---
title: "Reviews — day runner refills - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/day-runner-refills/reviews"
last_updated: "2026-07-21T07:24:05.753Z"
locale: en
meta:
  description: "soft demand (-27.4% this quarter) — day runner refills doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "soft demand (-27.4% this quarter) — day runner refills doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Reviews — day runner refills - Flapen"
---

# **day runner refills**

**Skip it**

Soft demand (-27.4% this quarter) — this niche doesn't clear our bar today.

Market size 57Growth 11Conversion 32Competition 85Returns 57Price range 66Avg price 94Brand share 30Review moat 51Quality gap 25

**Avg price**

**Great****$47.44**

avg listing price — sweet spot $15–$100

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Price range**

**Good****$5.73–$134.34**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$436K**

$436K/yr · 359K searches

**Returns**

**Good****2.7%**

return rate — above 6% kills the launch gate

**Review moat**

**Good****1,463.16**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****2.6%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-27.4%**

90-day search growth — must beat 0% to launch