---
title: "Dragon Bookmark — $31K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/dragon-bookmark"
last_updated: "2026-08-06T04:16:52.766Z"
locale: en
meta:
description: "Niche score 47/100 · $31K/yr market · 96K searches/yr · $8.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $31K/yr market · 96K searches/yr · $8.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dragon Bookmark — $31K/yr Amazon US Niche (2026) - Flapen"
---
# **dragon bookmark**
**Skip it**
A small market ($31K/yr) — this niche doesn't clear our bar today.
Market size 8Growth 16Conversion 45Competition 79Returns 97Price range 22Avg price 25Brand share 86Review moat 90Quality gap 22
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****199.68**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****49%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$8.87**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$4.20–$18.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-19.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$31K**
$31K/yr · 96K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, dragon bookmark is a $31K/yr Amazon United States market (96K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 47/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dragon bookmark market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$35K–$44K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#1,148**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **89%**
- **Out of stock**
- **9.9%**
- **Avg brand age**
- **22 months**
- **Avg seller age**
- **212 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**31 **▲rising
**Sellers**
**34**
**Top-5 brand share**
**49%**
Top 20: 91%
**Top-5 click share**
**36%**
Top 20: 74%
**Open market**
**44%**
- VYRANA12% - Zaamwoyy11% - Wxiben10% - Etparé8% - Pyotivol7% - RJARP7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -19.0% search growth over the last 90 days.
7K5KHoliday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/us/office-products/dragon-bookmark/trend)
## **Top dragon bookmark search terms**
- **dragon bookmark**68K/yr-20.1%2.6% conv. - **dragon bookmarks**12K/yr-23.1%3.7% conv. - **wings of fire bookmark**6K/yr-10.0%4.2% conv. - **bookmark dragon**5K/yr-2.5%2.4% conv. - **dragon book mark**5K/yr-17.7%3.1% conv. [**All search terms **](https://flapen.com/research/us/office-products/dragon-bookmark/search-terms)
## **Top dragon bookmark products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$9276%$2K9%$3K12%$4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fantasy Fourth Wings Dragon Bookmarks -4 Designs: Fire Red Ice Blue Thunder Purple Forest Green-Unique Cool Metal Book Marks for Men Women Inspirational Gift for Kid Readers Book Lovers Collectors**VYRANA**$8.10**4.6★1,030 rev](https://www.amazon.com/dp/B0FSZCHDT8) [2**Zaamwoyy 4 Pcs Stained Glass Dragon Bookmarks Gifts for Women Men Transparent PVC Bookmark with Tassels Cool Book Lovers Accessories Unique Reading Book Marks for Bookish Office School**Zaamwoyy**$11.22**4.1★103 rev](https://www.amazon.com/dp/B0FMFF3BWV) [3**20 pcs Wings of Fire Bookmarks - from Wings of Fire Book 1-15 Author Tui Sutherland Bookmark Merchandise for Double-Sided Durable Waterproof Bookmark as Party Favor Student Rewards**Etparé**$10.04**4.8★389 rev](https://www.amazon.com/dp/B0DBLFTMW7) [4**Birthday Graduation Gifts for Women Men Teacher Father Mothers Wife Boy Kid**RJARP**$9.95**4.6★156 rev](https://www.amazon.com/dp/B0FB457NGL) [5**Dragon Stained Glass Transparent Bookmark - Wxiben 10 Pcs Fantastic Transparent PVC Bookmark Cool Dragon Floral Book Mark Page Clips Gifts for Women Men Book Lovers Teacher Student Bookish Readers**Wxiben**$10.16**4.6★67 rev](https://www.amazon.com/dp/B0FK5PL6VS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fantasy Fourth Wing Dragon Sword Bookmarks - Fourth Wing Fans Page Markers Cool Bookmarks for Men Fantasy Dragon Gifts for Male Readers as Birthday Gifts (Dragon Bookmark Set 11)**Bulbasaur**$12.42**59 rev5mo ago](https://www.amazon.com/dp/B0GGGRDY49) [**Fantasy Dragon Bookmark for Kids 100 Pcs Fantasy Bulk Paper Bookmarks for Book Lovers Cool Dragon Paper Book Mark Reading Accessories Gift for Kid Men Students Teenagers**AFRITEE**$8.93**15 rev6mo ago](https://www.amazon.com/dp/B0G44QM78H) [**Fantasy Fourth Wings Dragon Bookmarks -4 Designs: Fire Red Ice Blue Thunder Purple Forest Green-Unique Cool Metal Book Marks for Men Women Inspirational Gift for Kid Readers Book Lovers Collectors**VYRANA**$8.10**1,030 rev9mo ago](https://www.amazon.com/dp/B0FSZCHDT8) [**30PCS Dragon Magnetic Bookmarks Fantasy Dragon Bookmark Clips for Men Teens Kids Cool Mythical Book Accessories Reading Gifts for Book Lovers Birthday Christmas**RUBOAOA**$7.67**123 rev9mo ago](https://www.amazon.com/dp/B0FP242S93) [**Pyotivol Vintage Fourth Wing Bookmark with Purple Dragon-Fantasy Aesthetic and Unique Sword Bookmarks Accessories Gifts for Reading Women Men Book Lovers Girls Teens Teachers and Students**Pyotivol**$9.67**43 rev10mo ago](https://www.amazon.com/dp/B0FNX5DBVH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fantasy Fourth Wing Dragon Sword Bookmarks - Fourth Wing Fans Page Markers Cool Bookmarks for Men Fantasy Dragon Gifts for Male Readers as Birthday Gifts (Dragon Bookmark Set 11)**Bulbasaur**$12.42**4.9★**▲ 294%**](https://www.amazon.com/dp/B0GGGRDY49) [**Zaamwoyy 4 Pcs Stained Glass Dragon Bookmarks Gifts for Women Men Transparent PVC Bookmark with Tassels Cool Book Lovers Accessories Unique Reading Book Marks for Bookish Office School**Zaamwoyy**$11.22**4.1★**▲ 171%**](https://www.amazon.com/dp/B0FMFF3BWV) [**30PCS Dragon Magnetic Bookmarks Fantasy Dragon Bookmark Clips for Men Teens Kids Cool Mythical Book Accessories Reading Gifts for Book Lovers Birthday Christmas**RUBOAOA**$7.67**4.6★**▲ 112%**](https://www.amazon.com/dp/B0FP242S93) [**Fantasy Dragon Bookmark for Kids 100 Pcs Fantasy Bulk Paper Bookmarks for Book Lovers Cool Dragon Paper Book Mark Reading Accessories Gift for Kid Men Students Teenagers**AFRITEE**$8.93**4.8★**▲ 72%**](https://www.amazon.com/dp/B0G44QM78H) [**Pyotivol Vintage 4th Wing Blue Dragon Bookmark with Sword Pendant Wings of Fire Cool Unique Bookmarks for Reading Women Men Book Lovers Girls Teens Teachers and Students**Pyotivol**$9.60**4.8★**▲ 57%**](https://www.amazon.com/dp/B0FNX77GKB)
**~~View all trending →~~**
## **What buyers say about dragon bookmark**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Good variety”*
**Value For Money**10%
*“Worth it”*
**Advertised Vs Actual Product**8%
*“As Advertised”*
**Color**8%
*“very vivid in color”*
**Strength**7%
*“Sturdy”*
**Gifting Purpose**6%
*“Great gift”*
**Design-Overall**5%
*“The design is good”*
**Size-Overall**4%
*“perfect size”*
**Thickness**3%
*“The bookmarks are thick and double sided”*
**Durability**3%
*“Great durability”*
### **What buyers complain about **
**Size-Overall**10%
*“They are short”*
**Durability**9%
*“One of them broke easily”*
**Strength**7%
*“Only downside is that they're a tad flimsy”*
**Weight Heavy**5%
*“it is too bulky and heavy that it just slides out of the book”*
**Design-Overall**4%
*“Design peeled off after a couple months”*
**Thickness**4%
*“It is thick”*
**Quality-Overall**3%
*“Clearly poor manufacturing”*
**Shape/Style**3%
*“the shape damages the pages of books”*
**Grip**3%
*“Somewhat slippery”*
**Unsustainable Design**3%
*“Then the design peeled off”*
### **Top return reasons **
**Size-Overall**24%
**Advertised Vs Actual Product**11%
**Defective Material/Parts**10%
**Material Quality**8%
**Quality-Overall**8%
**Functionality-Overall**5%
**Color**4%
**Thickness**4%
**Thin**3%
**Weight Heavy**3%
## **Common questions**
- **Is dragon bookmark profitable to sell on Amazon United States?**
- The niche generates $31K/yr across 53 tracked products. 1 of 24 products launched in the last 360 days are still selling. 90-day search growth is -19.0%. Flapen's verdict: Skip it (47/100).
- **How competitive is the dragon bookmark niche?**
- 31 brands and 34 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 49% of demand.
- **What do buyers complain about in dragon bookmark?**
- Top complaints mined from reviews: Size-Overall, Durability, Strength. The return rate is 0.5%.
- **When does demand for dragon bookmark peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the dragon bookmark niche?**
- Listings span $4.20–$18.01; the average listing price is $8.87 (sweet spot $15–$100). The average incumbent carries 200 reviews — the moat a new listing must climb.
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