---
title: "Holiday Stickers — $117K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/holiday-stickers"
last_updated: "2026-08-07T20:56:43.998Z"
locale: en
meta:
description: "Niche score 51/100 · $117K/yr market · 361K searches/yr · $9.16 avg price. Soft demand (-32.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $117K/yr market · 361K searches/yr · $9.16 avg price. Soft demand (-32.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Holiday Stickers — $117K/yr Amazon US Niche (2026) - Flapen"
---
# **holiday stickers**
**Worth a look**
Shows low returns (0.9%), but soft demand (-32.3% this quarter) keeps it on the watch list.
Market size 27Growth 9Conversion 44Competition 84Returns 96Price range 41Avg price 26Brand share 95Review moat 66Quality gap 32
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Brand share**
**Incredible****39%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Review moat**
**Good****872.61**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$5.48–$21.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$117K**
$117K/yr · 361K searches
**Avg price**
**Okay****$9.16**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-32.3%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, holiday stickers is a $117K/yr Amazon United States market (361K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **holiday stickers market data**
- **Units sold / yr**
- **20K–25K**
- avg 250–500/product
- **Revenue / yr**
- **$183K–$229K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#1,239**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **86%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**34 **▲rising
**Sellers**
**50**
**Top-5 brand share**
**39%**
Top 20: 88%
**Top-5 click share**
**31%**
Top 20: 79%
**Open market**
**56%**
- bloom daily planners12% - MoShining10% - Fancy Land6% - Shoparr6% - Treasure Cove5% - ZICOTO5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -32.3% search growth over the last 90 days.
25K15KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.5×
[**Open Trend **](https://flapen.com/research/us/office-products/holiday-stickers/trend)
## **Top holiday stickers search terms**
- **holiday stickers**171K/yr-41.2%2.9% conv. - **seasonal stickers**47K/yr-26.1%3.0% conv. - **holiday planner stickers**21K/yr-12.6%3.3% conv. - **holiday stickers for planner**20K/yr-27.4%4.0% conv. - **holiday stickers for scrapbooking**11K/yr-12.1%4.8% conv. - **seasonal planner stickers**15K/yr-16.8%2.6% conv. - **holiday scrapbook stickers**8K/yr+12.2%4.2% conv. - **season stickers**6K/yr-31.2%3.6% conv. - **holiday calendar stickers**8K/yr-50.3%3.6% conv. - **planner holiday stickers**5K/yr+10.2%3.3% conv. [**All search terms **](https://flapen.com/research/us/office-products/holiday-stickers/search-terms)
## **Top holiday stickers products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$7K9%$11K12%$14K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Planner Stickers 1150+ New Monthly Daily Planners Vintage Holiday Seasonal Happy Scrapbook Supplies Calendar Journaling Christmas Stickers Gifts for Adults Women**MoShining**$8.78**4.6★464 rev](https://www.amazon.com/dp/B0CQCS1J24) [2**bloom daily planners Holiday Seasonal Planner Sticker Sheets - Vintage Seasonal Sticker Pack - Removable & Repositionable - Over 310 Stickers Per Pack!**bloom daily planners**$14.47**4.7★2,027 rev](https://www.amazon.com/dp/B079VVQWCN) [3**Treasure Cove Holiday Stickers Assortment Seasonal Sticker Sheets for Kids Crafts Halloween Thanksgiving Christmas Birthday Party Decorations Supplies 16 Sheets 400Pcs**Treasure Cove**$9.08**4.6★214 rev](https://www.amazon.com/dp/B0BYV8J6G6) [4**Aesthetic Monthly Planner Stickers - Beautiful Holiday Sticker Set to Enhance Your Planner Journal or Calendar - Perfect Scrapbook Supplies & Accessories with All Year Holidays & Vintage Stickers**ZICOTO**$8.47**4.6★278 rev](https://www.amazon.com/dp/B0DXFJ2J1Z) [5**Holiday Seasonal Planner Sticker - Daily Weekly & Monthly Calendar Stickers for Women Men Kids Teachers & Students - Over 1300 Unique Hand-Drawn Stickers on 20 Sheets Per Pack!**Power Place**$12.87**4.4★586 rev](https://www.amazon.com/dp/B0B7BHHCJ3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Holiday Planner Stickers for Planners and Journaling Calendar Stickers Holiday Seasonal Planner Stickers Sheet Monthly Holiday Sticker 4 Sheets 75 Premium Matte Vinyl Stickers Mini Size**Generic**$8.49**10 rev5mo ago](https://www.amazon.com/dp/B0GM94JM61) [**Planner Stickers (26 Pages 1500+ Stickers) Celebration Planner Stickers with Daily Monthly and Holiday Stickers for Scrapbook Supplies Junk Journal Supplies Decorating and Planning.