---
title: "Goal Planner 2023 — $59K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/goal-planner-2023"
last_updated: "2026-08-09T07:47:47.343Z"
locale: en
meta:
description: "Niche score 42/100 · $59K/yr market · 126K searches/yr · $21.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $59K/yr market · 126K searches/yr · $21.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Goal Planner 2023 — $59K/yr Amazon US Niche (2026) - Flapen"
---
# **goal planner 2023**
**Skip it**
Soft demand (-44.8% this quarter) — this niche doesn't clear our bar today.
Market size 15Growth 3Conversion 27Competition 51Returns 75Price range 82Avg price 92Brand share 81Review moat 33Quality gap 28
**Avg price**
**Great****$21.92**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.26–$59.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****54%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****2.0%**
return rate — above 5% kills the launch gate
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,150.97**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$59K**
$59K/yr · 126K searches
**Growth**
**Bad****-44.8%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, goal planner 2023 is a $59K/yr Amazon United States market (126K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 42/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **goal planner 2023 market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$66K–$88K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#817**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **13.9%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**27 **▼falling
**Sellers**
**113**
**Top-5 brand share**
**54%**
Top 20: 93%
**Top-5 click share**
**54%**
Top 20: 89%
**Open market**
**40%**
- Templatables14% - ZERONE CENTRE14% - Taja10% - KAICN10% - Realizations7% - Draphy5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -44.8% search growth over the last 90 days.
15K10KBlack Friday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 4.0×
[**Open Trend **](https://flapen.com/research/us/office-products/goal-planner-2023/trend)
## **Top goal planner 2023 search terms**
- **goals journal**25K/yr-31.2%1.2% conv. - **goal journal**18K/yr-28.2%1.3% conv. - **goal setting journal**18K/yr-49.2%1.3% conv. - **goal book**10K/yr-31.5%1.3% conv. - **goal journal for women**10K/yr-29.5%1.1% conv. - **goal planner for women**7K/yr+6.0%1.1% conv. - **goals notebook**8K/yr-45.2%1.7% conv. - **goal notebook**6K/yr-31.1%1.5% conv. - **goal planner 2026**11K/yr-94.8%0.6% conv. - **2026 goal planner**12K/yr-96.1%0.0% conv. [**All search terms **](https://flapen.com/research/us/office-products/goal-planner-2023/search-terms)
## **Top goal planner 2023 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$5K12%$7K16%$9K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Goal Planner | SMART Goal Setting Kit for the New You Monthly Habits Reflections & Vision Boards | Pastel Rainbow A5**Templatables**$14.95**4.4★116 rev](https://www.amazon.com/dp/B0CRHSNRKY) [2**Goal Planning Notepad - A5 Goal Setting Journal For Project Action Plan Task Management Personal Development & Track Goals. Productivity Notepad For Daily Work & School - 54 Sheets**ZERONE CENTRE**$13.97**4.7★242 rev](https://www.amazon.com/dp/B0CCMGZB57) [3**Taja Undated Weekly Planner Weekly To Do List Notebook with Goal & Habit Tracker Organizer A5 Weekly Planner Notebook with Spiral Binding 6.1 x 8.2 - Green**Taja**$6.53**4.6★2,299 rev](https://www.amazon.com/dp/B0CK2PPLTJ) [4**Undated Weekly Planner - Weekly Goals Notebook with To Do List Habit Tracker Daily Schedule Journal with Spiral Binding 5.7 x 8.0 inches Productivity Organizer Notebook for Work School Home Pink**KAICN**$6.54**4.6★4,741 rev](https://www.amazon.com/dp/B091GWWRL8) [5**Self-Mastery Journal for Men with Prompts - 13 Week Guided Gratitude Journal - 5 Minute Journal - Reflection Manifestation Journals for Mindfulness - Self Care Journal - Goal Journal for Women & Men**Realizations**$19.46**4.7★2,050 rev](https://www.amazon.com/dp/B097N4YMK4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Manifestation Journal 52-Week Undated Guided Law of Attraction Journal with Prompts Habit Tracker Vision Board Goals & Reflection Tools | for Women & Men | Gift Box + Pen**Bold Tuesday**$30.20**66 rev7mo ago](https://www.amazon.com/dp/B0FPP68MC7) [**Intelligent Change Life Designer Journal Guided Life Planner for Goal Setting & Self Reflection Undated 10 Year Vision Book for Personal Growth & Mindfulness Natural Cotton Hardcover**Intelligent Change**$35.91**34 rev11mo ago](https://www.amazon.com/dp/B0DXVRPNZK) [**QICLM Goals Quotes Motivational Notebook Journal Inspirational Office Notebook for Work Motivational Gifts for Women Men Gifts for Office Coworkers Hardcover Spiral Notebooks 5.5x8.3**QICLM**$11.45**15 rev1y ago](https://www.amazon.com/dp/B0F8J5FCX2) [**AT-A-GLANCE Foundation Goal Setting Planner Undated Weekly & Monthly Journal Track Progress Create Habits 5-3/4 x 8-1/4 Blue (FD2-200-20)**AT-A-GLANCE**$15.70**53 rev1y ago](https://www.amazon.com/dp/B0F2B3NDPH) [**THEBESTU Her Goals Journal 160 Pages Hardcover Blank Spiral Notebook Funny Inspirational Quote Journal for Women Motivational Notebook Gifts for Daughter Sister Girl Friend Female Manager Boss**THEBESTU**$10.38**2 rev1y ago](https://www.amazon.com/dp/B0DXPXTDQP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Intelligent Change Life Designer Journal Guided Life Planner for Goal Setting & Self Reflection Undated 10 Year Vision Book for Personal Growth & Mindfulness Natural Cotton Hardcover**Intelligent Change**$35.91**4.7★**▲ 409%**](https://www.amazon.com/dp/B0DXVRPNZK) [**Freedom Mastery Daily Journal of Gratitude Productivity & Habit Tracker**Freedom Mastery**$24.73**4.4★**▲ 267%**](https://www.amazon.com/dp/B0872TCT22) [**Undated Weekly Planner with Habit Tracker 52 Weeks To Do List Notebook A5 Weekly Goal Planner with Spiral Binding & Stickers Home Work School Supplies for Women Girls 8.2 x 5.7 - Pink**Thboxes**$6.79**4.5★**▲ 163%**](https://www.amazon.com/dp/B0CZDRXKPR) [**Hardcover Spiral Notebook Journal with Removable Dividers Tabs 300 Pages Leather 5 Subject Notebook College Ruled 8x10 Large B5 Notebooks for Work School Note taking Lined Journal for Women Pink**dilitego**$19.89**4.8★**▲ 144%**](https://www.amazon.com/dp/B0D44Y2NSF) [**Goal Planning Notepad - A5 Goal Setting Journal For Project Action Plan Task Management Personal Development & Track Goals. Productivity Notepad For Daily Work & School - 54 Sheets**ZERONE CENTRE**$13.97**4.7★**▲ 47%**](https://www.amazon.com/dp/B0CCMGZB57)
**~~View all trending →~~**
## **What buyers say about goal planner 2023**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Document Organizing/Classification**16%
*“Great for staying organized”*
**Quality-Overall**16%
*“Amazing Quality”*
**Paper Quality**9%
*“Nice paper”*
**Ease Of Use**9%
*“easy to write on”*
**Design-Overall**9%
*“Nice design”*
**Size-Overall**6%
*“The size is very convenient”*
**Advertised Vs Actual Product**4%
*“As Advertised”*
**Value For Money**4%
*“Good deal”*
**Color**3%
*“I love the color”*
**Writing Experience**3%
*“easy it is to write in”*
### **What buyers complain about **
**Size-Overall**17%
*“The section with the to Do List is smaller than the original”*
**Writing Experience**7%
*“very little space for writing”*
**Value For Money**5%
*“Not much for the price”*
**Advertised Vs Actual Product**5%
*“False advertising”*
**Thickness**5%
*“I was quite disappointed to see how thin it was”*
**Paper Quality**4%
*“rating it low because the spirals came out of the paper/tablet covers on the first day making it hard to turn the pages”*
**Ease Of Use**3%
*“It felt a little sparse in terms of prompts or exercises”*
**Color**3%
*“Received wrong color”*
**Quality-Overall**3%
*“Needs improvement”*
**Design-Overall**2%
*“Good product it just needs a better layout, more personal and Taylored to individuals”*
### **Top return reasons **
**Size-Overall**35%
**Advertised Vs Actual Product**16%
**Value For Money**10%
**Paper Quality**4%
**Color**4%
**Design-Overall**4%
**Functionality-Overall**3%
**Quality-Overall**3%
**Instructions/User Manual/Troubleshooting**3%
**Product Condition**2%
## **Common questions**
- **Is goal planner 2023 profitable to sell on Amazon United States?**
- The niche generates $59K/yr across 33 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -44.8%. Flapen's verdict: Skip it (42/100).
- **How competitive is the goal planner 2023 niche?**
- 27 brands and 113 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 54% of demand.
- **What do buyers complain about in goal planner 2023?**
- Top complaints mined from reviews: Size-Overall, Writing Experience, Value For Money. The return rate is 2.0%.
- **When does demand for goal planner 2023 peak?**
- Demand peaks in Jan–Dec; the busiest month runs 4.0× the quietest.
- **What does it cost to enter the goal planner 2023 niche?**
- Listings span $6.26–$59.33; the average listing price is $21.92 (sweet spot $15–$100). The average incumbent carries 3,151 reviews — the moat a new listing must climb.
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