---
title: "daily planner 2024-2025 — $327K/yr Amazon United States Niche, Score 55/100 - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/daily-planner-2024-2025"
last_updated: "2026-07-20T19:48:30.285Z"
locale: en
meta:
description: "daily planner 2024-2025 shows low returns (1.2%), but weak search conversion (1.3%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "daily planner 2024-2025 shows low returns (1.2%), but weak search conversion (1.3%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "daily planner 2024-2025 — $327K/yr Amazon United States Niche, Score 55/100 - Flapen"
---
# **daily planner 2024-2025**
**Worth a look**
Shows low returns (1.2%), but weak search conversion (1.3%) keeps it on the watch list.
Market size 52Growth 23Conversion 17Competition 89Returns 90Price range 70Avg price 43Brand share 88Review moat 51Quality gap 23
**Returns**
**Great****1.2%**
return rate — above 6% kills the launch gate
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Brand share**
**Great****47%**
top-5 brand share — no brand owns this niche
**Price range**
**Good****$4.62–$39.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$327K**
$327K/yr · 2.2M searches
**Review moat**
**Good****1,471.91**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$11.12**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-3.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, daily planner 2024-2025 is a $327K/yr Amazon United States market (2.2M searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Jan–Aug–Sep. Verdict: Worth a look — 55/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **40K–50K**
- avg 500–750/product
- **Revenue / yr**
- **$445K–$556K**
- units × avg price
- **Launch success**
- **48%**
- 13 of 27 new (360d)
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#463**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **84%**
- **Out of stock**
- **15.2%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **164 days**
## **Competition**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**43 **▼falling
**Sellers**
**102**
**Top-5 brand share**
**47%**
Top 20: 85%
**Top-5 click share**
**26%**
Top 20: 60%
**Open market**
**48%**
- Taja16% - Forvencer12% - VALOME7% - ANECDOTE.6% - FABLSOTH5% - ZICOTO5%
## **Demand & seasonality**
Weekly Amazon search volume, last 71 weeks — -3.3% search growth over the last 90 days.
90K70KSpike '25Prime Day '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Aug, Sep · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/office-products/daily-planner-2024-2025/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$10K6%$20K9%$29K12%$39K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 75 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Taja Undated Weekly Planner Weekly To Do List Notebook with Goal & Habit Tracker Organizer A5 Weekly Planner Notebook with Spiral Binding 6.1 x 8.2 - Green**Taja**$6.53**4.6★2,299 rev](https://www.amazon.com/dp/B0CK2PPLTJ) [2**Anecdote Daily Planner w/ 2026-2027 Calendar | Start Anytime 26 Weeks Undated | 1 Page per Day | 8.5 x 5.2 | Hardcover To-Do List Organizer Plan Your Success Achieve Productivity Goals (Evergreen)**ANECDOTE.**$21.88**4.4★5,694 rev](https://www.amazon.com/dp/B08999GF4R) [3**Forvencer Academic Planner 2026-2027 Hardcover Calendar Planner Weekly & Monthly July 2026 - June 2027 8.5 x 11 Daily Agenda with Tabs College School Organizer for Student Teacher Pink**Forvencer**$12.02**4.8★3,472 rev](https://www.amazon.com/dp/B0GDWTXGPV) [4**Undated Weekly and Monthly Planner B5 Large Weekly To Do List Notebook with Goal & Habit Tracker Organizer Hardcover Spiral Bound Blank Monthly Planner for Work School Home 7.4 x 9.64 Green**FABLSOTH**$6.98**4.6★629 rev](https://www.amazon.com/dp/B0DDKTFPYM) [5**Undated Weekly Planner for 2026 Forvencer Simplified Weekly & Monthly Calendar Planner Cute Daily Organizer Notebook Agenda Journal to Track Goals & Tasks Start Anytime A5 Size Black**Forvencer**$7.71**4.6★1,079 rev](https://www.amazon.com/dp/B0CKNY7G74)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Academic Planner 2026-2027 A5 Weekly and Monthly Student Planner with Tabs Aug 2026-Jul 2027 Spiral College Planner with Class Schedule Major Deadlines and Project Planning Homeschool Planner (Pink)**Pinkify It**$13.44**21 rev3mo ago](https://www.amazon.com/dp/B0GWHLDYXJ) [**PAPERAGE Undated Weekly & Monthly Hardcover Planner (Blush) 5.6 in x 8 in Includes Lined Note Pages & 2 Sticker Sheets**PAPERAGE**$10.30**785 rev3mo ago](https://www.amazon.com/dp/B0GV25TYJ7) [**PAPERAGE Academic Planner Weekly & Monthly Planner & Calendar 12-Months July 2026 - June 2027 (7 x 8) School & Student Planning Agenda with Tabs Bonus Pages & Inner Pocket Pink**PAPERAGE**$9.92**965 rev3mo ago](https://www.amazon.com/dp/B0GSXK7QG4) [**School Planner for Elementary Students 2026-27 Create 8.5 x 11**School Datebooks**$14.09**9 rev4mo ago](https://www.amazon.com/dp/B0GRJCKF5Q) [**Academic Planner 2026-2027 Weekly and Monthly Calendar Planner Book July 2026 June 2027 Hardcover Organizer with Tabs Perfect for Teachers Students Women & Men A5 (6.4 x 8.5) - Black**JEJEGO**$6.41**628 rev5mo ago](https://www.amazon.com/dp/B0GHSB7DHT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Blue Sky 2026-2027 Weekly and Monthly Academic Year Planner Calendar July 2026 - June 2027 5 x 8 Flexible Cover Wirebound Laminated Tabs Enterprise**Blue Sky**$9.93**4.6★**▲ 224%**](https://www.amazon.com/dp/B0FYRBG61H) [**Academic Planner 2026-2027 Hardcover Weekly and Monthly Calendar Planner from July 2026 - June 2027 Daily Agenda Planners with Tabs College School Organizer for Student Teacher A5 (6.1 x 8.2) Green**NOTBOKPA**$6.51**4.7★**▲ 222%**](https://www.amazon.com/dp/B0GCJ2V8N3) [**School Planner for Elementary Students 2026-27 Create 8.5 x 11**School Datebooks**$14.09**4.8★**▲ 221%**](https://www.amazon.com/dp/B0GRJCKF5Q) [**Academic Planner 2026-2027 A5 Weekly and Monthly Student Planner with Tabs Aug 2026-Jul 2027 Spiral College Planner with Class Schedule Major Deadlines and Project Planning Homeschool Planner (Pink)**Pinkify It**$13.44**4.8★**▲ 219%**](https://www.amazon.com/dp/B0GWHLDYXJ) [**PAPERAGE Academic Planner Weekly & Monthly Planner & Calendar 12-Months July 2026 - June 2027 (7 x 8) School & Student Planning Agenda with Tabs Bonus Pages & Inner Pocket Pink**PAPERAGE**$9.92**4.7★**▲ 218%**](https://www.amazon.com/dp/B0GSXK7QG4)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Document Organizing/Classification**25%
*“Well-organized”*
**Quality-Overall**11%
*“Amazing Quality”*
**Size-Overall**10%
*“Good size”*
**Design-Overall**7%
*“Very thoughtful design”*
**Value For Money**6%
*“Great deal”*
**Advertised Vs Actual Product**6%
*“As described”*
**Ease Of Use**6%
*“easy to read”*
**Paper Quality**5%
*“Cute, thick paper, simple”*
**Color**4%
*“Color is pretty”*
**Durability**3%
*“Its durable design”*
### **What buyers complain about **
**Size-Overall**13%
*“Over all this isn't the normal size id order”*
**Paper Quality**9%
*“Poor Paper Quality”*
**Document Organizing/Classification**7%
*“Planner does not help you be organized”*
**Advertised Vs Actual Product**5%
*“it is deceiving”*
**Quality-Overall**5%
*“Confusing Layout and Poor Build Quality”*
**Print Quality**4%
*“the print is so small”*
**Thickness**4%
*“has thinner paper”*
**Writing Experience**3%
*“very little space for writing”*
**Value For Money**2%
*“Cheap”*
**Durability**2%
*“Arrived bent twice”*
### **Top return reasons **
**Size-Overall**55%
**Advertised Vs Actual Product**13%
**Value For Money**6%
**Design-Overall**3%
**Paper Quality**3%
**Functionality-Overall**3%
**Color**3%
**Quality-Overall**2%
**Weight Heavy**1%
**Print Quality**1%
## **Common questions**
- **Is daily planner 2024-2025 profitable to sell on Amazon United States?**
- The niche generates $327K/yr across 75 tracked products. 13 of 27 products launched in the last 360 days are still selling. 90-day search growth is -3.3%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the daily planner 2024-2025 niche?**
- 43 brands and 102 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 47% of demand.
- **What do buyers complain about in daily planner 2024-2025?**
- Top complaints mined from reviews: Size-Overall, Paper Quality, Document Organizing/Classification. The return rate is 1.2%.
- **When does demand for daily planner 2024-2025 peak?**
- Demand peaks in Jan–Aug–Sep; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the daily planner 2024-2025 niche?**
- Listings span $4.62–$39.08; the average listing price is $11.12 (sweet spot $15–$100). The average incumbent carries 1,472 reviews — the moat a new listing must climb.
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