---
title: "daytimer refills 2023 — $396K/yr Amazon United States Niche, Score 48/100 - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/daytimer-refills-2023"
last_updated: "2026-07-20T18:42:22.630Z"
locale: en
meta:
description: "soft demand (-25.5% this quarter) — daytimer refills 2023 doesn't clear our bar today. Data updated Jul 2026."
"og:description": "soft demand (-25.5% this quarter) — daytimer refills 2023 doesn't clear our bar today. Data updated Jul 2026."
"og:title": "daytimer refills 2023 — $396K/yr Amazon United States Niche, Score 48/100 - Flapen"
---
# **daytimer refills 2023**
**Skip it**
Soft demand (-25.5% this quarter) — this niche doesn't clear our bar today.
Market size 55Growth 12Conversion 32Competition 85Returns 60Price range 67Avg price 93Brand share 28Review moat 57Quality gap 28
**Avg price**
**Great****$50.20**
avg listing price — sweet spot $15–$100
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Price range**
**Good****$7.21–$134.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.6%**
return rate — above 6% kills the launch gate
**Review moat**
**Good****1,224.9**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$396K**
$396K/yr · 308K searches
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-25.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, daytimer refills 2023 is a $396K/yr Amazon United States market (308K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$402K–$502K**
- units × avg price
- **Launch success**
- **44%**
- 8 of 18 new (360d)
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#1,037**
- **Page quality**
- **0%**
- **Prime**
- **55%**
- **Sponsored**
- **58%**
- **Out of stock**
- **19.8%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **177 days**
## **Competition**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**20 **▲rising
**Sellers**
**57**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**30%**
Top 20: 68%
**Open market**
**10%**
- Franklin Covey71% - MaaIbok8% - Simannie3% - Day-Timer3% - newestor2% - Attitill2% - Open — no brand owns it (14 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -25.5% search growth over the last 90 days.
15K10KBlack Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/us/office-products/daytimer-refills-2023/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$8K4%$16K6%$24K8%$32K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 67 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**FranklinCovey - Original Two Page Per Day Ring-Bound Planner (Jan 2026 - Dec 2026 Classic)**Franklin Covey**$61.22**4.7★3,149 rev](https://www.amazon.com/dp/B0FG7SB276) [2**FranklinCovey - FC Basics Spacemaker Ring-Bound Binder for FranklinCovey Planners | Simulated Leather Vinyl - Zipper Binder (Classic Black)**Franklin Covey**$75.28**4.5★807 rev](https://www.amazon.com/dp/B008UNTE0Q) [3**FranklinCovey - Original Ring-Bound Planner Refill - Two Page Per Day (Classic Jul 2026 - Jun 2027)**Franklin Covey**$63.96**4.7★3,149 rev](https://www.amazon.com/dp/B0GF7YYSN9) [4**2026-2027 Planner Refills Jul 2026 - Jun 2027 Two Pages Per Day Daily Monthly Planner 2026-2027 5.5 x 8.4 Ring-Bound Organizer Tabs Quotes Prioritized Task Daily Tracker/Notes Appointment Schedule**MaaIbok**$30.53**4.7★2,348 rev](https://www.amazon.com/dp/B0B3GQYT7T) [5**FranklinCovey - Undated Planner | Weekly - Wire-Bound Planner (7 x 8.5 X 1)**Franklin Covey**$20.17**4.2★26 rev](https://www.amazon.com/dp/B0DMB26214)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FranklinCovey - Compass Wire-Bound Planner Refill | Two Pages Per Day (Classic Jul 2026 - Jun 2027)**Franklin Covey**$88.83**544 rev4mo ago](https://www.amazon.com/dp/B0GNS6245D) [**newestor 2026-2027 Planner Refill for Mini Binder Weekly & Monthly July 2026 - June 2027 5-1/2 x 8-1/2 Desk Size 4 7 Holes**newestor**$9.69**6,840 rev5mo ago](https://www.amazon.com/dp/B0GG92YYXL) [**FranklinCovey - Original Ring-Bound Planner