---
title: "at a glance 2024 monthly planner — $184K/yr Amazon United States Niche, Score 64/100 - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/at-a-glance-2024-monthly-planner"
last_updated: "2026-07-20T18:44:59.549Z"
locale: en
meta:
description: "at a glance 2024 monthly planner shows a fragmented shelf (top 5 take 13% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "at a glance 2024 monthly planner shows a fragmented shelf (top 5 take 13% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "at a glance 2024 monthly planner — $184K/yr Amazon United States Niche, Score 64/100 - Flapen"
---
# **at a glance 2024 monthly planner**
**Worth a look**
Shows a fragmented shelf (top 5 take 13% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 37Growth 70Conversion 50Competition 97Returns 86Price range 49Avg price 56Brand share 92Review moat 71Quality gap 19
**Competition**
**Incredible****13%**
top-5 click share — an open shelf
**Brand share**
**Great****43%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****1.5%**
return rate — above 6% kills the launch gate
**Review moat**
**Good****646.53**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+52.2%**
90-day search growth — must beat 0% to launch
**Avg price**
**Good****$12.74**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****4.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$5.44–$24.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$184K**
$184K/yr · 358K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, at a glance 2024 monthly planner is a $184K/yr Amazon United States market (358K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 64/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **15K–20K**
- avg 0–100/product
- **Revenue / yr**
- **$191K–$255K**
- units × avg price
- **Launch success**
- **39%**
- 35 of 90 new (360d)
- **Conversion rate**
- **4.0%**
- **Avg BSR**
- **#1,065**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **94%**
- **Out of stock**
- **20.0%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **176 days**
## **Competition**
Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.
**Brands**
**48 **▲rising
**Sellers**
**91**
**Top-5 brand share**
**43%**
Top 20: 81%
**Top-5 click share**
**13%**
Top 20: 35%
**Open market**
**53%**
- Youthamazing12% - Artfan12% - MaaIbok11% - GoiUnlt5% - Planrage4% - Pinchoco4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +52.2% search growth over the last 90 days.
25K15KHoliday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/us/office-products/at-a-glance-2024-monthly-planner/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$2K2%$4K3%$6K4%$7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 161 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**2027-2028 Monthly Planner/Calendar - Jan. 2027 - Dec. 2028 9 x 11 Calendar Planner 2027-2028 2 Year Monthly Planner 24 Monthly Tabs 2-Size Pocket**Youthamazing**$18.57**4.9★18 rev](https://www.amazon.com/dp/B0GRXB4JRG) [2**2027-2028 Monthly Planner - 2 Year Planner 2027-2028 JAN 2027 - DEC 2028 9 x 11 2 Year Calendar 27-28 Monthly Planner with Tabs Pocket Label Contacts - Black**Artfan**$10.83**4.8★266 rev](https://www.amazon.com/dp/B0FKT1HWLV) [3**2027-2029 Monthly Planner - 3 Year Calendar 2027-2028-2029 Monthly Planner Jan 2027 - Dec 2029 3 Year Planner 2027-2029 9 x 11 Planners 36 Month Calendar with Colourful Tabs + Back Pocket - Flowers**Planrage**$20.47**4.6★316 rev](https://www.amazon.com/dp/B0D8TBRHP6) [4**2027-2028 Monthly Planner/Calendar - Jan. 2027 - Dec. 2028 2 Year Monthly Planner 2027-2028 9 11 Calendar Planner 24 Months with Tabs Twin-Wire Binding Double-Side Pocket Holiday Note Pages**Youthamazing**$14.82**4.7★1,034 rev](https://www.amazon.com/dp/B0GTNFWX1C) [5**2027-2028 Monthly Planner/Calendar - January 2027 - December 2028 Monthly Calendar 2027-2028 9 x 11 2 Years Planner Spiral Bound Cardboard Cover Black**MaaIbok**$10.39**4.7★639 rev](https://www.amazon.com/dp/B0D4M96TXV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2027-2029 Monthly Planner/Calendar - 3 Year Monthly Planner 2027-2029 January 2027 - December 2029 6.3 x8.4 3 Year Calendar with Tabs Hardcover Inner Pocket**Vindora**$19.28**78 rev1mo ago](https://www.amazon.com/dp/B0H3YYH822) [**2027-2028 Monthly Planner/Calendar - Jan 2027 - Dec 2028 2 Year Planner 2027-2028 9 x 11 24 Monthly Planner 2027 Planner with Tabs Thick Paper Inner Pocket Spiral Binding Holidays Notes**Amoroud**$13.11**611 rev2mo ago](https://www.amazon.com/dp/B0GZJQWTPK) [**2027-2028 Monthly Planner - 2 Year Planner 2027-2028 Jan. 2027 - Dec 2028 9 x 11 2 Year Calendar 27-28 Monthly Planners with Tabs Back Pocket Twin-wire Binding - Floral**Feteulo**$16.20**81 rev2mo ago](https://www.amazon.com/dp/B0GXY6FGLK) [**2027-2028 Monthly Planner/Calendar - 2 Year Monthly Planner 2027-2028 Jan. 2027 - Dec. 2028 9 11 Calendar Planner 24 Months with Tabs Twin-Wire Binding Double-Side Pocket Holiday Note