---
title: "Harry Potter Bookmark — $132K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/harry-potter-bookmark"
last_updated: "2026-08-09T06:11:34.536Z"
locale: en
meta:
description: "Niche score 45/100 · $132K/yr market · 237K searches/yr · $13.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $132K/yr market · 237K searches/yr · $13.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Harry Potter Bookmark — $132K/yr Amazon US Niche (2026) - Flapen"
---
# **harry potter bookmark**
**Skip it**
Soft demand (-21.1% this quarter) — this niche doesn't clear our bar today.
Market size 30Growth 14Conversion 52Competition 53Returns 93Price range 77Avg price 59Brand share 42Review moat 67Quality gap 18
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$7.89–$39.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****823**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$13.13**
avg listing price — sweet spot $15–$100
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$132K**
$132K/yr · 237K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-21.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, harry potter bookmark is a $132K/yr Amazon United States market (237K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **harry potter bookmark market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$131K–$164K**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#1,525**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **61%**
- **Out of stock**
- **9.6%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**33**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 97%
**Open market**
**14%**
- Harry Potter28% - The Noble Collection20% - ANTIOCH14% - Re-Marks9% - Ata-Boy9% - WACANTIC6% - Open — no brand owns it (5 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.1% search growth over the last 90 days.
15K10KSpike '24Holiday '24Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.6×
[**Open Trend **](https://flapen.com/research/us/office-products/harry-potter-bookmark/trend)
## **Top harry potter bookmark search terms**
- **harry potter bookmark**140K/yr-18.4%4.2% conv. - **harry potter book mark**27K/yr-22.5%4.9% conv. - **harry potter bookmarks**25K/yr-27.1%2.5% conv. - **bookmark harry potter**10K/yr-28.3%2.6% conv. - **harry potter book marks**12K/yr-39.9%3.1% conv. - **slytherin bookmark**5K/yr+3.2%4.4% conv. - **harry potter magnetic bookmarks**6K/yr-33.0%3.2% conv. - **bookmarks harry potter**4K/yr-15.9%1.5% conv. - **hufflepuff bookmark**4K/yr+2.8%1.2% conv. - **ravenclaw bookmark**4K/yr-20.8%5.9% conv. [**All search terms **](https://flapen.com/research/us/office-products/harry-potter-bookmark/search-terms)
## **Top harry potter bookmark products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$13K20%$26K30%$40K40%$53K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Harry Potter Metal Bookmark with Hanging Charm Golden Snitch Hogwarts Reading Gifts Book Lovers Gift Box (Golden Snitch)**Harry Potter**$15.34**4.7★2,965 rev](https://www.amazon.com/dp/B0B51Y485S) [2**Hogwarts Ticket**ANTIOCH**$8.04**4.7★898 rev](https://www.amazon.com/dp/B07PWB2QG1) [3**Ata-Boy Harry Potter Bookmark Houses of Hogwarts Crests Magnetic Bookmarks (4 Set) Harry Potter Gifts & Merchandise**Ata-Boy**$8.46**4.7★456 rev](https://www.amazon.com/dp/B07DD199ZC) [4**Vintage Metal Feather Bookmark with Golden Winged Charm Thin Unique Metal Bookmark for Book Lovers Reading Gifts Book Lovers Women Men Teens on Christmas Birthday Valentines**WACANTIC**$10.16**4.7★158 rev](https://www.amazon.com/dp/B0F3NWVWGS) [5**Harry Potter Ravenclaw Crest Bookmark**The Noble Collection**$9.08**4.6★1,376 rev](https://www.amazon.com/dp/B014UXI036)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Harry Potter Bookmark Set - Bundle with 3 Bookmarks Featuring Book Covers Hogwarts Castle More Plus Stickers | Harry Potter School Supplies for Boys Girls Kids**Harry Potter**$16.18**4 rev8mo ago](https://www.amazon.com/dp/B0FYJ3691V) [**Harry Potter Gryffindor Knitted Crest Scarf - Deep Red & Yellow - Embroidered House Lion Badge - 66 x 7 - Soft Winter Knit Scarf for Kids & Adults - Wizarding World Accessory**Harry Potter**$23.92**115 