---
title: "Blank Bookmarks — $198K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/blank-bookmarks"
last_updated: "2026-08-09T04:26:39.277Z"
locale: en
meta:
description: "Niche score 57/100 · $198K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $198K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Blank Bookmarks — $198K/yr Amazon US Niche (2026) - Flapen"
---
# **blank bookmarks**
**Worth a look**
Shows a thin review moat (223 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 39Growth 23Conversion 26Competition 83Returns 87Price range 62Avg price 76Brand share 83Review moat 89Quality gap 43
**Review moat**
**Great****223.02**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Brand share**
**Great****52%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$15.56**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.76–$29.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$198K**
$198K/yr · 615K searches
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-4.4%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, blank bookmarks is a $198K/yr Amazon United States market (615K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in May. Verdict: Worth a look — 57/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blank bookmarks market data**
- **Units sold / yr**
- **15K–20K**
- avg 100–250/product
- **Revenue / yr**
- **$233K–$311K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#515**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **11.3%**
- **Avg brand age**
- **25 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**28 **▼falling
**Sellers**
**30**
**Top-5 brand share**
**52%**
Top 20: 93%
**Top-5 click share**
**32%**
Top 20: 76%
**Open market**
**43%**
- WSICSE17% - YOPPIX12% - DSYIL9% - Tudomro8% - Bizsyumi7% - Fuyoooo5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.4% search growth over the last 90 days.
15K10KBlack Friday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/office-products/blank-bookmarks/trend)
## **Top blank bookmarks search terms**
- **bookmark making kit**142K/yr+7.7%1.9% conv. - **diy bookmarks**93K/yr-19.7%1.6% conv. - **blank bookmarks**66K/yr-8.6%5.0% conv. - **bookmark kit**48K/yr-1.3%1.8% conv. - **book mark making kits**31K/yr+48.4%1.9% conv. - **diy bookmark kit**32K/yr+3.4%1.2% conv. - **bookmark blanks**34K/yr-17.7%1.8% conv. - **bookmark craft**24K/yr-13.7%2.0% conv. - **blank bookmarks to decorate**24K/yr-28.8%6.1% conv. - **diy bookmark**16K/yr-2.7%1.3% conv. [**All search terms **](https://flapen.com/research/us/office-products/blank-bookmarks/search-terms)
## **Top blank bookmarks products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$4K4%$8K6%$12K8%$16K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tudomro 250 Pcs Metal Bookmarks Making Kit DIY Metal Bar Bookmark Kit DIY Craft Supplies with Charms Jump Rings Chains and Tools Jewelry Making for Custom Bookmark Crafts (Cute)**Tudomro**$20.22**4.8★14 rev](https://www.amazon.com/dp/B0GCZRMLHM) [2**Bizsyumi Bookmark Making Kit with 50 Bookmark Sleeves 50 Colorful Tassels 50 Blank Bookmark Cards 10 Practice Sheets for DIY Bookmarks Gift Labels Teacher Supplies Decor**Bizsyumi**$9.87**4.7★83 rev](https://www.amazon.com/dp/B0FFMTV7FZ) [3**60 Sets Kraft Paper Blank Bookmarks with Tassels Cardstock DIY Bookmark Making Kit DIY Projects Party Favor Gift Tag Bulk PVC Tags 60 Bookmarks 60 Clear Bookmark Sleeves 60 Tassels**WSICSE**$10.87**4.7★219 rev](https://www.amazon.com/dp/B0DHZWN4NQ) [4**WSICSE 326Pcs Pressed Flower Bookmark Making Kit Includes 125 Dried Flowers 100Pcs 12 Mils Bookmarks Laminating Pouches 100 Tassle and 1 Puncher DIY Bookmark Kit for Book Lovers(1.96 x 5.9)**WSICSE**$22.51**4.5★53 rev](https://www.amazon.com/dp/B0FK5CJP36) [5**DSYIL 100 Set Blank Bookmarks with Colorful Tassels White Cardstock Bookmarks Bulk Craft Paper Book Marks for DIY Projects and Gifts Tags 5.5 x 2 Inch**DSYIL**$9.89**4.6★306 rev](https://www.amazon.com/dp/B0C6GDXM1H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**kmfosaat 344 Pcs Pressed Flower Bookmark Making Kit 50 Laminating Pouches with 242 Dried Flowers 50 Tassels Tweezer and Punch Party DIY Crafts Bookmark for Book Lovers**kmfosaat**$29.34**14 rev4mo ago](https://www.amazon.com/dp/B0GH23LB92) [**102 pcs Blank Bookmarks with Colorful Tassels 350gsm Cardstock Bookmark Blanks for DIY Crafts Holiday Gift Tags Classroom Projects & Reading Rewards 5.5 x 2 inch