---
title: "Search terms — a6 planner - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/a6-planner/search-terms"
last_updated: "2026-07-21T07:43:14.418Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — a6 planner doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — a6 planner doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — a6 planner - Flapen"
---

# **a6 planner**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 96Growth 2Conversion 19Competition 72Returns 46Price range 88Avg price 95Brand share 0Review moat 89Quality gap 23

**Market size**

**Incredible****$2.7M**

$2.7M/yr · 5.4M searches

**Avg price**

**Incredible****$32.88**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****221.58**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****$9.05–$77.50**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Okay****3.5%**

return rate — above 6% kills the launch gate

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.5%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-46.7%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand