---
title: "Trend — a5 planner inserts - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/a5-planner-inserts/trend"
last_updated: "2026-07-21T06:35:33.846Z"
locale: en
meta:
  description: "a5 planner inserts shows no brand lock-in (top 5 brands take 36% of clicks), but soft demand (-33.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "a5 planner inserts shows no brand lock-in (top 5 brands take 36% of clicks), but soft demand (-33.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — a5 planner inserts - Flapen"
---

# **a5 planner inserts**

**Worth a look**

Shows no brand lock-in (top 5 brands take 36% of clicks), but soft demand (-33.1% this quarter) keeps it on the watch list.

Market size 51Growth 8Conversion 27Competition 92Returns 53Price range 64Avg price 38Brand share 96Review moat 62Quality gap 24

**Brand share**

**Incredible****36%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****23%**

top-5 click share — an open shelf

**Price range**

**Good****$5.38–$31.99**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,037.55**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Good****2.9%**

return rate — above 6% kills the launch gate

**Market size**

**Good****$307K**

$307K/yr · 1.3M searches

**Avg price**

**Okay****$10.61**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****2.2%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-33.1%**

90-day search growth — must beat 0% to launch