---
title: "Products — desk calendar 2023 - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/desk-calendar-2023/products"
last_updated: "2026-07-21T12:23:45.272Z"
locale: en
meta:
  description: "Niche score 62/100 · $1.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 62/100 · $1.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — desk calendar 2023 - Flapen"
---

# **desk calendar 2023**

**Worth a look**

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 91Growth 16Conversion 62Competition 81Returns 95Price range 53Avg price 41Brand share 76Review moat 59Quality gap 24

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Market size**

**Great****$1.8M**

$1.8M/yr · 3.0M searches

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Brand share**

**Great****59%**

top-5 brand share — no brand owns this niche

**Conversion**

**Good****5.4%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****1,155.46**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$4.11–$27.49**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$10.92**

avg listing price — sweet spot $15–$100

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-18.3%**

90-day search growth — must beat 0% to launch