Bookmark Kit (Ivory White)**KaloTidy**$9.73**107 rev5mo ago](https://www.amazon.com/dp/B0G6BBV6XZ) [**Tudomro 250 Pcs Metal Bookmarks Making Kit DIY Metal Bar Bookmark Kit DIY Craft Supplies with Charms Jump Rings Chains and Tools Jewelry Making for Custom Bookmark Crafts (Cute)**Tudomro**$20.22**14 rev6mo ago](https://www.amazon.com/dp/B0GCZRMLHM) [**120 Pcs Blank Bookmarks to Decorate with 100 Colorful Tassels Thick 350GSM Cardstock Bookmarks for DIY Crafts Holiday Reading Classroom Projects and Gift Tags 5.5x2 Inch Bulk Set**BeeCoAoo**$9.37**90 rev7mo ago](https://www.amazon.com/dp/B0FVXT8S8C) [**126PCS Bookmark Making Kit 60 PCS Unfinished Wood Bookmarks with 60 PCS Colorful Tassels 5 Templates Craft and 1 Rope for DIY Crafts Painting Fathers Day Gift Birthday Party**WSICSE**$10.06**52 rev9mo ago](https://www.amazon.com/dp/B0FVDCZT9Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tudomro 250 Pcs Metal Bookmarks Making Kit DIY Metal Bar Bookmark Kit DIY Craft Supplies with Charms Jump Rings Chains and Tools Jewelry Making for Custom Bookmark Crafts (Cute)**Tudomro**$20.22**4.8★**▲ 164%**](https://www.amazon.com/dp/B0GCZRMLHM) [**kmfosaat 344 Pcs Pressed Flower Bookmark Making Kit 50 Laminating Pouches with 242 Dried Flowers 50 Tassels Tweezer and Punch Party DIY Crafts Bookmark for Book Lovers**kmfosaat**$29.34**4.6★**▲ 124%**](https://www.amazon.com/dp/B0GH23LB92) [**102 pcs Blank Bookmarks with Colorful Tassels 350gsm Cardstock Bookmark Blanks for DIY Crafts Holiday Gift Tags Classroom Projects & Reading Rewards 5.5 x 2 inch Bookmark Kit (Ivory White)**KaloTidy**$9.73**4.7★**▲ 111%**](https://www.amazon.com/dp/B0G6BBV6XZ) [**126PCS Bookmark Making Kit 60 PCS Unfinished Wood Bookmarks with 60 PCS Colorful Tassels 5 Templates Craft and 1 Rope for DIY Crafts Painting Fathers Day Gift Birthday Party**WSICSE**$10.06**4.4★**▲ 52%**](https://www.amazon.com/dp/B0FVDCZT9Q) [**WSICSE 326Pcs Pressed Flower Bookmark Making Kit Includes 125 Dried Flowers 100Pcs 12 Mils Bookmarks Laminating Pouches 100 Tassle and 1 Puncher DIY Bookmark Kit for Book Lovers(1.96 x 5.9)**WSICSE**$22.51**4.5★**▲ 49%**](https://www.amazon.com/dp/B0FK5CJP36)
**~~View all trending →~~**
## **What buyers say about blank bookmarks**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Amazing quality”*
**Fun/Entertainment Experience**15%
*“Fun to make with kids”*
**Ease Of Use**11%
*“Easy to use”*
**Value For Money**8%
*“Good value for the money”*
**Design-Overall**5%
*“I also loved the designs”*
**Color**4%
*“Bright colors”*
**Size-Overall**4%
*“The bookmarks are accurate to tthe listed size”*
**Thickness**4%
*“The thickness was good”*
**Gifting Purpose**4%
*“Great for gifting”*
**Advertised Vs Actual Product**4%
*“As described”*
### **What buyers complain about **
**Quality-Overall**9%
*“Poor quality”*
**Ease Of Use**7%
*“Impossible to use”*
**Thickness**7%
*“They are a little on the thin side”*
**Adhesion/Stickiness**7%
*“Not attached”*
**Size-Overall**6%
*“not accurate size”*
**Color**6%
*“Not white”*
**Value For Money**5%
*“Waste of money”*
**Advertised Vs Actual Product**4%
*“Not a good description”*
**Functionality-Overall**4%
*“Nothing works”*
**Strength**3%
*“Very flimsy, break easily”*
### **Top return reasons **
**Size-Overall**32%
**Advertised Vs Actual Product**17%
**Value For Money**9%
**Material Quality**7%
**Quality-Overall**6%
**Thin**4%
**Adhesion/Stickiness**3%
**Defective Material/Parts**3%
**Functionality-Overall**3%
**Color**2%
## **Common questions**
- **Is blank bookmarks profitable to sell on Amazon United States?**
- The niche generates $198K/yr across 49 tracked products. 6 of 18 products launched in the last 360 days are still selling. 90-day search growth is -4.4%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the blank bookmarks niche?**
- 28 brands and 30 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 52% of demand.
- **What do buyers complain about in blank bookmarks?**
- Top complaints mined from reviews: Quality-Overall, Ease Of Use, Thickness. The return rate is 1.4%.
- **When does demand for blank bookmarks peak?**
- Demand peaks in May; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the blank bookmarks niche?**
- Listings span $5.76–$29.80; the average listing price is $15.56 (sweet spot $15–$100). The average incumbent carries 223 reviews — the moat a new listing must climb.
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