---
title: "book journal — $235K/yr Amazon United States Niche, Score 51/100 - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/book-journal"
last_updated: "2026-07-20T18:46:13.219Z"
locale: en
meta:
description: "book journal shows low returns (1.4%), but soft demand (-40.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "book journal shows low returns (1.4%), but soft demand (-40.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "book journal — $235K/yr Amazon United States Niche, Score 51/100 - Flapen"
---
# **book journal**
**Worth a look**
Shows low returns (1.4%), but soft demand (-40.6% this quarter) keeps it on the watch list.
Market size 44Growth 5Conversion 13Competition 83Returns 87Price range 67Avg price 63Brand share 86Review moat 79Quality gap 19
**Returns**
**Great****1.4%**
return rate — above 6% kills the launch gate
**Brand share**
**Great****49%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Review moat**
**Great****415.26**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$6.91–$31.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.56**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$235K**
$235K/yr · 1.7M searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-40.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, book journal is a $235K/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **25K–30K**
- avg 100–250/product
- **Revenue / yr**
- **$339K–$407K**
- units × avg price
- **Launch success**
- **8%**
- 1 of 12 new (360d)
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#327**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **12.5%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **176 days**
## **Competition**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**25 **▼falling
**Sellers**
**37**
**Top-5 brand share**
**49%**
Top 20: 97%
**Top-5 click share**
**32%**
Top 20: 79%
**Open market**
**44%**
- JUBTIC12% - AKONEGE11% - Verveorig10% - Getvow8% - ZICOTO8% - Kunitsa Co.7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -40.6% search growth over the last 90 days.
175K125KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 4.5×
[**Open Trend **](https://flapen.com/research/us/office-products/book-journal/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$7K6%$14K9%$21K12%$28K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 42 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**JUBTIC Reading Journal & Book Journal Reading Log to Track Your Progress Review Books 75 Books Capacity Gift for Book Lovers Book Accessories for Readers A5 Size (Beige)**JUBTIC**$11.10**4.7★615 rev](https://www.amazon.com/dp/B0CHB7ZLQS) [2**Verveorig Book Reading Journal with 60 Reviews Reading Accessories & Bookish Gifts for Books Lovers & Readers Women Hardcover Book Tracker Reading Log Journal 5.7 x 8.3 Green**Verveorig**$11.36**4.8★81 rev](https://www.amazon.com/dp/B0FR3JWG1T) [3**AKONEGE Reading Journal for Book Tracking - PU Leather Book Journal Reading Log with 80 Reviews for Readers Accessories with Sticky Tabs Pen Holder Ribbon Bookmarks 5.6 x 8.3 Dark Green**AKONEGE**$10.97**4.6★86 rev](https://www.amazon.com/dp/B0FLPPWXVR) [4**Comkiso Reading Journal for Book Lovers - 75 Book Journal Reading Log for Book Tracking A5 Linen Book Review Journal with TBR Tracker List Ratings Challenges Prompts and Index - Peony**COMKISO**$13.94**4.7★114 rev](https://www.amazon.com/dp/B0FH4BD4J4) [5**AKONEGE Reading Journal for Book Tracking - PU Leather Book Journal Reading Log with 80 Reviews for Readers Accessories with Sticky Tabs Pen Holder Ribbon Bookmarks 5.6 x 8.3 White**AKONEGE**$11.04**4.6★86 rev](https://www.amazon.com/dp/B0FLPK3MM3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Reading Journal & Book Log 120 Reviews Hardcover Reading Journal by Curation Station Reading Tracker TBR List Club Notes for Book Lovers**Generic**$31.26**15 rev7mo ago](https://www.amazon.com/dp/B0G1ZMP5J6) [**Reading Journal for Women - Book Journal Reading Log Spiral Readers Journals for Book Lovers Gifts Journaling Kit & Supplies Graduation Gifts Designed in USA**Hadley Designs**$13.92**173 rev8mo ago](https://www.amazon.com/dp/B0F78XH1J6) [**Hadley Designs Reading Journal for Women - Book Journal Reading Log Spiral Readers Journals for