---
title: "Search terms — address book - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/address-book/search-terms"
last_updated: "2026-07-21T07:04:05.803Z"
locale: en
meta:
  description: "address book shows low returns (1.5%), but soft demand (-23.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "address book shows low returns (1.5%), but soft demand (-23.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — address book - Flapen"
---

# **address book**

**Worth a look**

Shows low returns (1.5%), but soft demand (-23.2% this quarter) keeps it on the watch list.

Market size 74Growth 13Conversion 50Competition 76Returns 86Price range 44Avg price 42Brand share 74Review moat 45Quality gap 21

**Returns**

**Great****1.5%**

return rate — above 6% kills the launch gate

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Market size**

**Good****$822K**

$822K/yr · 1.9M searches

**Brand share**

**Good****61%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Good****4.0%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****1,959.25**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****$4.94–$22.93**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$11.01**

avg listing price — sweet spot $15–$100

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-23.2%**

90-day search growth — must beat 0% to launch