---
title: "Search terms — full focus planner - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/full-focus-planner/search-terms"
last_updated: "2026-07-21T06:18:43.150Z"
locale: en
meta:
  description: "soft demand (-15.8% this quarter) — full focus planner doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "soft demand (-15.8% this quarter) — full focus planner doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — full focus planner - Flapen"
---

# **full focus planner**

**Skip it**

Soft demand (-15.8% this quarter) — this niche doesn't clear our bar today.

Market size 46Growth 17Conversion 49Competition 36Returns 55Price range 90Avg price 95Brand share 29Review moat 48Quality gap 53

**Avg price**

**Incredible****$38.54**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$12.06–$59.33**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.8%**

return rate — above 6% kills the launch gate

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.9%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****1,705.1**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$246K**

$246K/yr · 163K searches

**Competition**

**Okay****63%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-15.8%**

90-day search growth — must beat 0% to launch