---
title: "bookmark — $2.0M/yr Amazon United States Niche, Score 56/100 - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/bookmark"
last_updated: "2026-07-20T19:44:41.043Z"
locale: en
meta:
description: "bookmark shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "bookmark shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "bookmark — $2.0M/yr Amazon United States Niche, Score 56/100 - Flapen"
---
# **bookmark**
**Worth a look**
Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 94Growth 14Conversion 29Competition 82Returns 96Price range 3Avg price 20Brand share 94Review moat 52Quality gap 19
**Returns**
**Incredible****0.8%**
return rate — above 6% kills the launch gate
**Market size**
**Great****$2.0M**
$2.0M/yr · 11.5M searches
**Brand share**
**Great****41%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Review moat**
**Good****1,430.42**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Bad****$7.37**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-21.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$2.97–$15.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, bookmark is a $2.0M/yr Amazon United States market (11.5M searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Dec. Verdict: Worth a look — 56/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **300K–400K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$2.2M–$2.9M**
- units × avg price
- **Launch success**
- **11%**
- 1 of 9 new (360d)
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#73**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **0.1%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **172 days**
## **Competition**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**41 **▼falling
**Sellers**
**51**
**Top-5 brand share**
**41%**
Top 20: 78%
**Top-5 click share**
**33%**
Top 20: 69%
**Open market**
**55%**
- Joyberg16% - emmoolife9% - VYRANA7% - PETER PAUPER PRESS5% - MOTEERLLU5% - SMUK4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.3% search growth over the last 90 days.
600K400KHoliday '24Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/office-products/bookmark/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$78K8%$157K12%$235K16%$314K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 48 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**15 Pieces Bookmark Magnetic Bookmarks for Women Men Book Lovers Page Markers for Students Teachers Reading (Misty Ocean Emerald)**Joyberg**$5.00**4.6★10,382 rev](https://www.amazon.com/dp/B0928NQHGZ) [2**4 Pieces Metal Bookmarks with Tassel Golden Hollow Bookmark Oil Painting Theme Book Mark Bookmarks for Book Lovers Writers Readers Children Teens Men Women Adults**emmoolife**$7.92**4.7★1,632 rev](https://www.amazon.com/dp/B0D1FTTT8L) [3**SMUK 3pcs Automatic Bookmark Silicone Book Marks for Reading Women Men Kids Book Lovers Cute Unique Book Markers for Reading Reading Accessories Gifts for Book Lovers**SMUK**$6.71**4.5★2,297 rev](https://www.amazon.com/dp/B0D9GG45X8) [4**4pcs Fantasy Sword Bookmarks for Books Journals Planners - Cool Metal Book Markers for Reading Women & Men Unique Book Marks Gifts for Book Lovers Reading Accessories for Students & Adults & Kids**VYRANA**$7.64**4.6★1,030 rev](https://www.amazon.com/dp/B0F23GNGR5) [5**MIXVOVA 6 Pcs Leather Bookmark with Tassel Classic Style Bookmark 0.05 Inches Thin Handmade Stitched Bookmarks for Men Book Marks for Reading Gifts for Book Lovers Readers (Dark Retro)**MIXVOVA**$6.57**4.7★521 rev](https://www.amazon.com/dp/B0DP5Y62L2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Personalized Leather Heart Bookmarks with Initials Custom Corner Book Mark for Reading Women Teacher Student Book Lovers Book Readers Meaningful Gifts (Red+Pink A)**OOEOO**$5.20**45 rev5mo ago](https://www.amazon.com/dp/B0GCBWKHFV) [**Cute Leather Bookmarks for Women Teacher Book Lovers Christmas Gifts 6 Pcs**Lovingly Yours**$3.47**91 rev5mo ago](https://www.amazon.com/dp/B0GH6G72H1) [**120pcs Reading List Bookmarks with Tassels 2.56 x 7.09in Book Tracker Bookmarks Double-Sided Bookshelf Bookmarks Bulk Back-to-School Supplies Gifts for Book Lovers Women Students Teachers**WSICSE**$8.17**32 rev8mo ago](https://www.amazon.com/dp/B0FYQ5JQV5) [**2Pcs Oil Painting Bookmarks for Women Bookmarks Set for Book Lover Book Marks for Reading Vintage Book Marks for Kids Students Classroom Gift for Teacher Pink Roses & Roses**Callist**$7.18**113 rev8mo ago](https://www.amazon.com/dp/B0FQJJLCHF) [**Personalized Leather Book Marks Heart Bookmark Unique Cute Handmade Letter Bookmarks Accessories for Reading Women Teacher Student Book Lovers Book Mark Gifts (Pink A)**Wayzton**$6.18**139 rev9mo ago](https://www.amazon.com/dp/B0FSX12C94)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cute Leather Bookmarks for Women Teacher Book Lovers Christmas Gifts 6 Pcs**Lovingly Yours**$3.47**4.5★**▲ 359%**](https://www.amazon.com/dp/B0GH6G72H1) [**Personalized Leather Heart Bookmarks with Initials Custom Corner Book Mark for Reading Women Teacher Student Book Lovers Book Readers Meaningful Gifts (Red+Pink A)**OOEOO**$5.20**4.8★**▲ 303%**](https://www.amazon.com/dp/B0GCBWKHFV) [**4 PCS Metal Bookmark with Tassel Van Gogh Art Book Marks for Reading Women & Men Book Lover Gifts for Teacher Writers Readers**Gemmapylor**$7.94**4.7★**▲ 242%**](https://www.amazon.com/dp/B0FQBWDVHZ) [**Tyqour Funny Bookmarks Book Lovers Book Markers for Women Reading Book Accessories for Reading Lovers Fun Bookmarks Gifts for Friends Christmas New Year Birthday Graduation(Black)**Tyqour**$6.70**4.7★**▲ 150%**](https://www.amazon.com/dp/B0F43LX9JS) [**120pcs Reading List Bookmarks with Tassels 2.56 x 7.09in Book Tracker Bookmarks Double-Sided Bookshelf Bookmarks Bulk Back-to-School Supplies Gifts for Book Lovers Women Students Teachers**WSICSE**$8.17**4.9★**▲ 148%**](https://www.amazon.com/dp/B0FYQ5JQV5)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Good variety”*
**Color**9%
*“The colors are very vibrant”*
**Gifting Purpose**9%
*“Cute Gift”*
**Value For Money**9%
*“Good Buy”*
**Magnetic Strength/Adsorption**6%
*“Good magnet”*
**Advertised Vs Actual Product**5%
*“Better than expected”*
**Ease Of Use**5%
*“Easy to read”*
**Design-Overall**4%
*“the design of it is sleek”*
**Size-Overall**4%
*“I also like the size”*
**Strength**3%
*“Strong hold”*
### **What buyers complain about **
**Size-Overall**14%
*“Too small”*
**Magnetic Strength/Adsorption**12%
*“barely magnetic”*
**Thickness**9%
*“paper thin”*
**Durability**7%
*“Fell apart”*
**Quality-Overall**5%
*“Not well made”*
**Strength**5%
*“Not strong enough”*
**Functionality-Overall**5%
*“not functional”*
**Ease Of Use**3%
*“Was a bit confusing to use at first”*
**Value For Money**3%
*“Cheap price & product”*
**Weight Heavy**2%
*“But at the same time they are a bit heavy”*
### **Top return reasons **
**Size-Overall**24%
**Magnetic Strength/Adsorption**14%
**Advertised Vs Actual Product**8%
**Value For Money**7%
**Quality-Overall**6%
**Functionality-Overall**6%
**Strength**4%
**Defective Material/Parts**4%
**Color**3%
**Thickness**3%
## **Common questions**
- **Is bookmark profitable to sell on Amazon United States?**
- The niche generates $2.0M/yr across 48 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -21.3%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the bookmark niche?**
- 41 brands and 51 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 41% of demand.
- **What do buyers complain about in bookmark?**
- Top complaints mined from reviews: Size-Overall, Magnetic Strength/Adsorption, Thickness. The return rate is 0.8%.
- **When does demand for bookmark peak?**
- Demand peaks in Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the bookmark niche?**
- Listings span $2.97–$15.34; the average listing price is $7.37 (sweet spot $15–$100). The average incumbent carries 1,430 reviews — the moat a new listing must climb.
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