Refill - Two Page Per Day (Classic Jul 2026 - Jun 2027)**Franklin Covey**$63.96**3,149 rev6mo ago](https://www.amazon.com/dp/B0GF7YYSN9) [**FranklinCovey - Monticello Ring-Bound Planner Refill - Two Page Per Day (Classic Jul 2026 - Jun 2027)**Franklin Covey**$66.59**1,307 rev6mo ago](https://www.amazon.com/dp/B0GF7SHFG6) [**FranklinCovey - Blooms Ring-Bound Planner Refill - Two Page Per Day (Classic Jul 2026 - Jun 2027)**Franklin Covey**$67.08**1,323 rev6mo ago](https://www.amazon.com/dp/B0GF7TZPR4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2026-2027 Weekly & Monthly Planner Refill for 3 Ring Binder 8.5x11 A4 Letter Size Planner Inserts with Colorful Monthly Tabs Size 5 July 2026 - June 2027 7/3-Hole Punched**Lovgiver**$13.78**4.9★**▲ 425%**](https://www.amazon.com/dp/B0G8FX273G) [**FranklinCovey - Original Ring-Bound Planner Refill - Two Page Per Day (Classic Jul 2026 - Jun 2027)**Franklin Covey**$63.96**4.7★**▲ 398%**](https://www.amazon.com/dp/B0GF7YYSN9) [**newestor 2026-2027 Monthly Planner Refills 5.5 x 8.5 for Mini Binder 19 Months from Jun 2026 to Dec 2027 Desk Size**newestor**$9.76**4.6★**▲ 389%**](https://www.amazon.com/dp/B0GCKJGJSN) [**FranklinCovey - Monticello Ring-Bound Planner Refill - Two Page Per Day (Classic Jul 2026 - Jun 2027)**Franklin Covey**$66.59**4.7★**▲ 387%**](https://www.amazon.com/dp/B0GF7SHFG6) [**FranklinCovey - Original Ring-Bound Planner Refill - Two Page Per Day (Monarch Jul 2026 - Jun 2027)**Franklin Covey**$82.42**4.7★**▲ 380%**](https://www.amazon.com/dp/B0GF88HZX4)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Document Organizing/Classification**19%
*“Great organizers”*
**Paper Quality**12%
*“Good paper”*
**Quality-Overall**11%
*“Nice thick quality”*
**Value For Money**11%
*“Great deal”*
**Size-Overall**10%
*“It fits perfectly in any bag”*
**Advertised Vs Actual Product**7%
*“As described”*
**Design-Overall**6%
*“The design is pretty”*
**Ease Of Use**3%
*“Easy to use”*
**Writing Experience**2%
*“It handles my big writing with ease”*
**Color**2%
*“Color is lovely”*
### **What buyers complain about **
**Size-Overall**15%
*“Sizing off”*
**Paper Quality**15%
*“I just wish the paper was a little thicker”*
**Value For Money**9%
*“Total waste of money”*
**Compatibility-Overall**5%
*“WILL NOT FIT A5 BINDER. NOT A5”*
**Thickness**4%
*“much thicker than I planned”*
**Assembly/Installation**3%
*“if maybe not coming together quite right”*
**Functionality-Overall**3%
*“Calendar was 3 years old. Awful calendar was 2023 pathetic”*
**Defective Material/Parts**2%
*“Amazon should have a way to note defective products when this sort of thing happens even though it is well after the return deadline”*
**Color**2%
*“Poor ink color”*
**Alignment**2%
*“Poor hole alignment”*
### **Top return reasons **
**Size-Overall**58%
**Advertised Vs Actual Product**11%
**Design-Overall**3%
**Paper Quality**3%
**Value For Money**3%
**Compatibility-Overall**3%
**Functionality-Overall**2%
**Document Organizing/Classification**1%
**Alignment**1%
**Compactness**1%
## **Common questions**
- **Is daytimer refills 2023 profitable to sell on Amazon United States?**
- The niche generates $396K/yr across 67 tracked products. 8 of 18 products launched in the last 360 days are still selling. 90-day search growth is -25.5%. Flapen's verdict: Skip it (48/100).
- **How competitive is the daytimer refills 2023 niche?**
- 20 brands and 57 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in daytimer refills 2023?**
- Top complaints mined from reviews: Size-Overall, Paper Quality, Value For Money. The return rate is 2.6%.
- **When does demand for daytimer refills 2023 peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the daytimer refills 2023 niche?**
- Listings span $7.21–$134.34; the average listing price is $50.20 (sweet spot $15–$100). The average incumbent carries 1,225 reviews — the moat a new listing must climb.
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