---
title: "address book — $822K/yr Amazon United States Niche, Score 54/100 - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/address-book"
last_updated: "2026-07-20T17:11:04.932Z"
locale: en
meta:
description: "address book shows low returns (1.5%), but soft demand (-23.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "address book shows low returns (1.5%), but soft demand (-23.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "address book — $822K/yr Amazon United States Niche, Score 54/100 - Flapen"
---
# **address book**
**Worth a look**
Shows low returns (1.5%), but soft demand (-23.2% this quarter) keeps it on the watch list.
Market size 74Growth 13Conversion 50Competition 76Returns 86Price range 44Avg price 42Brand share 74Review moat 45Quality gap 21
**Returns**
**Great****1.5%**
return rate — above 6% kills the launch gate
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Market size**
**Good****$822K**
$822K/yr · 1.9M searches
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****4.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,959.25**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$4.94–$22.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$11.01**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-23.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, address book is a $822K/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **60K–80K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$661K–$881K**
- units × avg price
- **Launch success**
- **—**
- 1 of 3 new (360d)
- **Conversion rate**
- **4.0%**
- **Avg BSR**
- **#945**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **190 days**
## **Competition**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**25 **▲rising
**Sellers**
**101**
**Top-5 brand share**
**61%**
Top 20: 97%
**Top-5 click share**
**39%**
Top 20: 77%
**Open market**
**32%**
- Blugool20% - Taja13% - ZXHQ10% - Heveboik10% - PETER PAUPER PRESS8% - Iconikal7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -23.2% search growth over the last 90 days.
100K60KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/us/office-products/address-book/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$25K6%$49K9%$74K12%$99K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 48 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Address Book with Alphabetical Tabs Hardcover Password Book Address Organizer Keep Track of Phone Numbers Special Days Birthdays Anniversaries and Notes (5.3 x 7.7 Purple)**Blugool**$8.07**4.7★3,850 rev](https://www.amazon.com/dp/B0BCG1FCZ3) [2**ZXHQ Address Book with Colorful Alphabetical Tabs (8.4 x 5.8) - Address Books for Seniors Hardcover Telephone and Contact Organizer with Space for Important Website Passwords - Seagreen**ZXHQ**$14.08**4.8★1,440 rev](https://www.amazon.com/dp/B0DKN6ZZVN) [3**Address Book with Alphabetical Tabs - Small Address Book Spiral with Address Contacts Special Date Phone Birthday & Internet Login Password for Home and Office 4.3 x 6.2 Rose Leaf**Heveboik**$7.56**4.6★1,242 rev](https://www.amazon.com/dp/B0C34CX4JQ) [4**Iconikal Address Telephone Book 8x5-Inch Black Spiral-Bound 384 Contacts Organizer for Organizing Names Addresses Email Cell Phone Numbers**Iconikal**$5.95**4.6★9,973 rev](https://www.amazon.com/dp/B07Z9KS94Z) [5**Taja Address Book with Alphabetical Tabs Hardcover Address Book Large Print for Record Contacts Small Address Book to Store All Your Important Informations in One Place - Aquamarine**Taja**$6.80**4.7★2,363 rev](https://www.amazon.com/dp/B0BYJSRPCL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Address Book with Alphabetical Tabs A5 Hardcover Telephone & Address Book for Home Office & Personal Use Contact Organizer with Phone Email Important Dates Anniversary & Notes - Black**TREES**$13.02**5 rev2mo ago](https://www.amazon.com/dp/B0GS55NYQP) [**Address Book with Alphabetical Tabs (8.4 x 5.7) Large Print Contact Organizer for Passwords Telephone Numbers Software Licenses & Important Information Tree Cover**HwxBen**$15.24**61 rev6mo ago](https://www.amazon.com/dp/B0G7GLHY32) [**MOSA BEAR Password Keeper Book with Alphabetical Tabs4.3x5.7 Small Password Books for Seniors Password Notebook for Internet Website Address Log in DetailDark Blue**MOSA BEAR**$4.94**1,197 rev10mo ago](https://www.amazon.com/dp/B0FQV1NPZT) [**hi!SCI Address Book with Colorful Alphabetical Tabs (4.7 X 6.2) Telephone Address Contact Book for Seniors Address Book with Space for Website Address and Internet Passwords (Black)**hi!SCI**$7.95**180 rev1y ago](https://www.amazon.com/dp/B0FDQQK3LM) [**Ceiba Tree Address Book with Alphabetical Tabs Password Record Book Address Organizer Notebook Journal Christmas Happy Holidays Gifts**ceiba tree**$10.49**71 rev1y ago](https://www.amazon.com/dp/B0FD3FNV1C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Molekaus Address Book with Alphabetical Tabs Hardcover 5x7.6 Dark Blue**molekaus**$8.88**4.7★**▲ 475%**](https://www.amazon.com/dp/B0CCQT23GP) [**Address Book with Alphabetical Tabs A5 Hardcover Telephone & Address Book for Home Office & Personal Use Contact Organizer with Phone Email Important Dates Anniversary & Notes - Black**TREES**$13.02**5.0★**▲ 444%**](https://www.amazon.com/dp/B0GS55NYQP) [**Address Book with Alphabetical Tabs (8.4 x 5.7) Large Print Contact Organizer for Passwords Telephone Numbers Software Licenses & Important Information Tree Cover**HwxBen**$15.24**4.9★**▲ 310%**](https://www.amazon.com/dp/B0G7GLHY32) [**AppleTofu Magnetic Address Book - Tiny Pocket Phone Number Book - Wallet Size 21 Pages 9 Lines - Keep Contact Info Handy All Time Set of 2**AppleTofu**$11.87**4.5★**▲ 129%**](https://www.amazon.com/dp/B08BX37NYC) [**ZXHQ Address Book with Colorful Alphabetical Tabs (8.4 x 5.8) - Address Books for Seniors Hardcover Telephone and Contact Organizer with Space for Important Website Passwords - Blue**ZXHQ**$15.78**4.8★**▲ 127%**](https://www.amazon.com/dp/B0DKN8T83B)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Good quality and very sturdy cover”*
**Size-Overall**16%
*“Fit well”*
**Advertised Vs Actual Product**14%
*“As described”*
**Value For Money**7%
*“Worth the money”*
**Ease Of Use**7%
*“Easy to use”*
**Document Organizing/Classification**4%
*“Keeps me organized”*
**Color**3%
*“It has a nice blue cover”*
**Design-Overall**3%
*“Beautifully constructed”*
**Paper Quality**3%
*“This is a well-made paper address book”*
**Print Quality**2%
*“the print is clear”*
### **What buyers complain about **
**Size-Overall**38%
*“Its a small book”*
**Value For Money**8%
*“Not even for this price”*
**Quality-Overall**4%
*“the alphabet tabs could be better in quality”*
**Paper Quality**4%
*“its actually the size of a half a sheet of paper”*
**Color**4%
*“I didnt get the color I ordered”*
**Advertised Vs Actual Product**4%
*“False advertising”*
**Strength**2%
*“Kind of flimsy”*
**Thickness**2%
*“And it is not very thick”*
**Functionality-Overall**1%
*“Didn't work for me”*
**Smell**1%
*“Also, there is a harsh chemical smell to it”*
### **Top return reasons **
**Size-Overall**70%
**Advertised Vs Actual Product**7%
**Value For Money**2%
**Print Quality**2%
**Paper Quality**2%
**Quality-Overall**2%
**Color**2%
**Cover Quality**2%
**Weight Heavy**2%
**Binding Quality**1%
## **Common questions**
- **Is address book profitable to sell on Amazon United States?**
- The niche generates $822K/yr across 48 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -23.2%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the address book niche?**
- 25 brands and 101 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in address book?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 1.5%.
- **When does demand for address book peak?**
- Demand peaks in Jan–Dec; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the address book niche?**
- Listings span $4.94–$22.93; the average listing price is $11.01 (sweet spot $15–$100). The average incumbent carries 1,959 reviews — the moat a new listing must climb.
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