---
title: "desk calendar 2023 — $1.8M/yr Amazon United States Niche, Score 62/100 - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/desk-calendar-2023"
last_updated: "2026-07-20T17:23:42.719Z"
locale: en
meta:
description: "desk calendar 2023 shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "desk calendar 2023 shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "desk calendar 2023 — $1.8M/yr Amazon United States Niche, Score 62/100 - Flapen"
---
# **desk calendar 2023**
**Worth a look**
Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 91Growth 16Conversion 62Competition 81Returns 95Price range 53Avg price 41Brand share 76Review moat 59Quality gap 24
**Returns**
**Incredible****0.9%**
return rate — above 6% kills the launch gate
**Market size**
**Great****$1.8M**
$1.8M/yr · 3.0M searches
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Conversion**
**Good****5.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,155.46**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$4.11–$27.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$10.92**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-18.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, desk calendar 2023 is a $1.8M/yr Amazon United States market (3.0M searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jan–Aug. Verdict: Worth a look — 62/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **200K–250K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$2.2M–$2.7M**
- units × avg price
- **Launch success**
- **73%**
- 16 of 22 new (360d)
- **Conversion rate**
- **5.4%**
- **Avg BSR**
- **#52**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **86%**
- **Out of stock**
- **16.0%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **180 days**
## **Competition**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**32 **▲rising
**Sellers**
**94**
**Top-5 brand share**
**59%**
Top 20: 93%
**Top-5 click share**
**34%**
Top 20: 72%
**Open market**
**35%**
- Taja16% - ZICOTO14% - GuassLee13% - SUNEE8% - Adronix8% - Forvencer6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.3% search growth over the last 90 days.
500K300KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Aug · busiest ÷ quietest = 4.9×
[**Open Trend **](https://flapen.com/research/us/office-products/desk-calendar-2023/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$53K6%$106K9%$159K12%$212K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 57 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Desk Calendar 2026-2027 21-Month Calendar Runs Until June 2027 Large 17 x 12 Monthly Desktop & Wall Calendar for Home & Office - Floral**Taja**$7.02**4.7★4,136 rev](https://www.amazon.com/dp/B0FF557TTN) [2**GuassLee Desk Calendar 2026-2027 - 19 Months Academic Calendar 17 11.5 Desktop Calendar from Jun. 2026 to Dec. 2027 with Julian Date for Home School Office Desk Top Organizing**GuassLee**$9.59**4.7★1,603 rev](https://www.amazon.com/dp/B0B58WYNBY) [3**Forvencer Desk Calendar 2026-2027 21 Months Calendar Runs from April 2026 to December 2027 17 x 12 Large 2026 Wall Calendar Monthly Planner with Plastic Cover for Home School Office**Forvencer**$8.42**4.8★429 rev](https://www.amazon.com/dp/B0GGH5H8MN) [4**Desk Calendar 2026-2027 18-Month Calendar Runs from July 2026 to December 2027 Large 17 x 12 Monthly Desktop & Wall Calendar for Home & Office - Floral**Taja**$6.90**4.7★4,136 rev](https://www.amazon.com/dp/B0GWDYQBHX) [5**Aesthetic Desk Calendar 2026-2027 - Runs from January 2026 until July 2027 - Beautiful Small 26-27 Flip Desktop Calendar for Easy Organizing**ZICOTO**$8.29**4.6★226 rev](https://www.amazon.com/dp/B0FM8JGCF4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Desk Calendar 2026-2027 18-Month Calendar Runs from July 2026 to December 2027 Large 17 x 12 Monthly Desktop & Wall Calendar for Home & Office - Floral**Taja**$6.90**4,136 rev3mo ago](https://www.amazon.com/dp/B0GWDYQBHX) [**Desk Calendar 2026-2027 - Ougesi 19 Month Desk Top Calendar June 2026 - Dec 2027 17x12 Academic Desk Calendar with Thick Paper Large Blocks for Home & Office (Colorful)**Ougesi**$8.75**72 rev3mo ago](https://www.amazon.com/dp/B0GS6M3R3Z) [**Desk Calendar 2026-2027 Large 18-Month Desk/Wall Calendar Now Through Dec 2027 17 x 12 Thick Paper Large Blocks Plastic Cover Monthly Calendar for Home School & Office Easy Organizing**VOVEA**$10.08**1,677 rev5mo ago](https://www.amazon.com/dp/B0GLXGY6MN) [**Desk Calendar 2026-2027 JUL 2026 - DEC 2027 18 Monthly Desk Calendar Large Desk Calendar 2027 17 x 12 2026-2027 Desk/Wall Calendar with To-do Lists Desk Pad Ruled Blocks Corner Protectors**BowCuk**$7.95**8 rev5mo ago](https://www.amazon.com/dp/B0GJM98PZQ) [**Forvencer Desk Calendar 2026-2027 21 Months Calendar Runs from April 2026 to December 2027 17 x 12 Large 2026 Wall Calendar Monthly Planner with Plastic Cover for Home School Office**Forvencer**$8.42**429 rev5mo ago](https://www.amazon.com/dp/B0GGH5H8MN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Desk Calendar 2026-2027 Large 18-Month Desk/Wall Calendar Now Through Dec 2027 17 x 12 Thick Paper Large Blocks Plastic Cover Monthly Calendar for Home School & Office Easy Organizing**VOVEA**$10.08**4.7★**▲ 410%**](https://www.amazon.com/dp/B0GLXGY6MN) [**Desk Calendar 2026-2027 - Ougesi 19 Month Desk Top Calendar June 2026 - Dec 2027 17x12 Academic Desk Calendar with Thick Paper Large Blocks for Home & Office (Colorful)**Ougesi**$8.75**4.6★**▲ 409%**](https://www.amazon.com/dp/B0GS6M3R3Z) [**Desk Calendar 2026-2027 JUL 2026 - DEC 2027 18 Monthly Desk Calendar Large Desk Calendar 2027 17 x 12 2026-2027 Desk/Wall Calendar with To-do Lists Desk Pad Ruled Blocks Corner Protectors**BowCuk**$7.95**5.0★**▲ 408%**](https://www.amazon.com/dp/B0GJM98PZQ) [**Blue Sky 2026-2027 Weekly and Monthly Academic Year Planner Calendar July 2026 - June 2027 8.5 x 11 Flexible Cover Wirebound Laminated Tabs Enterprise**Blue Sky**$14.89**4.6★**▲ 400%**](https://www.amazon.com/dp/B0FYRBKD2G) [**Desk Calendar 2026-2027 18-Month Calendar Runs from July 2026 to December 2027 Large 17 x 12 Monthly Desktop & Wall Calendar for Home & Office - Floral**Taja**$6.90**4.7★**▲ 394%**](https://www.amazon.com/dp/B0GWDYQBHX)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**21%
*“Love the size”*
**Document Organizing/Classification**11%
*“Organized my life”*
**Quality-Overall**10%
*“Excellent quality, arrived quickly”*
**Office Usability**9%
*“Perfect for office desk”*
**Advertised Vs Actual Product**8%
*“As described”*
**Value For Money**6%
*“Great deal”*
**Ease Of Use**4%
*“Ease of use”*
**Paper Quality**4%
*“Nice thick paper”*
**Writing Experience**4%
*“Great to write on”*
**Design-Overall**4%
*“The design is cool”*
### **What buyers complain about **
**Size-Overall**27%
*“Also, the squares are small”*
**Paper Quality**7%
*“Poor quality paper”*
**Flatness**6%
*“will not lay flat”*
**Advertised Vs Actual Product**4%
*“Not as advertised”*
**Writing Experience**3%
*“I can not write on it at all”*
**Value For Money**3%
*“Just little expensive”*
**Quality-Overall**3%
*“its basically trash now”*
**Print Quality**3%
*“didnt finish before the planner went to print”*
**Durability**2%
*“Fell apart using it after 1 month”*
**Strength**2%
*“Ridiculously flimsy”*
### **Top return reasons **
**Size-Overall**72%
**Advertised Vs Actual Product**9%
**Value For Money**2%
**Functionality-Overall**2%
**Flatness**2%
**Paper Quality**2%
**Quality-Overall**1%
**Color**1%
**Strength**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is desk calendar 2023 profitable to sell on Amazon United States?**
- The niche generates $1.8M/yr across 57 tracked products. 16 of 22 products launched in the last 360 days are still selling. 90-day search growth is -18.3%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the desk calendar 2023 niche?**
- 32 brands and 94 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in desk calendar 2023?**
- Top complaints mined from reviews: Size-Overall, Paper Quality, Flatness. The return rate is 0.9%.
- **When does demand for desk calendar 2023 peak?**
- Demand peaks in Jan–Aug; the busiest month runs 4.9× the quietest.
- **What does it cost to enter the desk calendar 2023 niche?**
- Listings span $4.11–$27.49; the average listing price is $10.92 (sweet spot $15–$100). The average incumbent carries 1,155 reviews — the moat a new listing must climb.
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