---
title: "a5 planner inserts — $307K/yr Amazon United States Niche, Score 51/100 - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/a5-planner-inserts"
last_updated: "2026-07-20T15:01:56.082Z"
locale: en
meta:
description: "a5 planner inserts shows no brand lock-in (top 5 brands take 36% of clicks), but soft demand (-33.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "a5 planner inserts shows no brand lock-in (top 5 brands take 36% of clicks), but soft demand (-33.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "a5 planner inserts — $307K/yr Amazon United States Niche, Score 51/100 - Flapen"
---
# **a5 planner inserts**
**Worth a look**
Shows no brand lock-in (top 5 brands take 36% of clicks), but soft demand (-33.1% this quarter) keeps it on the watch list.
Market size 51Growth 8Conversion 27Competition 92Returns 53Price range 64Avg price 38Brand share 96Review moat 62Quality gap 24
**Brand share**
**Incredible****36%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****23%**
top-5 click share — an open shelf
**Price range**
**Good****$5.38–$31.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,037.55**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.9%**
return rate — above 6% kills the launch gate
**Market size**
**Good****$307K**
$307K/yr · 1.3M searches
**Avg price**
**Okay****$10.61**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-33.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, a5 planner inserts is a $307K/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 36% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **30K–40K**
- avg 250–500/product
- **Revenue / yr**
- **$318K–$424K**
- units × avg price
- **Launch success**
- **34%**
- 12 of 35 new (360d)
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#236**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **14.0%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **161 days**
## **Competition**
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
**Brands**
**48 **▲rising
**Sellers**
**53**
**Top-5 brand share**
**36%**
Top 20: 82%
**Top-5 click share**
**23%**
Top 20: 55%
**Open market**
**60%**
- Yaridar11% - newestor7% - Harphia7% - Forvencer5% - salbsever5% - OMEYA5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -33.1% search growth over the last 90 days.
100K60KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/us/office-products/a5-planner-inserts/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$6K4%$12K6%$18K8%$25K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 94 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Premium Clear Binder Zipper Folders - 12PCS A5 Size 6 Holes Binder Inserts Document Filing Bags for 6-Ring Notebook Loose Leaf Bags**salbsever**$8.40**4.6★158 rev](https://www.amazon.com/dp/B0DBLGY8W7) [2**Weekly Planner Refills for A5 Binders - 53 Sheets/106 Pages Undated Colorful Weekly Planner 6-Hole Punched 100 gsm White Paper Lasts 1 Year Undated 5.8 x 8.3**Yaridar**$8.85**4.5★560 rev](https://www.amazon.com/dp/B0D7J4ZFNY) [3**Forvencer 2026 Monthly Planner Refills Apr 2026 - Dec 2027 6-Hole Punched Planner Inserts with Colorful Monthly Tabs Calendar Organizers for A5 6-Ring Binders 5-3/4 x 8-1/4**Forvencer**$7.32**4.8★315 rev](https://www.amazon.com/dp/B0GBW8NK8G) [4**A5 Refill Paper Planner Inserts for A5 Binder Budget Planner Journals Notebook 6 Ring Loose Leaf Lined Paper with Binder Dividers 240 Pages (White)**Billtigif**$9.51**4.7★1,837 rev](https://www.amazon.com/dp/B0BN8SZNLH) [5**Harphia A5 6 Holes Binder Refill Value Set 90sheets monthly plan loose leaf paper with stickers and dividers planner insert with binder pockets for A5 binder 6 holes refillable notebook 005da5month**Harphia**$8.90**4.6★585 rev](https://www.amazon.com/dp/B0CC54QYJC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2026-2029 Monthly Planner Refills: 36 Months A5 Planner Inserts for 6-Ring Binder Runs from July 2026 to June 2029 6-Hole Punched Calendar Inserts 2026-2029 with Tabs 5-3/4 x 8-1/4**OMEYA**$9.36**78 rev2mo ago](https://www.amazon.com/dp/B0GD1B74HC) [**2026-2027 Weekly & Monthly Planner Refills: A5 18 Months Planner Inserts for 6-Ring Binders July 2026 -Dec 2027 100gsm Thick Paper 6-Hole Punched Inserts with Colorful Monthly Tabs 5-3/4 x 8-1/4**OMEYA**$7.85**78 rev2mo ago](https://www.amazon.com/dp/B0GXKDCXNG) [**Papvine A5 Planner Inserts 2026-2027 - Weekly & Monthly Planner Refills for 6-Ring Binders Jul 2026 - Jun 2027 100gsm Thick Paper 6-Hole Punched Calendar Inserts with Colorful Tabs 5.5 x 8.3**PAPVINE**$6.74**12 rev2mo ago](https://www.amazon.com/dp/B0GXB65GM7) [**A5 Daily Planner Inserts Self Care Planner Refill Pages for A5 6-Ring Binder 6-Hole Punched Undated Inserts with Goal Gratitude Mood Water & Brain Dump 100 Sheets 5.8 x 8.3**Fynora**$9.95**13 rev3mo ago](https://www.amazon.com/dp/B0GWGWZ6M2) [**Kraft File Folder + Zipper Pouch & Card Sleeve Travel Accessories Kit for A5 Size Travelers Notebook 5.5x8.25**newestor**$9.50**707 rev3mo ago](https://www.amazon.com/dp/B0GVDXMV28)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Beautiful 2026-2027 Daily Planner A5 Inserts for 6 Ring Binders - Durable Paper Refill Set 5.5 x 8.3 - Refills for Notebook Incl. Tabs & Monthly Calendar Spreads - From July 2026 - December 2027**ZICOTO**$5.95**4.6★**▲ 421%**](https://www.amazon.com/dp/B0GS5VXXQ9) [**To Do List Inserts for A5 Binder - 6 Hole Punched Daily Planner Refills Paper 100 Sheets/200 Pages Planner Inserts 100 Gsm White Paper 5.8 x 8.3**Yaridar**$7.85**4.4★**▲ 408%**](https://www.amazon.com/dp/B0GQJCNKPF) [**newestor 2026-2027 Monthly Planner Refills for A5 6-Ring Binder Two Pages Per Month Jun 2026 to Dec 2027 A5 Size 6-Hole Punched**newestor**$9.74**4.6★**▲ 404%**](https://www.amazon.com/dp/B0GCK7VBWB) [**2026-2027 Weekly & Monthly Planner Refills: A5 18 Months Planner Inserts for 6-Ring Binders July 2026 -Dec 2027 100gsm Thick Paper 6-Hole Punched Inserts with Colorful Monthly Tabs 5-3/4 x 8-1/4**OMEYA**$7.85**4.7★**▲ 403%**](https://www.amazon.com/dp/B0GXKDCXNG) [**Travelers Notebook Accessories Kit - Kraft File Folders PVC Zipper Pouches Pen Holders Binder Clips Elastic Bands for Travel Journal Organizer(2 Pack A5 Size)**DILVREWA**$15.89**4.7★**▲ 400%**](https://www.amazon.com/dp/B0GTT88M8T)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Document Organizing/Classification**15%
*“great organizer”*
**Paper Quality**12%
*“The paper is sturdy”*
**Quality-Overall**11%
*“Beautifully made”*
**Size-Overall**11%
*“True to size”*
**Advertised Vs Actual Product**8%
*“As Described”*
**Value For Money**6%
*“Good Value”*
**Ease Of Use**5%
*“Ease of Use”*
**Design-Overall**4%
*“Design is good”*
**Durability**3%
*“The material feels durable”*
**Writing Experience**2%
*“enjoyable to write on”*
### **What buyers complain about **
**Paper Quality**13%
*“I wish the paper was a little thicker”*
**Size-Overall**10%
*“Sizing is off”*
**Thickness**6%
*“was ok could be thicker”*
**Advertised Vs Actual Product**4%
*“The description is misleading”*
**Quality-Overall**3%
*“Need better quality control”*
**Value For Money**3%
*“Not much there for the price”*
**Compatibility-Overall**3%
*“Did not fit either of the A5 binders I tried it in”*
**Durability**3%
*“it broke apart”*
**Strength**2%
*“Flimsy”*
**Print Quality**2%
*“These are not well printed”*
### **Top return reasons **
**Size-Overall**63%
**Advertised Vs Actual Product**8%
**Paper Quality**7%
**Value For Money**4%
**Compatibility-Overall**3%
**Functionality-Overall**2%
**Quality-Overall**1%
**Color**1%
**Material Quality**1%
**Paper Compatibility**1%
## **Common questions**
- **Is a5 planner inserts profitable to sell on Amazon United States?**
- The niche generates $307K/yr across 94 tracked products. 12 of 35 products launched in the last 360 days are still selling. 90-day search growth is -33.1%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the a5 planner inserts niche?**
- 48 brands and 53 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 36% of demand.
- **What do buyers complain about in a5 planner inserts?**
- Top complaints mined from reviews: Paper Quality, Size-Overall, Thickness. The return rate is 2.9%.
- **When does demand for a5 planner inserts peak?**
- Demand peaks in Jan–Dec; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the a5 planner inserts niche?**
- Listings span $5.38–$31.99; the average listing price is $10.61 (sweet spot $15–$100). The average incumbent carries 1,038 reviews — the moat a new listing must climb.
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