---
title: "Grimoire — $63K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/grimoire"
last_updated: "2026-08-09T05:13:54.631Z"
locale: en
meta:
description: "Niche score 51/100 · $63K/yr market · 359K searches/yr · $21.85 avg price. Weak search conversion (0.8%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $63K/yr market · 359K searches/yr · $21.85 avg price. Weak search conversion (0.8%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Grimoire — $63K/yr Amazon US Niche (2026) - Flapen"
---
# **grimoire**
**Worth a look**
Shows low returns (1.1%), but weak search conversion (0.8%) keeps it on the watch list.
Market size 16Growth 23Conversion 10Competition 82Returns 93Price range 86Avg price 92Brand share 80Review moat 57Quality gap 25
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$21.85**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.11–$88.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Brand share**
**Great****55%**
top-5 brand share — no brand owns this niche
**Review moat**
**Good****1,224.52**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-4.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$63K**
$63K/yr · 359K searches
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, grimoire is a $63K/yr Amazon United States market (359K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Aug–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **grimoire market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$87K–$109K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#1,251**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **89%**
- **Out of stock**
- **7.4%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**28 **▼falling
**Sellers**
**86**
**Top-5 brand share**
**55%**
Top 20: 94%
**Top-5 click share**
**33%**
Top 20: 68%
**Open market**
**37%**
- cuero14% - AGWANI HANDICRAFT12% - Fetinar11% - TIEFOSSI10% - SH SHIFAA HANDICRAFT8% - CAGIE8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.8% search growth over the last 90 days.
10K6KSpike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/office-products/grimoire/trend)
## **Top grimoire search terms**
- **grimoire**131K/yr+3.0%0.2% conv. - **witchy journal**43K/yr+2.0%0.7% conv. - **gothic journal**39K/yr-9.6%0.6% conv. - **book of shadows journal**31K/yr-9.4%0.5% conv. - **witch journal**30K/yr-4.3%0.6% conv. - **goth journal**18K/yr-17.6%1.0% conv. - **spell book journal**20K/yr-27.7%0.5% conv. - **grimorio**8K/yr-23.5%0.0% conv. - **blank grimoire**5K/yr+5.0%0.3% conv. - **blank spell book**9K/yr-8.5%1.1% conv. [**All search terms **](https://flapen.com/research/us/office-products/grimoire/search-terms)
## **Top grimoire products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$6K12%$8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fetinar Leather Vintage Journal Notebook 300 Pages Leather Softcover Lined Journal Notebooks for Women Men Notebook Journals for Writing Travel Business Office 5.7 X 8.3**Fetinar**$7.21**4.7★2,973 rev](https://www.amazon.com/dp/B0C23S36QF) [2**TIEFOSSI Lined Journal for Women Men Vintage Notebooks with Bookmarks Hardcover A5 College Ruled Notebook 316 Numbered Pages for Writing Daily Journal for Work School Note Taking**TIEFOSSI**$18.59**4.9★754 rev](https://www.amazon.com/dp/B0F2FJFF5C) [3**Vintage Leather Journal Semi Precious Witch Stone Triple Moon Design-Lock Closure 200 Antique Deckle Edge Blank Paper-Book of Shadows Grimoire Journal Witch Journal for Men and Women (7x5 Inch Black)**AGWANI HANDICRAFT**$18.38**4.6★1,234 rev](https://www.amazon.com/dp/B08L5HRZSS) [4**CAGIE Lined Journal for Men Soft Cover Notebook Leather Journals for Writing 180 Lay Flat Vintage Mens Journal Personal Diary 5.7 X 8.3 Black**CAGIE**$7.08**4.8★3,187 rev](https://www.amazon.com/dp/B09V2TVNC5) [5**AGWANI HANDICRAFT Blank Spell Book of Shadows Journal with Lock Clasp Vintage Handmade Leather Journal Moon Phase Print Diary Prayer Pagan Witchcraft Supplies Wiccan Decor Notebook Daily (7x5 Inch)**AGWANI HANDICRAFT**$18.13**4.4★144 rev](https://www.amazon.com/dp/B0CKBTF1WL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**cuero 1000-Page Large Pentagram Embossed Book of Shadows | Vintage Wiccan Grimoire with Aged Deckle Edge Leather journal | Lockable Spellbook Witchcraft Notebook Gothic Diary (7x10 Inches)**cuero**$88.57**4 rev1y ago](https://www.amazon.com/dp/B0F83HQGRH) [**TIEFOSSI Lined Journal for Women Men Vintage Notebooks with Bookmarks Hardcover A5 College Ruled Notebook 316 Numbered Pages for Writing Daily Journal for