---
title: "Search terms — appointment book 2026-2027 - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/appointment-book-2026-2027/search-terms"
last_updated: "2026-08-09T08:12:19.690Z"
locale: en
meta:
  description: "Niche score 44/100 · $101K/yr market · 257K searches/yr · $12.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 44/100 · $101K/yr market · 257K searches/yr · $12.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — appointment book 2026-2027 - Flapen"
---

# **appointment book 2026-2027**

**Skip it**

Soft demand (-48.1% this quarter) — this niche doesn't clear our bar today.

Market size 25Growth 1Conversion 38Competition 64Returns 82Price range 59Avg price 58Brand share 75Review moat 66Quality gap 21

**Returns**

**Great****1.7%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****60%**

top-5 brand share — no brand owns this niche

**Review moat**

**Good****858.95**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$4.75–$29.73**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$12.97**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****3.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$101K**

$101K/yr · 257K searches

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-48.1%**

90-day search growth — must beat 0% to launch

## Search terms