Pages**WowYoga**$17.39**207 rev2mo ago](https://www.amazon.com/dp/B0GX3ZVY68) [**Monthly Planner 2027-2029 36 Months Calendar Planner 2027-2029 from Jan 2027 Dec 2029 8.5 x 11 with Ruled Spread Flexible Cover Spiral Wirebound Pocket Coated Tabs Notes Habit Tracker**GoiUnlt**$17.58**240 rev3mo ago](https://www.amazon.com/dp/B0GWM2LN1J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2027-2028 Monthly Planner/Calendar - Jan 2027 - Dec 2028 2 Year Planner 2027-2028 9 x 11 24 Monthly Planner 2027 Planner with Tabs Thick Paper Inner Pocket Spiral Binding Holidays Notes**Amoroud**$13.11**4.7★**▲ 125%**](https://www.amazon.com/dp/B0GZJQWTPK) [**2027-2029 Monthly Planner/Calendar - January 2027 - December 2029 9 x 11 3 Year Monthly Planner 2027-2029 36-Month Calendar with Tabs Inner Pocket Twin-wire Binding Enterprise**Tersus**$21.34**4.6★**▲ 123%**](https://www.amazon.com/dp/B0GTNTS92Q) [**2027-2028 Monthly Planner 2 Year Monthly Planner/Calendar 2027-2028 Jan 2027 Dec 2028 9 x 11 Tabs Double-Side Pocket Holidays Thick Paper - Blue**Chambom**$13.72**0.0★**▲ 123%**](https://www.amazon.com/dp/B0GHY4FFRM) [**2027-2028 Monthly Planner Jan 2027-Dec 2028 8.6 x 11 Large Monthly Calendar Organizer 24 Month Schedule Planner for Goals Events Reminders Hard PVC Cover Spiral Academic Planner for School Home Office**TREES**$8.42**4.7★**▲ 123%**](https://www.amazon.com/dp/B0FF26VQF9) [**2027-2028 Monthly Planner - 2 Year Planner 2027-2028 Jan. 2027 - Dec 2028 9 x 11 2 Year Calendar 27-28 Monthly Planners with Tabs Back Pocket Twin-wire Binding - Floral**Feteulo**$16.20**4.6★**▲ 123%**](https://www.amazon.com/dp/B0GXY6FGLK)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Document Organizing/Classification**23%
*“Very well organized”*
**Quality-Overall**10%
*“The overall quality is solid”*
**Size-Overall**10%
*“Like the size”*
**Advertised Vs Actual Product**9%
*“Exactly as pictured”*
**Value For Money**7%
*“Good buy for my money”*
**Design-Overall**6%
*“Beautiful design”*
**Ease Of Use**6%
*“Easy to read”*
**Writing Experience**5%
*“Good writing areas”*
**Paper Quality**3%
*“Cute, thick paper, simple”*
**Durability**3%
*“durable so it will definitely last”*
### **What buyers complain about **
**Size-Overall**17%
*“just larger”*
**Thickness**8%
*“Not as thick”*
**Paper Quality**7%
*“However paper pages are thin as well as”*
**Advertised Vs Actual Product**6%
*“it is deceiving”*
**Quality-Overall**5%
*“Bad Quality”*
**Print Quality**4%
*“Disappointed in the printing mishap”*
**Value For Money**3%
*“Its not worth the price”*
**Durability**3%
*“durability comes down to how you use it”*
**Document Organizing/Classification**3%
*“If you need a daily planner/calendar to keep yourself organized this is not the one for you”*
**Ease Of Use**3%
*“it wouldnt open”*
### **Top return reasons **
**Size-Overall**54%
**Advertised Vs Actual Product**15%
**Value For Money**4%
**Functionality-Overall**3%
**Quality-Overall**3%
**Paper Quality**3%
**Design-Overall**2%
**Thin**1%
**Weight Heavy**1%
**Strength**1%
## **Common questions**
- **Is at a glance 2024 monthly planner profitable to sell on Amazon United States?**
- The niche generates $184K/yr across 161 tracked products. 35 of 90 products launched in the last 360 days are still selling. 90-day search growth is +52.2%. Flapen's verdict: Worth a look (64/100).
- **How competitive is the at a glance 2024 monthly planner niche?**
- 48 brands and 91 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 43% of demand.
- **What do buyers complain about in at a glance 2024 monthly planner?**
- Top complaints mined from reviews: Size-Overall, Thickness, Paper Quality. The return rate is 1.5%.
- **When does demand for at a glance 2024 monthly planner peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the at a glance 2024 monthly planner niche?**
- Listings span $5.44–$24.18; the average listing price is $12.74 (sweet spot $15–$100). The average incumbent carries 647 reviews — the moat a new listing must climb.
## **Related niches in Office Products**
- 64 [**teacher planner 2026-2027 academic year**](https://flapen.com/research/us/office-products/teacher-planner-2026-2027-academic-year)$47K/yr+480.5%**Worth a look**- 63 [**monthly calendar**](https://flapen.com/research/us/office-products/monthly-calendar)$368K/yr+33.8%**Worth a look**- 63 [**desk calendar july 2026-2027**](https://flapen.com/research/us/office-products/desk-calendar-july-2026-2027)$111K/yr+846.8%**Worth a look**- 66 [**stuff for moms**](https://flapen.com/research/us/office-products/stuff-for-moms)$38K/yr+676.3%**Worth a look**- 66 [**flip calendar rod for classroom board**](https://flapen.com/research/us/office-products/flip-calendar-rod-for-classroom-board)$38K/yr+117.8%**Worth a look**- 62 [**journal for women**](https://flapen.com/research/us/office-products/journal-for-women)$2.7M/yr-23.2%**Worth a look**[**All Office Products niches **](https://flapen.com/research/us/office-products)