---
title: "Products — daytimer refills 2023 - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/daytimer-refills-2023/products"
last_updated: "2026-07-21T06:18:28.500Z"
locale: en
meta:
  description: "soft demand (-25.5% this quarter) — daytimer refills 2023 doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "soft demand (-25.5% this quarter) — daytimer refills 2023 doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — daytimer refills 2023 - Flapen"
---

# **daytimer refills 2023**

**Skip it**

Soft demand (-25.5% this quarter) — this niche doesn't clear our bar today.

Market size 55Growth 12Conversion 32Competition 85Returns 60Price range 67Avg price 93Brand share 28Review moat 57Quality gap 28

**Avg price**

**Great****$50.20**

avg listing price — sweet spot $15–$100

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Price range**

**Good****$7.21–$134.34**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.6%**

return rate — above 6% kills the launch gate

**Review moat**

**Good****1,224.9**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****$396K**

$396K/yr · 308K searches

**Conversion**

**Okay****2.6%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-25.5%**

90-day search growth — must beat 0% to launch