---
title: "Daily Calendar — $68K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/daily-calendar"
last_updated: "2026-08-09T04:37:21.791Z"
locale: en
meta:
description: "Niche score 49/100 · $68K/yr market · 134K searches/yr · $14.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $68K/yr market · 134K searches/yr · $14.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Daily Calendar — $68K/yr Amazon US Niche (2026) - Flapen"
---
# **daily calendar**
**Skip it**
Soft demand (-70.4% this quarter) — this niche doesn't clear our bar today.
Market size 17Growth 0Conversion 43Competition 95Returns 81Price range 84Avg price 74Brand share 72Review moat 55Quality gap 22
**Competition**
**Great****20%**
top-5 click share — an open shelf
**Price range**
**Great****$5.48–$77.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$14.91**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****1,319.84**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$68K**
$68K/yr · 134K searches
**Growth**
**Bad****-70.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, daily calendar is a $68K/yr Amazon United States market (134K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **daily calendar market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$224K–$298K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#325**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **72%**
- **Out of stock**
- **14.8%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.
**Brands**
**26 **▲rising
**Sellers**
**133**
**Top-5 brand share**
**62%**
Top 20: 97%
**Top-5 click share**
**20%**
Top 20: 54%
**Open market**
**32%**
- AT-A-GLANCE22% - newestor16% - MaaIbok8% - Homlive8% - Lovgiver6% - Yaridar6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -70.4% search growth over the last 90 days.
25K15KHoliday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 10.9×
[**Open Trend **](https://flapen.com/research/us/office-products/daily-calendar/trend)
## **Top daily calendar search terms**
- **daytimer refills 2026**19K/yr-73.5%2.9% conv. - **7 hole planner refill**9K/yr-40.2%3.6% conv. - **planner refills 8.5 x 11**5K/yr-15.3%1.4% conv. - **day timer refill**5K/yr-8.8%3.3% conv. - **7 ring planner refill**5K/yr-33.5%3.1% conv. - **day-timer refills**4K/yr-49.1%2.0% conv. - **desk calendar refill**4K/yr-46.9%4.3% conv. - **at a glance refill**3K/yr-37.5%2.4% conv. - **day-timer refills 2026**4K/yr-68.4%2.0% conv. - **at a glance 2026 monthly planner refill**21K/yr-88.3%7.2% conv. [**All search terms **](https://flapen.com/research/us/office-products/daily-calendar/search-terms)
## **Top daily calendar products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$3K6%$4K8%$5K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**2026-2028 Monthly Planner Refill - Planner Inserts with 7-Hole Punched 5-1/2 x 8-1/2 July 2026 to June 2028 Two Pages Per Month 2026-2028 Calendar with Monthly Tabs**Artfan**$10.69**4.6★523 rev](https://www.amazon.com/dp/B0C49DGPDY) [2**A5 Refill Paper 7-Hole Planner Inserts for A5 Binder Budget Planner Journals Notebook Loose Leaf Lined Paper with Binder Dividers 240 Pages 5.6 x 8.3 White**Billtigif**$8.44**4.7★357 rev](https://www.amazon.com/dp/B0DCSJ1K4K) [3**newestor 2026-2027 Planner Refill for Mini Binder Weekly & Monthly July 2026 - June 2027 5-1/2 x 8-1/2 Desk Size 4 7 Holes**newestor**$9.69**4.6★6,840 rev](https://www.amazon.com/dp/B0GG92YYXL) [4**2026-2028 Monthly Planner Refill - Planner Inserts with 7-Hole Punched 5-1/2 x 8-1/2 Runs from July 2026 to June 2028 Two Pages Per Month Monthly Calendar with Monthly Tabs**MaaIbok**$10.50**4.8★329 rev](https://www.amazon.com/dp/B0CQKYPK6F) [5**AT-A-GLANCE 2026 Desk Calendar Refill Daily 3.5 x 6 Standard Loose-Leaf (E7175026)**AT-A-GLANCE**$6.68**4.8★813 rev](https://www.amazon.com/dp/B0DYBL8SBX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**newestor 2026-2027 Planner Refill for Mini Binder Weekly & Monthly July 2026 - June 2027 5-1/2 x 8-1/2 Desk Size 4 7 Holes**newestor**$9.69**6,840 rev5mo ago](https://www.amazon.com/dp/B0GG92YYXL) [**newestor 2026-2027 Monthly Planner Refills 5.5 x 8.5 for Mini Binder 19 Months from Jun 2026 to Dec 2027 Desk Size**newestor**$9.76**8,756 rev6mo ago](https://www.amazon.com/dp/B0GCKJGJSN) [**newestor 2026-2027 Monthly Planner Refill for 3 Ring Binder Jul 2026 - Dec 2027 Two Pages Per Month 8-1/2 x 11 Monarch/Folio Size 5**newestor**$16.56**8,756 rev6mo ago](https://www.amazon.com/dp/B0GCKFW3XZ) [**Forvencer 2026 Weekly & Monthly Planner Refills for A5 7-Ring Binders July 2026 - Jun 2027 7-Hole Punched Planner Inserts with Colorful Monthly Tabs Small Calendar Organizers 5-1/2 x 8-1/2**Forvencer**$7.21**314 rev6mo ago](https://www.amazon.com/dp/B0GBW8ZH8L) [**2026-2027 Weekly & Monthly Planner Refill for 3 Ring Binder 8.5x11 A4 Letter Size Planner Inserts with Colorful Monthly Tabs Size 5 July 2026 - June 2027 7/3-Hole Punched**Lovgiver**$13.78**47 rev6mo ago](https://www.amazon.com/dp/B0G8FX273G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**newestor 2026-2027 Monthly Planner Refill for 3 Ring Binder Jul 2026 - Dec 2027 Two Pages Per Month 8-1/2 x 11 Monarch/Folio Size 5**newestor**$16.56**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0GCKFW3XZ) [**newestor 2026-2027 Monthly Planner Refills 5.5 x 8.5 for Mini Binder 19 Months from Jun 2026 to Dec 2027 Desk Size**newestor**$9.76**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0GCKJGJSN) [**newestor 2026-2027 Planner Refill for Mini Binder Weekly & Monthly July 2026 - June 2027 5-1/2 x 8-1/2 Desk Size 4 7 Holes**newestor**$9.69**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0GG92YYXL) [**2026-2027 Weekly & Monthly Planner Refill for 3 Ring Binder 8.5x11 A4 Letter Size Planner Inserts with Colorful Monthly Tabs Size 5 July 2026 - June 2027 7/3-Hole Punched**Lovgiver**$13.78**4.9★**▲ 1000%**](https://www.amazon.com/dp/B0G8FX273G) [**Forvencer 2026 Weekly & Monthly Planner Refills for A5 7-Ring Binders July 2026 - Jun 2027 7-Hole Punched Planner Inserts with Colorful Monthly Tabs Small Calendar Organizers 5-1/2 x 8-1/2**Forvencer**$7.21**4.7★**▲ 1000%**](https://www.amazon.com/dp/B0GBW8ZH8L)
**~~View all trending →~~**
## **What buyers say about daily calendar**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Document Organizing/Classification**14%
*“Very well organized”*
**Advertised Vs Actual Product**13%
*“As advertised”*
**Quality-Overall**12%
*“Excellent Product”*
**Size-Overall**10%
*“I love the size”*
**Value For Money**10%
*“Low price”*
**Paper Quality**9%
*“Thick good quality paper”*
**Ease Of Use**7%
*“Easy to use”*
**Design-Overall**4%
*“Clean design”*
**Writing Experience**3%
*“its amazing, it gives you enough room to write, scribble, white out and write all over it again”*
**Color**3%
*“Love the colors”*
### **What buyers complain about **
**Size-Overall**16%
*“Sizing off”*
**Paper Quality**10%
*“I wish the paper was a little thicker”*
**Value For Money**9%
*“Ridiculously priced for what it is”*
**Alignment**4%
*“Not the right holes”*
**Thickness**4%
*“The paper is thick”*
**Compatibility-Overall**3%
*“WILL NOT FIT A5 BINDER. NOT A5”*
**Quality-Overall**2%
*“Where is the quality control”*
**Document Organizing/Classification**2%
*“so the purpose of organizing daily pages is impossible”*
**Advertised Vs Actual Product**2%
*“I did not read the description carefully”*
**Durability**2%
*“Cant use for 3 months”*
### **Top return reasons **
**Size-Overall**71%
**Advertised Vs Actual Product**10%
**Compatibility-Overall**4%
**Paper Quality**3%
**Functionality-Overall**2%
**Value For Money**2%
**Alignment**2%
**Design-Overall**1%
**Document Organizing/Classification**1%
**Paper Compatibility**1%
## **Common questions**
- **Is daily calendar profitable to sell on Amazon United States?**
- The niche generates $68K/yr across 89 tracked products. 16 of 36 products launched in the last 360 days are still selling. 90-day search growth is -70.4%. Flapen's verdict: Skip it (49/100).
- **How competitive is the daily calendar niche?**
- 26 brands and 133 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in daily calendar?**
- Top complaints mined from reviews: Size-Overall, Paper Quality, Value For Money. The return rate is 1.7%.
- **When does demand for daily calendar peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 10.9× the quietest.
- **What does it cost to enter the daily calendar niche?**
- Listings span $5.48–$77.76; the average listing price is $14.91 (sweet spot $15–$100). The average incumbent carries 1,320 reviews — the moat a new listing must climb.
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