**underbartliv**$5.48**52 rev6mo ago](https://www.amazon.com/dp/B0G1RHC4CM) [**Fancy Land 24 Sheets Holiday Stickers Assortment Seasonal Stickers for Kids Children St. Patricks Day Easter Birthday Party Favors**Fancy Land**$6.65**3 rev6mo ago](https://www.amazon.com/dp/B0G7XFDPWT) [**BESARME Planner Stickers with Glittery Film 1000+ Scrapbook Stickers for Calendar Seasonal Monthly Holiday Sticker for Women Adults**BESARME**$6.84**121 rev10mo ago](https://www.amazon.com/dp/B0FQMLJ1PN) [**Holiday Planner Stickers Pack of 5 Sheets Cute Holiday Icon with Us Holidays Decorative Planner Stickers for Calendar Bullet Journal Scrapbook Waterproof PVC**OAEUQ**$11.02**7 rev10mo ago](https://www.amazon.com/dp/B0FPFV4TP8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Holiday Planner Stickers for Planners and Journaling Calendar Stickers Holiday Seasonal Planner Stickers Sheet Monthly Holiday Sticker 4 Sheets 75 Premium Matte Vinyl Stickers Mini Size**Generic**$8.49**4.2★**▲ 372%**](https://www.amazon.com/dp/B0GM94JM61) [**Fancy Land 24 Sheets Holiday Stickers Assortment Seasonal Stickers for Kids Children St. Patricks Day Easter Birthday Party Favors**Fancy Land**$6.65**5.0★**▲ 311%**](https://www.amazon.com/dp/B0G7XFDPWT) [**Planner Stickers (26 Pages 1500+ Stickers) Celebration Planner Stickers with Daily Monthly and Holiday Stickers for Scrapbook Supplies Junk Journal Supplies Decorating and Planning.**underbartliv**$5.48**4.8★**▲ 270%**](https://www.amazon.com/dp/B0G1RHC4CM) [**Holiday Planner Stickers Pack of 5 Sheets Cute Holiday Icon with Us Holidays Decorative Planner Stickers for Calendar Bullet Journal Scrapbook Waterproof PVC**OAEUQ**$11.02**4.5★**▲ 246%**](https://www.amazon.com/dp/B0FPFV4TP8) [**BESARME Planner Stickers with Glittery Film 1000+ Scrapbook Stickers for Calendar Seasonal Monthly Holiday Sticker for Women Adults**BESARME**$6.84**4.7★**▲ 148%**](https://www.amazon.com/dp/B0FQMLJ1PN)
**~~View all trending →~~**
## **What buyers say about holiday stickers**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Super cute great quality stickers”*
**Adhesion/Stickiness**16%
*“stick well”*
**Value For Money**12%
*“Worth the price”*
**Design-Overall**9%
*“The designs are fun”*
**Color**8%
*“Colors are bright”*
**Fun/Entertainment Experience**8%
*“Fun times”*
**Size-Overall**6%
*“Perfect size”*
**Ease Of Use**4%
*“Easy to use”*
**Advertised Vs Actual Product**4%
*“as advertised”*
**Brightness/Shine/Glow**3%
*“Nice addition for brightening up everyday use”*
### **What buyers complain about **
**Size-Overall**23%
*“Small stickers”*
**Adhesion/Stickiness**15%
*“the adhesive is not particularly strong”*
**Value For Money**9%
*“they are way more expensive than they should be”*
**Quality-Overall**8%
*“Disappointment with quality of sticker sheets”*
**Ease Of Use**6%
*“very hard to peel off”*
**Advertised Vs Actual Product**4%
*“That type of propaganda should absolutely be disclosed if it is added”*
**Paper Quality**3%
*“90% do not peel off without paper stuck on the back”*
**Thickness**2%
*“They are thick”*
**Storage Capacity**2%
*“Plus the stickers are hard to store for future use”*
**Image/Picture Clarity**2%
*“Images dont align with stickers”*
### **Top return reasons **
**Size-Overall**45%
**Advertised Vs Actual Product**13%
**Value For Money**10%
**Adhesion/Stickiness**10%
**Quality-Overall**4%
**Design-Overall**4%
**Color**3%
**Defective Material/Parts**2%
**Shape/Style**1%
**Product Condition**1%
## **Common questions**
- **Is holiday stickers profitable to sell on Amazon United States?**
- The niche generates $117K/yr across 44 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is -32.3%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the holiday stickers niche?**
- 34 brands and 50 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 39% of demand.
- **What do buyers complain about in holiday stickers?**
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Value For Money. The return rate is 0.9%.
- **When does demand for holiday stickers peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 7.5× the quietest.
- **What does it cost to enter the holiday stickers niche?**
- Listings span $5.48–$21.73; the average listing price is $9.16 (sweet spot $15–$100). The average incumbent carries 873 reviews — the moat a new listing must climb.
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