Work School Note Taking**TIEFOSSI**$18.59**754 rev1y ago](https://www.amazon.com/dp/B0F2FJFF5C) [**Foja Handicraft Leather Journal Gothic Notebook The Raven Grimoire Print - Vintage Handamde Journal Book of Shadows Witchcrafts Journal Gifts for Men 7x5 inch 200 Pages**Foja Handicraft**$19.27**43 rev1y ago](https://www.amazon.com/dp/B0DRK8SBR7) [**Fox Leather Journal Blank Spell Book of Shadows Witchcraft Supplies Wiccan Notebook Handmade Daily Notepads Grimoire Journal Vintage Journal Sketchbook Witchy Gifts Women Best Gift for Artist Writers Author Poet Vintage Gifts For Men & Women**SH SHIFAA HANDICRAFT**$18.55**166 rev1y ago](https://www.amazon.com/dp/B0DK5GSQ12) [**HwxBen Journal Notebook for Women/Men Daily for Classic Lined Writing 360 Pages Leather Hardcover with Vintage Sun & Moon Design SeaGreen A5 (14.5 x 21 cm)**HwxBen**$14.17**1,031 rev2y ago](https://www.amazon.com/dp/B0CWRBKG8T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**cuero 1000-Page Large Pentagram Embossed Book of Shadows | Vintage Wiccan Grimoire with Aged Deckle Edge Leather journal | Lockable Spellbook Witchcraft Notebook Gothic Diary (7x10 Inches)**cuero**$88.57**4.4★**▲ 226%**](https://www.amazon.com/dp/B0F83HQGRH) [**C CUERO Book of Spells Leather Journal Deckle Edge Paper Grimoire Printed Journal The Lovers Tarot Notebook Spiral Gothic Notebook Skull lover Antique Vintage Leather Journals for Men and Women (6 * 8**cuero**$21.87**4.6★**▲ 76%**](https://www.amazon.com/dp/B0CDGQT71D) [**TUZECH 600 Pages Handmade Large Leather Journal Diary Embossed Tree of Life Book Of Shadows Notebook Writing Seven Chakra Grimoire Sketchbook 7 x 10 Leather Bound (Brown)**TUZECH**$36.85**4.4★**▲ 33%**](https://www.amazon.com/dp/B0BRCCJJX8) [**Blank Spell Book Of Shadows Journal With Lock Clasp Prop Vintage Handmade Leather Diary Embossed Prayer Pagan Antique Witchcraft Supplies Wiccan Notebook Daily Witch Gifts Mystic Greek Mythology Goddess (7x5)**SH SHIFAA HANDICRAFT**$16.63**4.7★**▲ 26%**](https://www.amazon.com/dp/B08YWS5BD3) [**TIEFOSSI Lined Journal for Women Men Vintage Notebooks with Bookmarks Hardcover A5 College Ruled Notebook 316 Numbered Pages for Writing Daily Journal for Work School Note Taking**TIEFOSSI**$18.59**4.9★**▲ 22%**](https://www.amazon.com/dp/B0F2FJFF5C)
**~~View all trending →~~**
## **What buyers say about grimoire**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Good quality, and arrived as expected”*
**Paper Quality**20%
*“Paper is great”*
**Value For Money**7%
*“Good value”*
**Advertised Vs Actual Product**6%
*“As described”*
**Writing Experience**5%
*“The pen writes nicely”*
**Leather Quality**5%
*“The leather quality”*
**Size-Overall**5%
*“It is true to size”*
**Design-Overall**4%
*“The design is really cute too”*
**Durability**3%
*“The cover feels durable”*
**Color**2%
*“great color choices”*
### **What buyers complain about **
**Smell**12%
*“Unpleasant smell”*
**Paper Quality**9%
*“the quality of the paper in this one is not great”*
**Size-Overall**7%
*“It's kinda small”*
**Quality-Overall**5%
*“Craftsmanship is poor”*
**Locking Mechanism**5%
*“could barely get it to lock”*
**Advertised Vs Actual Product**4%
*“Very different than the pictures show”*
**Leather Quality**3%
*“It is not leather”*
**Value For Money**3%
*“They definitely are not worth $19.99”*
**Thickness**3%
*“almost like a material thats thicker than paper”*
**Ease Of Use**3%
*“So I can't easily close it”*
### **Top return reasons **
**Size-Overall**36%
**Advertised Vs Actual Product**11%
**Paper Quality**10%
**Smell**5%
**Color**5%
**Value For Money**5%
**Quality-Overall**3%
**Leather Quality**3%
**Defective Material/Parts**3%
**Functionality-Overall**2%
## **Common questions**
- **Is grimoire profitable to sell on Amazon United States?**
- The niche generates $63K/yr across 54 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.8%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the grimoire niche?**
- 28 brands and 86 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 55% of demand.
- **What do buyers complain about in grimoire?**
- Top complaints mined from reviews: Smell, Paper Quality, Size-Overall. The return rate is 1.1%.
- **When does demand for grimoire peak?**
- Demand peaks in Aug–Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the grimoire niche?**
- Listings span $6.11–$88.57; the average listing price is $21.85 (sweet spot $15–$100). The average incumbent carries 1,225 reviews — the moat a new listing must climb.
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