Book Lovers Gifts Journaling Kit & Supplies Graduation Gifts Designed in USA**Hadley Designs**$15.13**126 rev8mo ago](https://www.amazon.com/dp/B0F792YJ7N) [**Verveorig Book Reading Journal with 60 Reviews Reading Accessories & Bookish Gifts for Books Lovers & Readers Women Hardcover Book Tracker Reading Log Journal 5.7 x 8.3 Green**Verveorig**$11.36**81 rev9mo ago](https://www.amazon.com/dp/B0FR3JWG1T) [**Verveorig Book Reading Journal with 60 Reviews Reading Accessories & Bookish Gifts for Books Lovers & Readers Women Hardcover Book Tracker Reading Log Journal 5.7 x 8.3 Pink**Verveorig**$10.67**81 rev9mo ago](https://www.amazon.com/dp/B0FR3DM8DN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lanpn Reading Book Journal for Book Lovers Readers 158 Pages Linen Hardcover Books Tracker with 52 Reviews 9.3 x 7.7 Read Log Notebook Bookish Gifts (Green)**Lanpn**$16.33**4.7★**▲ 350%**](https://www.amazon.com/dp/B0DRS1NBP9) [**Verveorig Book Reading Journal with 60 Reviews Reading Accessories & Bookish Gifts for Books Lovers & Readers Women Hardcover Book Tracker Reading Log Journal 5.7 x 8.3 Pink**Verveorig**$10.67**4.8★**▲ 306%**](https://www.amazon.com/dp/B0FR3DM8DN) [**Verveorig Book Reading Journal with 60 Reviews Reading Accessories & Bookish Gifts for Books Lovers & Readers Women Hardcover Book Tracker Reading Log Journal 5.7 x 8.3 Green**Verveorig**$11.36**4.8★**▲ 285%**](https://www.amazon.com/dp/B0FR3JWG1T) [**110 PCS Reading List Bookmarks Kraft Book Tracker and Reading Log Bulk Bookmarks for Book Lovers Students Teachers Graduation Gifts Back-to-School Supplies (3 x 7.9)**Gethelud**$7.34**4.8★**▲ 265%**](https://www.amazon.com/dp/B0FCY3JPH8) [**WEMATE Reading Journal - 80 Reviews & 5 Bookmarks Reading Log Book Journal for Book Lovers Gifts with 220 Pages Reading Tracker for Progress & Notes A5 (Green)**WEMATE**$7.88**4.7★**▲ 232%**](https://www.amazon.com/dp/B0DFY66CJ3)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“It is so well-made”*
**Paper Quality**13%
*“The paper is thick”*
**Advertised Vs Actual Product**9%
*“Just as pictured”*
**Document Organizing/Classification**9%
*“It is very well organized”*
**Color**6%
*“Color was beautiful”*
**Design-Overall**5%
*“The layout is great”*
**Ease Of Use**5%
*“Easy to use”*
**Fun/Entertainment Experience**5%
*“It keeps me engaged without feeling overwhelming”*
**Writing Experience**3%
*“easy to write on”*
**Durability**3%
*“It's really durable”*
### **What buyers complain about **
**Paper Quality**12%
*“Just wish the paper was a smidge thicker”*
**Size-Overall**12%
*“Too small”*
**Writing Experience**12%
*“it doesnt want to write”*
**Quality-Overall**11%
*“I wish I had read the poor reviews”*
**Value For Money**5%
*“Maybe I'm way off with the cost of things these days -”*
**Product Condition**5%
*“Received a used journal but was sold as new.”*
**Design-Overall**5%
*“I wish I'd have looked more carefully at the layout”*
**Thickness**3%
*“I wish the pages for thicker”*
**Durability**2%
*“A Journal That Falls Apart Before I Do”*
**Advertised Vs Actual Product**2%
*“not whats pictured”*
### **Top return reasons **
**Size-Overall**23%
**Advertised Vs Actual Product**22%
**Value For Money**13%
**Color**10%
**Paper Quality**6%
**Design-Overall**4%
**Quality-Overall**3%
**Print Quality**3%
**Gifting Purpose**2%
**Stain Resistance**1%
## **Common questions**
- **Is book journal profitable to sell on Amazon United States?**
- The niche generates $235K/yr across 42 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is -40.6%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the book journal niche?**
- 25 brands and 37 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 49% of demand.
- **What do buyers complain about in book journal?**
- Top complaints mined from reviews: Paper Quality, Size-Overall, Writing Experience. The return rate is 1.4%.
- **When does demand for book journal peak?**
- Demand peaks in Jan–Dec; the busiest month runs 4.5× the quietest.
- **What does it cost to enter the book journal niche?**
- Listings span $6.91–$31.26; the average listing price is $13.56 (sweet spot $15–$100). The average incumbent carries 415 reviews — the moat a new listing must climb.
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