---
title: "Search terms — food journal - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/food-journal/search-terms"
last_updated: "2026-07-21T06:57:17.912Z"
locale: en
meta:
  description: "soft demand (-15.9% this quarter) — food journal doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "soft demand (-15.9% this quarter) — food journal doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — food journal - Flapen"
---

# **food journal**

**Skip it**

Soft demand (-15.9% this quarter) — this niche doesn't clear our bar today.

Market size 50Growth 17Conversion 44Competition 43Returns 74Price range 54Avg price 57Brand share 67Review moat 64Quality gap 35

**Returns**

**Good****2.1%**

return rate — above 6% kills the launch gate

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****944.71**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****$12.87**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$6.73–$24.89**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$280K**

$280K/yr · 622K searches

**Conversion**

**Okay****3.5%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-15.9%**

90-day search growth — must beat 0% to launch