---
title: "food journal — $280K/yr Amazon United States Niche, Score 47/100 - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/food-journal"
last_updated: "2026-07-20T19:46:42.222Z"
locale: en
meta:
description: "soft demand (-15.9% this quarter) — food journal doesn't clear our bar today. Data updated Jul 2026."
"og:description": "soft demand (-15.9% this quarter) — food journal doesn't clear our bar today. Data updated Jul 2026."
"og:title": "food journal — $280K/yr Amazon United States Niche, Score 47/100 - Flapen"
---
# **food journal**
**Skip it**
Soft demand (-15.9% this quarter) — this niche doesn't clear our bar today.
Market size 50Growth 17Conversion 44Competition 43Returns 74Price range 54Avg price 57Brand share 67Review moat 64Quality gap 35
**Returns**
**Good****2.1%**
return rate — above 6% kills the launch gate
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****944.71**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$12.87**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.73–$24.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$280K**
$280K/yr · 622K searches
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-15.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, food journal is a $280K/yr Amazon United States market (622K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jan. Verdict: Skip it — 47/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **20K–25K**
- avg 750–1,000/product
- **Revenue / yr**
- **$257K–$322K**
- units × avg price
- **Launch success**
- **20%**
- 1 of 5 new (360d)
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#347**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **4.8%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **171 days**
## **Competition**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**65%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 99%
**Open market**
**31%**
- URSUNSHINE31% - HAMIEW15% - Gethelud8% - EPEWIZD6% - Clever Fox5% - ceiba tree5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.9% search growth over the last 90 days.
25K15KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/office-products/food-journal/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$28K20%$56K30%$84K40%$112K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Food Journal - Journal for Women Weight Loss 5.8 x 8.3 6 Months Meal Planner to Count Calories Health Journals for Women/Men Keep Healthy Diet & Achieve Fitness Goals - Rose Gold**URSUNSHINE**$10.01**4.6★671 rev](https://www.amazon.com/dp/B0CMHR5S4M) [2**Food Diary and Symptom Log Book for Tracking Meals Bowel Movements Sleep Reactions - Bristol Stool Chart Notebook Journal for Low FODMAP IBS Allergies Intolerance - Keto Paleo Whole30**HAMIEW**$14.08**4.7★153 rev](https://www.amazon.com/dp/B0FD9M6DKS) [3**Food Journal Diary 52 Sheets Spiral Bound Meal Planner Healthy Eating Tracker-Protein Calories Carbs Fat Water Tracker Food Log for Weight Loss & Fitness Daily Nutrition Diary**Gethelud**$6.73**4.4★97 rev](https://www.amazon.com/dp/B0FHP4WKHX) [4**Food Diary and Symptom Log - Track How Your Diet Affects Your Symptoms | for IBS Allergies Intolerance Crohns/IBD | A5 (5.8 x 8.3) Spiral Bound**OptiLiving Publishing**$16.92**4.5★387 rev](https://www.amazon.com/dp/B0CTKQCBH8) [5**Nextnoid Hardcover Fitness & Food Journal - Nutrition & Workout Planner for Men & Women - A5(5.7 x 8.3) Sturdy Workout Log Book to Track Diet Gym & Home Workouts**Nextnoid**$21.43**4.8★2,555 rev](https://www.amazon.com/dp/B0DMND8QQH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**180 Pages Food Diary & Symptom Log Book Meals Bowel Movements Sleep Tracking with Bristol Stool Chart Daily Food Journal and Gut Health Tracker for IBS Low FODMAP Allergies & Intolerance**OKIO**$8.03**5 rev6mo ago](https://www.amazon.com/dp/B0GF1V8PFR) [**Kerixi Food Diary and Symptom Log For Tracking Three Meals A Day Sleep Bowel Movements etc/Journal Symptoms Tracker Spiral Bound**Kerixi**$7.92**35 rev7mo ago](https://www.amazon.com/dp/B0G2VD7M7D) [**Food Diary & Symptom Log Book Daily Food Journal & Gut Health Tracker for IBS Low FODMAP Allergies & Intolerance 2-Page Layout for Meals Sleep Mood Bowel Movements Fiber Sugar & Blood Pressure Keto Paleo Whole30 A5 Spiral Planner**mqajdv**$10.84**45 rev8mo