/dp/B0FMQPQP8S) [**A5 Travelers Notebook Accessories Kit - Kraft File Folder Zipper Case Pen Holder Binder Clip and 2 Elastic Bands**newestor**$13.08**4.6★**▲ 98%**](https://www.amazon.com/dp/B0G1GVRWLP)
**~~View all trending →~~**
## **What buyers say about journal inserts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Beautifully made”*
**Paper Quality**16%
*“Great paper”*
**Size-Overall**12%
*“Fits perfectly”*
**Value For Money**7%
*“low price”*
**Advertised Vs Actual Product**5%
*“Exactly as stated”*
**Document Organizing/Classification**5%
*“Nice organizing solution”*
**Ease Of Use**4%
*“Very useful”*
**Durability**3%
*“it holds up really well”*
**Design-Overall**3%
*“Excellent and stylish”*
**Portability**2%
*“easy to carry around”*
### **What buyers complain about **
**Size-Overall**16%
*“Too big”*
**Paper Quality**9%
*“The paper is a little thin”*
**Value For Money**7%
*“Not much there for the price”*
**Material Quality**5%
*“The materials are mid at best”*
**Thickness**4%
*“A few pieces seem a bit thinner or more basic than I expected”*
**Quality-Overall**3%
*“Feels crazy cheap”*
**Color**3%
*“The line is way too dark”*
**Strength**2%
*“This is flimsy”*
**Leather Quality**2%
*“I just wish it was made out of a faux leather or vinyl material because I'm actually using this separately to keepy pocket notebook in”*
**Paper Compatibility**2%
*“I do wish that this set was sized for printer paper”*
### **Top return reasons **
**Size-Overall**59%
**Paper Quality**10%
**Advertised Vs Actual Product**6%
**Value For Money**4%
**Material Quality**3%
**Quality-Overall**3%
**Thin**2%
**Zipper Quality**2%
**Color**1%
**Thickness**1%
## **Common questions**
- **Is journal inserts profitable to sell on Amazon United States?**
- The niche generates $69K/yr across 32 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -23.5%. Flapen's verdict: Skip it (42/100).
- **How competitive is the journal inserts niche?**
- 19 brands and 36 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in journal inserts?**
- Top complaints mined from reviews: Size-Overall, Paper Quality, Value For Money. The return rate is 1.8%.
- **What does it cost to enter the journal inserts niche?**
- Listings span $6.73–$29.33; the average listing price is $13.26 (sweet spot $15–$100). The average incumbent carries 896 reviews — the moat a new listing must climb.
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