rev9mo ago](https://www.amazon.com/dp/B0FR8VYRH2) [**Zaamwoyy 4 Pcs Stained Glass Animal Bookmarks for Women Men Magic Transparent PVC Bookmark with Tassels Fantasy Reader Gift Cool Book Marks Accessories for Reading Lovers Bookish**Zaamwoyy**$10.46**103 rev10mo ago](https://www.amazon.com/dp/B0FMF9SS4P) [**Metal Feather Bookmark Silver Plated Book Marker with Gold Charm and Gift Box Elegant Fantasy Book Marks for Readers Unique Reading Accessories for Book Lovers and Students**generic**$10.21**3 rev11mo ago](https://www.amazon.com/dp/B0FL2HHKMX) [**Vintage Metal Feather Bookmark with Golden Winged Charm Thin Unique Metal Bookmark for Book Lovers Reading Gifts Book Lovers Women Men Teens on Christmas Birthday Valentines**WACANTIC**$10.16**158 rev1y ago](https://www.amazon.com/dp/B0F3NWVWGS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Harry Potter Gryffindor Knitted Crest Scarf - Deep Red & Yellow - Embroidered House Lion Badge - 66 x 7 - Soft Winter Knit Scarf for Kids & Adults - Wizarding World Accessory**Harry Potter**$23.92**4.8★**▲ 378%**](https://www.amazon.com/dp/B0FR8VYRH2) [**Re-Marks Harry Potter Hogwarts House Crests and Wizards Magnetic Page Clips 2 Sets of 4 Page Clips 8 Clips Total**Re-Marks**$10.89**4.6★**▲ 363%**](https://www.amazon.com/dp/B078XMRF15) [**Re-marks Harry Potter Wizards and Professors Magnetic Page Clips 2 Sets of 4 Page Clips 8 Clips Total**Re-Marks**$13.06**4.8★**▲ 350%**](https://www.amazon.com/dp/B078XNCHKJ) [**Zaamwoyy 4 Pcs Stained Glass Animal Bookmarks for Women Men Magic Transparent PVC Bookmark with Tassels Fantasy Reader Gift Cool Book Marks Accessories for Reading Lovers Bookish**Zaamwoyy**$10.46**4.1★**▲ 345%**](https://www.amazon.com/dp/B0FMF9SS4P) [**Harry Potter Bookmark Set - Bundle with 3 Bookmarks Featuring Book Covers Hogwarts Castle More Plus Stickers | Harry Potter School Supplies for Boys Girls Kids**Harry Potter**$16.18**5.0★**▲ 109%**](https://www.amazon.com/dp/B0FYJ3691V)
**~~View all trending →~~**
## **What buyers say about harry potter bookmark**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Delightful product”*
**Gifting Purpose**21%
*“Good Gift”*
**Strength**7%
*“Sturdy”*
**Advertised Vs Actual Product**6%
*“It seems accurate to description”*
**Collectibles**5%
*“Nice bookmark”*
**Design-Overall**4%
*“Love the design”*
**Material Quality**4%
*“As a Harry Potter fan I love this book mark it is made with good metal material”*
**Size-Overall**2%
*“Its a perfect size”*
**Weight Heavy**2%
*“Good weight and exactly like pictured”*
**Ease Of Use**2%
*“Very useful”*
### **What buyers complain about **
**Durability**20%
*“Broke”*
**Size-Overall**19%
*“the fit is awful”*
**Quality-Overall**8%
*“needs improvement”*
**Value For Money**6%
*“So not worth 16 bucks”*
**Thickness**5%
*“Impractical for a bookmark as it is way too thick”*
**Strength**3%
*“not sturdy”*
**Design-Overall**3%
*“Terrible design for its intended purpose”*
**Shape/Style**3%
*“It has a weird shape”*
**Ease Of Use**3%
*“Was a bit confusing to use at first”*
**Weight Heavy**3%
*“way too top heavy”*
### **Top return reasons **
**Size-Overall**22%
**Value For Money**10%
**Weight Heavy**9%
**Advertised Vs Actual Product**6%
**Quality-Overall**6%
**Thickness**6%
**Material Quality**5%
**Defective Material/Parts**5%
**Length**5%
**Color**4%
## **Common questions**
- **Is harry potter bookmark profitable to sell on Amazon United States?**
- The niche generates $132K/yr across 23 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -21.1%. Flapen's verdict: Skip it (45/100).
- **How competitive is the harry potter bookmark niche?**
- 11 brands and 33 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in harry potter bookmark?**
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 1.1%.
- **When does demand for harry potter bookmark peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.6× the quietest.
- **What does it cost to enter the harry potter bookmark niche?**
- Listings span $7.89–$39.80; the average listing price is $13.13 (sweet spot $15–$100). The average incumbent carries 823 reviews — the moat a new listing must climb.
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