---
title: "Adhd Planner — $166K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/adhd-planner"
last_updated: "2026-08-08T01:44:45.790Z"
locale: en
meta:
description: "Niche score 48/100 · $166K/yr market · 885K searches/yr · $17.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $166K/yr market · 885K searches/yr · $17.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Adhd Planner — $166K/yr Amazon US Niche (2026) - Flapen"
---
# **adhd planner**
**Skip it**
Soft demand (-26.1% this quarter) — this niche doesn't clear our bar today.
Market size 34Growth 12Conversion 13Competition 59Returns 76Price range 77Avg price 81Brand share 71Review moat 48Quality gap 53
**Avg price**
**Great****$17.50**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$4.30–$51.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,697.63**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$166K**
$166K/yr · 885K searches
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-26.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, adhd planner is a $166K/yr Amazon United States market (885K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 48/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **adhd planner market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$219K–$263K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#1,156**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**25**
**Top-5 brand share**
**62%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 94%
**Open market**
**33%**
- Templatables33% - meDolove10% - Freedom Mastery7% - The Anti-Boring Project7% - Timely Planner6% - ZICOTO5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -26.1% search growth over the last 90 days.
45K35KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/office-products/adhd-planner/trend)
## **Top adhd planner search terms**
- **adhd planner**476K/yr-24.2%0.9% conv. - **adhd planner for adults women**133K/yr-39.9%1.0% conv. - **adhd planner for adults**46K/yr-19.5%0.9% conv. - **neurodivergent planner**19K/yr-0.6%0.3% conv. - **the ultimate adhd planner**21K/yr-47.6%0.7% conv. - **adhd notebook**18K/yr+7.3%0.3% conv. - **adhd journal**22K/yr-3.4%0.2% conv. - **adhd daily planner**23K/yr-22.8%1.2% conv. - **adhd calendar**17K/yr-14.9%0.3% conv. - **adhd executive functioning planner**15K/yr-36.7%1.0% conv. [**All search terms **](https://flapen.com/research/us/office-products/adhd-planner/search-terms)
## **Top adhd planner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$17K20%$33K30%$50K40%$66K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ADHD Daily Planner for Neurodivergent Adults - Productivity Daily Planner & Task Management to Stay Organized and Focused (Rainbow)**Templatables**$14.71**4.3★791 rev](https://www.amazon.com/dp/B0CG78SLJL) [2**ADHD Daily Planner Notepad for Neurodivergent Adults - Productivity Daily Planner Desk Pad & Task Management to Stay Organized and Focused Note Pad (Rainbow A4 Portrait)**Templatables**$14.13**4.6★217 rev](https://www.amazon.com/dp/B0D4ZH3PWT) [3**Time Blocking and ADHD Planner by Refine Days. 180 Undated Pages To Do List Hourly Schedule Daily and Monthly Agenda. Time Management & Productivity Notebook. A5 (Green)**Timely Planner**$26.06**4.4★140 rev](https://www.amazon.com/dp/B0D6WLSS7Q) [4**The Anti-Planner: How to Get Stuff Done When You Dont Feel Like It - 165+ ADHD Tools for Productivity & Cleaning Adult Activity Book & Planner Alternative Gifts for Neurodivergent Adults & Women**The Anti-Boring Project**$49.52**4.4★233 rev](https://www.amazon.com/dp/B0D2S5HWRS) [5**ADHD Daily Planner - Productivity & Undated Task Management Organizer for Neurodivergent Adults Focused Planner for Men & Women - B5 Colorful Flowers**meDolove**$7.96**4.4★333 rev](https://www.amazon.com/dp/B0DPPD3MMB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ADHD Planner for Adults Undated Daily Executive Function Planner with Energy Task Management & Focus Tools GRANROUTO B5 Hardcover Productivity Journal Time Blindness & Neurodivergent Organizer**Granrouto**$29.16**9 rev4mo ago](https://www.amazon.com/dp/B0GPNPNZR3) [**Lamare ADHD Planner for Adults Women The Ultimate Daily Productivity Planner**Lamare**$17.63**14 rev4mo ago](https://www.amazon.com/dp/B0GN99X54K) [**The Advanced Productivity Planner Undated Daily Weekly & Monthly Planning System with Time Blocking Goal Setting & Habit Tracking. Toolkit to Maximize Focus and Take Control of Your Time | A5**Refine Days**$22.29**32 rev6mo ago](https://www.amazon.com/dp/B0GF9X18NY) [**Beautiful Weekly Planner - The Perfect Undated To Do List Notepad with 52 Sheets - Aesthetic Calendar Pad & Office Desk Supplies For Women to Effectively Organize Your Work or Home Tasks**ZICOTO**$4.30**136 rev8mo ago](https://www.amazon.com/dp/B0FVXHFWQ1) [**ADHD Planner for Focus & Productivity: Task Management Hub with Color-Coded Sections for Calls Emails To-Dos Appointments & More. Reduce Overwhelm. A5 Durable Cover 100gsm Paper Spiral Bound**snootion**$9.90**61 rev11mo ago](https://www.amazon.com/dp/B0FH2DW4Z8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ADHD Cleaning Planner Durable Laminated Cover ADHD Cleaning Planner for Adults Cleaning Schedule Planner Daily & Weekly To-Do List Routine System**Generic**$12.26**4.7★**▲ 341%**](https://www.amazon.com/dp/B0GM7CFS7N) [**ADHD Planner for Adults Undated Daily Executive Function Planner with Energy Task Management & Focus Tools GRANROUTO B5 Hardcover Productivity Journal Time Blindness & Neurodivergent Organizer**Granrouto**$29.16**4.5★**▲ 340%**](https://www.amazon.com/dp/B0GPNPNZR3) [**Lamare ADHD Planner for Adults Women The Ultimate Daily Productivity Planner**Lamare**$17.63**4.4★**▲ 339%**](https://www.amazon.com/dp/B0GN99X54K) [**The Advanced Productivity Planner Undated Daily Weekly & Monthly Planning System with Time Blocking Goal Setting & Habit Tracking. Toolkit to Maximize Focus and Take Control of Your Time | A5**Refine Days**$22.29**4.4★**▲ 305%**](https://www.amazon.com/dp/B0GF9X18NY) [**ADHD Daily Planner - Productivity & Undated Task Management Organizer for Neurodivergent Adults Focused Planner for Men & Women - B5 Colorful Flowers**meDolove**$7.96**4.4★**▲ 238%**](https://www.amazon.com/dp/B0DPPD3MMB)
**~~View all trending →~~**
## **What buyers say about adhd planner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Document Organizing/Classification**26%
*“Good organizer”*
**Ease Of Use**10%
*“easy to write on”*
**Ease Of Cleaning**9%
*“offered great cleaning tips”*
**Design-Overall**8%
*“Love the design”*
**Quality-Overall**7%
*“Well made and affordable”*
**Value For Money**6%
*“Good deal”*
**Paper Quality**6%
*“Nice paper”*
**Color**4%
*“The colors are bright”*
**Size-Overall**2%
*“It fits perfectly in any bag”*
**Advertised Vs Actual Product**2%
*“Just as advertised”*
### **What buyers complain about **
**Document Organizing/Classification**9%
*“Ironically unorganized”*
**Value For Money**7%
*“A little overpriced”*
**Paper Quality**7%
*“has thinner paper”*
**Size-Overall**6%
*“which was my mistake for not reading the dimensions”*
**Ease Of Use**6%
*“Cant actually use this”*
**Quality-Overall**5%
*“The quality is mediocre”*
**Writing Experience**5%
*“just don't really know what to write”*
**Durability**3%
*“I do wish it was more durable”*
**Print Quality**3%
*“It has about one each page with little duplicates”*
**Recycle/Reuse**3%
*“The pages arent reusable”*
### **Top return reasons **
**Advertised Vs Actual Product**23%
**Size-Overall**20%
**Design-Overall**7%
**Functionality-Overall**6%
**Paper Quality**5%
**Value For Money**5%
**Document Organizing/Classification**4%
**Quality-Overall**4%
**Print Quality**2%
**Ease Of Use**2%
## **Common questions**
- **Is adhd planner profitable to sell on Amazon United States?**
- The niche generates $166K/yr across 24 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -26.1%. Flapen's verdict: Skip it (48/100).
- **How competitive is the adhd planner niche?**
- 19 brands and 25 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in adhd planner?**
- Top complaints mined from reviews: Document Organizing/Classification, Value For Money, Paper Quality. The return rate is 1.9%.
- **When does demand for adhd planner peak?**
- Demand peaks in Jan–Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the adhd planner niche?**
- Listings span $4.30–$51.12; the average listing price is $17.50 (sweet spot $15–$100). The average incumbent carries 1,698 reviews — the moat a new listing must climb.
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