---
title: "hourly planner — $342K/yr Amazon United States Niche, Score 61/100 - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/hourly-planner"
last_updated: "2026-07-20T18:46:13.033Z"
locale: en
meta:
description: "hourly planner shows no brand lock-in (top 5 brands take 49% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "hourly planner shows no brand lock-in (top 5 brands take 49% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "hourly planner — $342K/yr Amazon United States Niche, Score 61/100 - Flapen"
---
# **hourly planner**
**Worth a look**
Shows no brand lock-in (top 5 brands take 49% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 53Growth 74Conversion 47Competition 75Returns 82Price range 50Avg price 46Brand share 86Review moat 55Quality gap 21
**Brand share**
**Great****49%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****1.7%**
return rate — above 6% kills the launch gate
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Growth**
**Good****+57.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****1,318.68**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$342K**
$342K/yr · 795K searches
**Price range**
**Good****$6.51–$23.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$11.48**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, hourly planner is a $342K/yr Amazon United States market (795K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 61/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **25K–30K**
- avg 100–250/product
- **Revenue / yr**
- **$287K–$344K**
- units × avg price
- **Launch success**
- **76%**
- 13 of 17 new (360d)
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#570**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **18.1%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **177 days**
## **Competition**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**31 **▼falling
**Sellers**
**65**
**Top-5 brand share**
**49%**
Top 20: 90%
**Top-5 click share**
**40%**
Top 20: 72%
**Open market**
**43%**
- inamio13% - SUNEE13% - EMSHOI9% - SKYDUE8% - Poluma7% - Homlive7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +57.9% search growth over the last 90 days.
70K50KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 3.9×
[**Open Trend **](https://flapen.com/research/us/office-products/hourly-planner/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$10K6%$21K9%$31K12%$41K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 56 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SUNEE 2026-2027 Appointment Book Quarter-Hourly Weekly & Monthly - from July 2026 to June 2027 8.5x11 Academic Planner Flexible Cover Note Pages Bookmark Spiral Binding Black**SUNEE**$16.31**4.7★1,835 rev](https://www.amazon.com/dp/B0BZVSC6MG) [2**EMSHOI 2026-2027 Appointment Book 15-Minute Hourly Academic Planner Large Size (8.7 x 11.3) July 2026 - June 2027 Weekly and Monthly Agenda 12-Month Tabs Flexible Cover (Light Green)**EMSHOI**$11.34**4.6★96 rev](https://www.amazon.com/dp/B0GDCQSMNM) [3**SKYDUE Appointment Book 2026-2027 Academic Hourly Planner from July 2026 - June 2027 8.5 x 11 Weekly & Monthly Schedule Planner with 15-Minute Interval- Perfect for Daily Planning White Flower**SKYDUE**$16.64**4.8★369 rev](https://www.amazon.com/dp/B0GC5GYJDH) [4**Appointment Book 2026-2027 Hourly Planner from July 2026 - June 2027 6.38.6 Small Weekly & Monthly Appointment Planner Daily Agenda Book with 30-Minute Interval for Office School Purple**Homlive**$9.50**4.7★58 rev](https://www.amazon.com/dp/B0GD16JVCP) [5**Academic Planner 2026-2027 - Hourly 2026-2027 Planner Weekly and Monthly - Appointment Book with Flexible Cover Twin-Wire Binding - Simple Design for Productivity. June 2026 - July 2027. 