ago](https://www.amazon.com/dp/B0FYG9Y7LS) [**Food Journal & Workout Log Book: Daily Fitness Tracker & Food Diary with Calorie Counter | Exercise Planner Fitness Journal for Gym Yoga Weight Loss Goals | Workout Essentials for Women & Men Green**Lankaiva**$12.99**39 rev9mo ago](https://www.amazon.com/dp/B0FKYGQ9P3) [**Food Journal Diary 52 Sheets Spiral Bound Meal Planner Healthy Eating Tracker-Protein Calories Carbs Fat Water Tracker Food Log for Weight Loss & Fitness Daily Nutrition Diary**Gethelud**$6.73**97 rev11mo ago](https://www.amazon.com/dp/B0FHP4WKHX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**180 Pages Food Diary & Symptom Log Book Meals Bowel Movements Sleep Tracking with Bristol Stool Chart Daily Food Journal and Gut Health Tracker for IBS Low FODMAP Allergies & Intolerance**OKIO**$8.03**5.0★**▲ 348%**](https://www.amazon.com/dp/B0GF1V8PFR) [**Clever Fox Food Journal - Daily Food Diary Meal Planner to Track Calories & Nutrients Weight Tracker Notebook A5 (Mystic Blue)**Clever Fox**$24.89**4.5★**▲ 195%**](https://www.amazon.com/dp/B084R7JVYZ) [**Kerixi Food Diary and Symptom Log For Tracking Three Meals A Day Sleep Bowel Movements etc/Journal Symptoms Tracker Spiral Bound**Kerixi**$7.92**4.5★**▲ 159%**](https://www.amazon.com/dp/B0G2VD7M7D) [**Food Diary & Symptom Log Book Daily Food Journal & Gut Health Tracker for IBS Low FODMAP Allergies & Intolerance 2-Page Layout for Meals Sleep Mood Bowel Movements Fiber Sugar & Blood Pressure Keto Paleo Whole30 A5 Spiral Planner**mqajdv**$10.84**4.5★**▲ 100%**](https://www.amazon.com/dp/B0FYG9Y7LS) [**Food Journal Diary 52 Sheets Spiral Bound Meal Planner Healthy Eating Tracker-Protein Calories Carbs Fat Water Tracker Food Log for Weight Loss & Fitness Daily Nutrition Diary**Gethelud**$6.73**4.4★**▲ 81%**](https://www.amazon.com/dp/B0FHP4WKHX)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**23%
*“EASY TO USE”*
**Value For Money**10%
*“Good buy for the money”*
**Quality-Overall**10%
*“Good quality”*
**Size-Overall**10%
*“I really like the compact size”*
**Advertised Vs Actual Product**8%
*“This item is better than I had expected”*
**Design-Overall**7%
*“This is laid out well”*
**Document Organizing/Classification**5%
*“very well organized”*
**Portability**3%
*“The compact size is ideal, offering the perfect balance of portability and functionality”*
**Storage Capacity**3%
*“It has columns for everything I need to track”*
**Color**2%
*“I loved the color”*
### **What buyers complain about **
**Value For Money**11%
*“Price is just a little high for the value”*
**Paper Quality**10%
*“pages start falling out”*
**Quality-Overall**10%
*“Needs improvement”*
**Size-Overall**8%
*“This one is still a little bigger than Id like. wanted something unobtrusive and comfortably portable”*
**Print Quality**7%
*“Print is very light hard to read”*
**Thickness**6%
*“The pages were thin”*
**Color**4%
*“Color of cover is diff as in pic on Amazon”*
**Writing Experience**4%
*“I saw the critique that there is not enough space to write”*
**Design-Overall**2%
*“I do wish the design on the inside was a bit different”*
**Adhesion/Stickiness**2%
*“I never felt strongly encouraged to stick with it long-term”*
### **Top return reasons **
**Size-Overall**26%
**Advertised Vs Actual Product**18%
**Design-Overall**7%
**Quality-Overall**6%
**Value For Money**6%
**Functionality-Overall**5%
**Print Quality**4%
**Paper Quality**4%
**Writing Experience**3%
**Weight Heavy**2%
## **Common questions**
- **Is food journal profitable to sell on Amazon United States?**
- The niche generates $280K/yr across 21 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -15.9%. Flapen's verdict: Skip it (47/100).
- **How competitive is the food journal niche?**
- 16 brands and 20 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in food journal?**
- Top complaints mined from reviews: Value For Money, Paper Quality, Quality-Overall. The return rate is 2.1%.
- **When does demand for food journal peak?**
- Demand peaks in Jan; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the food journal niche?**
- Listings span $6.73–$24.89; the average listing price is $12.87 (sweet spot $15–$100). The average incumbent carries 945 reviews — the moat a new listing must climb.
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