---
title: "Calendar Planner 2023-24 — $61K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/calendar-planner-2023-24"
last_updated: "2026-08-09T04:32:40.905Z"
locale: en
meta:
description: "Niche score 43/100 · $61K/yr market · 184K searches/yr · $28.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $61K/yr market · 184K searches/yr · $28.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Calendar Planner 2023-24 — $61K/yr Amazon US Niche (2026) - Flapen"
---
# **calendar planner 2023-24**
**Skip it**
Soft demand (-26.3% this quarter) — this niche doesn't clear our bar today.
Market size 15Growth 12Conversion 15Competition 79Returns 55Price range 31Avg price 95Brand share 91Review moat 25Quality gap 30
**Avg price**
**Incredible****$28.00**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****44%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Price range**
**Okay****$6.26–$282.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,512.08**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$61K**
$61K/yr · 184K searches
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-26.3%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, calendar planner 2023-24 is a $61K/yr Amazon United States market (184K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 43/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **calendar planner 2023-24 market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$84K–$112K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#634**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **10.5%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**39 **▼falling
**Sellers**
**173**
**Top-5 brand share**
**44%**
Top 20: 86%
**Top-5 click share**
**36%**
Top 20: 70%
**Open market**
**50%**
- Freedom Mastery13% - Templatables9% - ZERONE CENTRE8% - Taja8% - KAICN6% - ZICOTO5%
## **Demand & seasonality**
Weekly Amazon search volume, last 88 weeks — -26.3% search growth over the last 90 days.
15K10KHoliday '24Spike '25Prime Day '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Dec · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/us/office-products/calendar-planner-2023-24/trend)
## **Top calendar planner 2023-24 search terms**
- **life planner**65K/yr-10.2%0.5% conv. - **goals journal**25K/yr-31.2%1.2% conv. - **goal journal**18K/yr-28.2%1.3% conv. - **goal setting planner**26K/yr-38.7%0.9% conv. - **goal setting journal**18K/yr-49.2%1.3% conv. - **goal book**10K/yr-31.5%1.3% conv. - **goal planner for women**7K/yr+6.0%1.1% conv. - **goals notebook**8K/yr-45.2%1.7% conv. - **goal notebook**6K/yr-31.1%1.6% conv. - **goal planner 2025**575/yr-12.1%0.0% conv. [**All search terms **](https://flapen.com/research/us/office-products/calendar-planner-2023-24/search-terms)
## **Top calendar planner 2023-24 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$5K12%$7K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Goal Planning Notepad - A5 Goal Setting Journal For Project Action Plan Task Management Personal Development & Track Goals. Productivity Notepad For Daily Work & School - 54 Sheets**ZERONE CENTRE**$13.97**4.7★242 rev](https://www.amazon.com/dp/B0CCMGZB57) [2**Goal Planner | SMART Goal Setting Kit for the New You Monthly Habits Reflections & Vision Boards | Pastel Rainbow A5**Templatables**$14.95**4.4★116 rev](https://www.amazon.com/dp/B0CRHSNRKY) [3**Taja Undated Weekly Planner Weekly To Do List Notebook with Goal & Habit Tracker Organizer A5 Weekly Planner Notebook with Spiral Binding 6.1 x 8.2 - Green**Taja**$6.53**4.6★2,299 rev](https://www.amazon.com/dp/B0CK2PPLTJ) [4**Undated Weekly Planner - Weekly Goals Notebook with To Do List Habit Tracker Daily Schedule Journal with Spiral Binding 5.7 x 8.0 inches Productivity Organizer Notebook for Work School Home Pink**KAICN**$6.54**4.6★4,741 rev](https://www.amazon.com/dp/B091GWWRL8) [5**Beautiful To Do List Notebook - Aesthetic Daily Planner to Easily Organize Your Tasks And Boost Productivity - Stylish Undated ADHD Planner Gift and The Perfect School or Office Supplies For Women**ZICOTO**$7.78**4.7★3,481 rev](https://www.amazon.com/dp/B09QT1MH95)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Blue Sky Life Note It 2026-2027 Academic Year Weekly and Monthly Planner July 2026 - June 2027 8.5 x 11 Flexible Cover Laminated Tabs Wirebound Storage Pocket Hannah**Blue Sky**$23.54**64 rev7mo ago](https://www.amazon.com/dp/B0G62KBJ9Q) [**Manifestation Journal 52-Week Undated Guided Law of Attraction Journal with Prompts Habit Tracker Vision Board Goals & Reflection Tools | for Women & Men | Gift Box + Pen**Bold Tuesday**$30.20**66 rev7mo ago](https://www.amazon.com/dp/B0FPP68MC7) [**Intelligent Change Life Designer Journal Guided Life Planner for Goal Setting & Self Reflection Undated 10 Year Vision Book for Personal Growth & Mindfulness Natural Cotton Hardcover**Intelligent Change**$35.91**34 rev11mo ago](https://www.amazon.com/dp/B0DXVRPNZK) [**QICLM Goals Quotes Motivational Notebook Journal Inspirational Office Notebook for Work Motivational Gifts for Women Men Gifts for Office Coworkers Hardcover Spiral Notebooks 5.5x8.3**QICLM**$11.45**15 rev1y ago](https://www.amazon.com/dp/B0F8J5FCX2) [**AT-A-GLANCE Foundation Goal Setting Planner Undated Weekly & Monthly Journal Track Progress Create Habits 5-3/4 x 8-1/4 Blue (FD2-200-20)**AT-A-GLANCE**$15.70**53 rev1y ago](https://www.amazon.com/dp/B0F2B3NDPH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Blue Sky Life Note It 2026-2027 Academic Year Weekly and Monthly Planner July 2026 - June 2027 8.5 x 11 Flexible Cover Laminated Tabs Wirebound Storage Pocket Hannah**Blue Sky**$23.54**4.6★**▲ 467%**](https://www.amazon.com/dp/B0G62KBJ9Q) [**Votum 18 Month Hard Cover Planners/Calendars 10 x 10 January 2026 - June 2027 - Daily Weekly & Monthly Organizer with Pens Stickers Sticky Notes and a Sturdy Cover - Organized Chaos**VOTUM**$15.42**4.7★**▲ 441%**](https://www.amazon.com/dp/B0DDMQJMDN) [**Intelligent Change Life Designer Journal Guided Life Planner for Goal Setting & Self Reflection Undated 10 Year Vision Book for Personal Growth & Mindfulness Natural Cotton Hardcover**Intelligent Change**$35.91**4.7★**▲ 296%**](https://www.amazon.com/dp/B0DXVRPNZK) [**Peace of Mind Planner: Important Information about My Belongings Business Affairs and Wishes**PETER PAUPER PRESS**$12.02**4.6★**▲ 158%**](https://www.amazon.com/dp/1441317295) [**Life Planner Deluxe Undated Planner Weekly and Monthly Manifestiing Journal**Freedom Mastery**$30.10**4.6★**▲ 153%**](https://www.amazon.com/dp/B08B3T699C)
**~~View all trending →~~**
## **What buyers say about calendar planner 2023-24**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Document Organizing/Classification**18%
*“Great Organizer”*
**Ease Of Use**15%
*“Easy to hang”*
**Quality-Overall**13%
*“Amazing Quality”*
**Design-Overall**6%
*“The design itself is beautiful”*
**Value For Money**5%
*“Great buy”*
**Size-Overall**5%
*“love the size”*
**Advertised Vs Actual Product**5%
*“As described”*
**Paper Quality**4%
*“Sturdy, nice paper good value”*
**Assembly/Installation**2%
*“easy to install”*
**Fun/Entertainment Experience**2%
*“earning fun rewards”*
### **What buyers complain about **
**Value For Money**18%
*“This one was a little cheaper”*
**Advertised Vs Actual Product**8%
*“Misleading”*
**Size-Overall**6%
*“Wrong size”*
**Functionality-Overall**5%
*“does not function properly”*
**Software/Application**5%
*“Glitchy App”*
**Durability**4%
*“Broke in just a few months”*
**Connectivity-Overall**4%
*“Again, would not connect”*
**Ease Of Use**3%
*“it is difficult to read”*
**Quality-Overall**3%
*“Absolute garbage”*
**Assembly/Installation**3%
*“Difficult setup”*
### **Top return reasons **
**Size-Overall**34%
**Value For Money**13%
**Advertised Vs Actual Product**12%
**Functionality-Overall**7%
**Design-Overall**3%
**Connectivity-Overall**2%
**Compatibility-Overall**2%
**Paper Quality**2%
**Color**2%
**Assembly/Installation**2%
## **Common questions**
- **Is calendar planner 2023-24 profitable to sell on Amazon United States?**
- The niche generates $61K/yr across 63 tracked products. 7 of 11 products launched in the last 360 days are still selling. 90-day search growth is -26.3%. Flapen's verdict: Skip it (43/100).
- **How competitive is the calendar planner 2023-24 niche?**
- 39 brands and 173 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 44% of demand.
- **What do buyers complain about in calendar planner 2023-24?**
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Size-Overall. The return rate is 2.8%.
- **When does demand for calendar planner 2023-24 peak?**
- Demand peaks in Jan–Dec; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the calendar planner 2023-24 niche?**
- Listings span $6.26–$282.91; the average listing price is $28.00 (sweet spot $15–$100). The average incumbent carries 4,512 reviews — the moat a new listing must climb.
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