6.5 x 8.5**inamio**$10.15**4.6★381 rev](https://www.amazon.com/dp/B0FWCZD8JC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2026-2027 Appointment Book/Planner - 2026-2027 Daily Hourly Planner Jul 2026 - Jun 2027 Weekly Appointment Book 8.5 x 11 30-Minute Interval Lay-Flat Ample Space with Notes To-Do Lists**Youthamazing**$8.93**278 rev4mo ago](https://www.amazon.com/dp/B0GMQ5QCCN) [**AT-A-GLANCE Planner 2026-2027 Weekly Academic 14-Month July-August Quarter-Hourly Appointment Book 8-1/4 x 11 Black (7095705)**AT-A-GLANCE**$19.59**280 rev5mo ago](https://www.amazon.com/dp/B005ENIQVS) [**Forvencer Academic Planner 2026-2027 Hardcover Calendar Planner Weekly & Monthly July 2026 - June 2027 8.5 x 11 Daily Agenda with Tabs College School Organizer for Student Teacher Pink**Forvencer**$12.02**3,472 rev6mo ago](https://www.amazon.com/dp/B0GDWTXGPV) [**EMSHOI 2026-2027 Appointment Book 15-Minute Hourly Academic Planner Large Size (8.7 x 11.3) July 2026 - June 2027 Weekly and Monthly Agenda 12-Month Tabs Flexible Cover (Light Green)**EMSHOI**$11.34**96 rev6mo ago](https://www.amazon.com/dp/B0GDCQSMNM) [**Appointment Book 2026-2027 Hourly Planner from July 2026 - June 2027 6.38.6 Small Weekly & Monthly Appointment Planner Daily Agenda Book with 30-Minute Interval for Office School Purple**Homlive**$9.50**58 rev6mo ago](https://www.amazon.com/dp/B0GD16JVCP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**POPRUN 2026-2027 Academic Year Weekly and Monthly Planner Calendar Jul 2026 - Jun 20276.25 x 8.5 Daily Agenda Book & Appointment Book with Hourly Schedule Tabs Hardcover School and Office Supplies - Midnight Green**POPRUN**$18.53**4.6★**▲ 84%**](https://www.amazon.com/dp/B0FWJP3131) [**Dunwell 2026-2027 Appointment Book 8.5 x 11 July 2026 to June 2027 15-Minute Hourly Schedule Planner with Colorful Tabs Daily Professional Agenda**Dunwell**$17.79**4.7★**▲ 84%**](https://www.amazon.com/dp/B0C5HXFCTR) [**Blue Sky 2026-2027 Weekly and Monthly Academic Year Planner Calendar July 2026 - June 2027 8.5 x 11 Flexible Cover Wirebound Laminated Tabs Enterprise**Blue Sky**$14.89**4.6★**▲ 81%**](https://www.amazon.com/dp/B0FYRBKD2G) [**Appointment Book 2026-2027 Hourly Planner from July 2026 - June 2027 6.38.6 Small Weekly & Monthly Appointment Planner Daily Agenda Book with 30-Minute Interval for Office School Purple**Homlive**$9.50**4.7★**▲ 80%**](https://www.amazon.com/dp/B0GD16JVCP) [**AT-A-GLANCE Planner 2026-2027 Weekly Academic 14-Month July-August Quarter-Hourly Appointment Book 8-1/4 x 11 Black (7095705)**AT-A-GLANCE**$19.59**4.8★**▲ 78%**](https://www.amazon.com/dp/B005ENIQVS)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Document Organizing/Classification**25%
*“it completely organized”*
**Quality-Overall**12%
*“The quality of the notebook is great”*
**Advertised Vs Actual Product**8%
*“As described”*
**Value For Money**7%
*“Excellent value”*
**Size-Overall**7%
*“Its true to size”*
**Design-Overall**7%
*“The design is beautiful”*
**Ease Of Use**6%
*“Ease of use”*
**Paper Quality**4%
*“The paper feels great to write on”*
**Color**3%
*“color is great”*
**Office Usability**3%
*“great for work or personal use”*
### **What buyers complain about **
**Size-Overall**16%
*“dislike the only size it comes”*
**Advertised Vs Actual Product**10%
*“False advertisement”*
**Paper Quality**8%
*“The paper is different thinner”*
**Durability**5%
*“then it breaks down each week with times”*
**Print Quality**5%
*“didnt finish before the planner went to print”*
**Thickness**4%
*“Its about one inch thick”*
**Writing Experience**4%
*“it does not leave you enough space to write”*
**Document Organizing/Classification**4%
*“But its just not organized”*
**Strength**4%
*“My only complaint is that the front/back over is flimsy”*
**Quality-Overall**3%
*“Cheap and bent”*
### **Top return reasons **
**Size-Overall**53%
**Advertised Vs Actual Product**18%
**Design-Overall**4%
**Value For Money**4%
**Functionality-Overall**4%
**Paper Quality**3%
**Weight Heavy**2%
**Quality-Overall**2%
**Color**1%
**Print Quality**1%
## **Common questions**
- **Is hourly planner profitable to sell on Amazon United States?**
- The niche generates $342K/yr across 56 tracked products. 13 of 17 products launched in the last 360 days are still selling. 90-day search growth is +57.9%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the hourly planner niche?**
- 31 brands and 65 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 49% of demand.
- **What do buyers complain about in hourly planner?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Paper Quality. The return rate is 1.7%.
- **When does demand for hourly planner peak?**
- Demand peaks in Jan–Dec; the busiest month runs 3.9× the quietest.
- **What does it cost to enter the hourly planner niche?**
- Listings span $6.51–$23.49; the average listing price is $11.48 (sweet spot $15–$100). The average incumbent carries 1,319 reviews — the moat a new listing must climb.
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