---
title: "Trend — happy planner 2025 refill - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/happy-planner-2025-refill/trend"
last_updated: "2026-07-21T06:49:50.880Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — happy planner 2025 refill doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — happy planner 2025 refill doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — happy planner 2025 refill - Flapen"
---

# **happy planner 2025 refill**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 61Growth 23Conversion 12Competition 59Returns 95Price range 79Avg price 94Brand share 0Review moat 76Quality gap 17

**Returns**

**Incredible****1.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$22.54**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.60–$37.40**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****487.22**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****$517K**

$517K/yr · 2.4M searches

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-4.1%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.0%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand