---
title: "Trend — desk calendar 2023 large 22x17 - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/desk-calendar-2023-large-22x17/trend"
last_updated: "2026-08-09T09:17:17.521Z"
locale: en
meta:
  description: "Niche score 57/100 · $42K/yr market · 39K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $42K/yr market · 39K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — desk calendar 2023 large 22x17 - Flapen"
---

# **desk calendar 2023 large 22x17**

**Worth a look**

Shows no brand lock-in (top 5 brands take 37% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 10Growth 13Conversion 69Competition 93Returns 90Price range 67Avg price 80Brand share 95Review moat 68Quality gap 38

**Brand share**

**Incredible****37%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****22%**

top-5 click share — an open shelf

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$16.95**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****6.3%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****786.48**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$7.53–$29.87**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-23.4%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$42K**

$42K/yr · 39K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend