---
title: "5 Year Planner — $142K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/5-year-planner"
last_updated: "2026-08-07T11:28:34.832Z"
locale: en
meta:
description: "Niche score 55/100 · $142K/yr market · 247K searches/yr · $16.28 avg price. Strong incumbent ratings (4.8★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $142K/yr market · 247K searches/yr · $16.28 avg price. Strong incumbent ratings (4.8★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "5 Year Planner — $142K/yr Amazon US Niche (2026) - Flapen"
---
# **5 year planner**
**Worth a look**
Shows a fragmented shelf (top 5 take 23% of clicks), but strong incumbent ratings (4.8★) keeps it on the watch list.
Market size 31Growth 27Conversion 44Competition 92Returns 77Price range 52Avg price 78Brand share 89Review moat 73Quality gap 16
**Competition**
**Great****23%**
top-5 click share — an open shelf
**Brand share**
**Great****46%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$16.28**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****575.69**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$6.69–$24.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$142K**
$142K/yr · 247K searches
**Growth**
**Okay****+1.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, 5 year planner is a $142K/yr Amazon United States market (247K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Jan. Verdict: Worth a look — 55/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **5 year planner market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$130K–$163K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#1,789**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **83%**
- **Out of stock**
- **12.8%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
**Brands**
**24 **▲rising
**Sellers**
**46**
**Top-5 brand share**
**46%**
Top 20: 94%
**Top-5 click share**
**23%**
Top 20: 55%
**Open market**
**49%**
- MaaIbok14% - Artfan11% - GoiUnlt9% - Ritadeshop6% - Vindora6% - Youthamazing5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.8% search growth over the last 90 days.
8K6KHoliday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/office-products/5-year-planner/trend)
## **Top 5 year planner search terms**
- **5 year planner**53K/yr+2.9%2.5% conv. - **5 year planner 2026-2030**34K/yr-22.2%3.4% conv. - **5 year planner 2027-2031**8K/yr+87.6%2.0% conv. - **5 year calendar 2027-2031**8K/yr+89.3%3.9% conv. - **5 year monthly planner**14K/yr+42.0%2.5% conv. - **5 year calendar 2026-2030 monthly planner**16K/yr-17.3%4.1% conv. - **2026-2030 monthly planner**13K/yr+23.3%2.7% conv. - **5 year calendar**13K/yr-10.0%4.6% conv. - **multi year planner**12K/yr-4.4%1.7% conv. - **5 year planner 2026-2031**8K/yr+24.0%3.8% conv. [**All search terms **](https://flapen.com/research/us/office-products/5-year-planner/search-terms)
## **Top 5 year planner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$3K4%$6K6%$9K8%$11K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**2026-2031 Monthly Planner/Calendar - 5 Year Monthly Planner Jul. 2026 - Jun. 2031 9 x 11 5 Year Calendar Double-Side Pocket + Durable Polypropylene Cover**Artfan**$19.14**4.8★802 rev](https://www.amazon.com/dp/B0B4NKD8P2) [2**Ritadeshop 5 Year Calendar Planner Blue**Ritadeshop**$12.68**4.7★404 rev](https://www.amazon.com/dp/B0DHJZG6DG) [3**2026-2031 Monthly Planner - 5 Year Planner/Calendar 2026-2031 Spiral Bound Jul. 2026 - Jun. 2031 9 x 11 Twin-Wire Binding + Printed Tabs - Petunia**Lafefo**$16.10**4.7★310 rev](https://www.amazon.com/dp/B0CMT8FXPQ) [4**2026-2031 Monthly Planner/Calendar - Jul 2026 - Jun 2031 5 Year Monthly Planner with Tabs & Celebrity Quotes 9 x 11 Famous Quotes Two-Side Pocket Suitable for Long-Term Planning Black**MaaIbok**$17.06**4.8★1,334 rev](https://www.amazon.com/dp/B09HHJZP6W) [5**2026-2031 Monthly Planner/Calendar - 5 Year Monthly Planner 2026-2031 from Jul. 2026 - Jun. 2031 9 x 11 60 Months Calendar Large 5 Year Planning with Tabs Double-Side Pocket Holidays**Vindora**$16.22**4.8★418 rev](https://www.amazon.com/dp/B0CN8YF7G3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Monthly Planner/Calendar 2026-2031 - 5 Year Monthly Planner 2026-2031 from July 2026 - June 2031 9 x 11 2026-2031 Calendar Planner with Tabs**Journaltastic**$17.41**23 rev5mo ago](https://www.amazon.com/dp/B0GH77S8YV) [**2026-2031 Monthly Planner - 5 Year Monthly Planner/Calendar 2026-2031 July 2026 - June 2031 9 x 11 Twin-Wire Binding 60 Month Tabs Back Pocket Notes Holidays Transparent Waterproof PP Cover**MaaIbok**$18.80**1,905 rev6mo ago](https://www.amazon.com/dp/B0GCW3SF1R) [**2026-2031 Monthly Planner/Calendar - 5 Year Planner 2026-2031 Jul. 2026 - Jun. 2031 9 x 11 with Coated Tabs Inner Pocket**Lortarl**$10.60**17 rev6mo ago](https://www.amazon.com/dp/B0G93QY666) [**2026-2031 Monthly Planner - 5 Year Planner/Calendar July 2026 - June 2031 6.4 x 8.5 5 Year Calendar 2026-2031 Monthly Planner with 60 Months Tabs Double-Side Pocket Notes Pages**Makapoo**$21.36**36 rev6mo ago](https://www.amazon.com/dp/B0G19J7639) [**2026-2031 Monthly Planner/Calendar - 5 Year Planner 2026-2031 from JUL. 2026 - JUN. 2031 9 x 11 Monthly Tabs Note Pages Twin-Wire Binding Transparent Waterproof PP Cover**Vindora**$11.24**8 rev7mo ago](https://www.amazon.com/dp/B0G4M3D67S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2026-2031 Monthly Planner/Calendar - 5 Year Planner 2026-2031 from JUL. 2026 - JUN. 2031 9 x 11 Monthly Tabs Note Pages Twin-Wire Binding Transparent Waterproof PP Cover**Vindora**$11.24**4.6★**▲ 236%**](https://www.amazon.com/dp/B0G4M3D67S) [**2026-2031 Monthly Planner - 5 Year Monthly Planner/Calendar 2026-2031 July 2026 - June 2031 9 x 11 Twin-Wire Binding 60 Month Tabs Back Pocket Notes Holidays Transparent Waterproof PP Cover**MaaIbok**$18.80**4.7★**▲ 234%**](https://www.amazon.com/dp/B0GCW3SF1R) [**2026-2031 Monthly Planner/Calendar - 5 Year Planner 2026-2031 Jul. 2026 - Jun. 2031 9 x 11 with Coated Tabs Inner Pocket**Lortarl**$10.60**5.0★**▲ 232%**](https://www.amazon.com/dp/B0G93QY666) [**Monthly Planner/Calendar 2026-2031 - 5 Year Monthly Planner 2026-2031 from July 2026 - June 2031 9 x 11 2026-2031 Calendar Planner with Tabs**Journaltastic**$17.41**4.7★**▲ 218%**](https://www.amazon.com/dp/B0GH77S8YV) [**2026-2030 Monthly Planner - 57 Month PLanner Calendar from April 2026 to December 2030 5 Year Planner 2026-2030 with Flexible Cover Inner Pocket Perfect for Home | School | Office 5.8 x 8.5 Blue**Qzyoneei**$12.10**4.9★**▲ 166%**](https://www.amazon.com/dp/B0FFZP8C6H)
**~~View all trending →~~**
## **What buyers say about 5 year planner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Document Organizing/Classification**27%
*“It is beautifully organized”*
**Quality-Overall**10%
*“It is well made”*
**Value For Money**8%
*“Excellent price”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Design-Overall**7%
*“Sturdy design”*
**Size-Overall**7%
*“Good size”*
**Writing Experience**6%
*“Great writing space”*
**Ease Of Use**4%
*“it makes life easier”*
**Paper Quality**3%
*“Good quality, strong paper, arrived on time”*
**Durability**3%
*“still looks brand new”*
### **What buyers complain about **
**Size-Overall**20%
*“Small”*
**Print Quality**10%
*“Disappointed in the printing mishap”*
**Paper Quality**7%
*“The paper is a little thinner than I expected”*
**Durability**6%
*“It comes apart easily”*
**Document Organizing/Classification**4%
*“sometimes a simple monthly calendar isn't enough”*
**Strength**3%
*“Very flimsy cover”*
**Functionality-Overall**3%
*“Only one issue. The calendar doesnt start until July 2026 so cant use it right away”*
**Thickness**3%
*“the pages could be a littler thicker for durability”*
**Writing Experience**3%
*“there's not enough space to write down everything”*
**Product Condition**2%
*“I received a used product”*
### **Top return reasons **
**Size-Overall**60%
**Advertised Vs Actual Product**12%
**Value For Money**4%
**Paper Quality**3%
**Functionality-Overall**3%
**Strength**3%
**Weight Heavy**2%
**Print Quality**2%
**Quality-Overall**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is 5 year planner profitable to sell on Amazon United States?**
- The niche generates $142K/yr across 75 tracked products. 7 of 29 products launched in the last 360 days are still selling. 90-day search growth is +1.8%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the 5 year planner niche?**
- 24 brands and 46 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 46% of demand.
- **What do buyers complain about in 5 year planner?**
- Top complaints mined from reviews: Size-Overall, Print Quality, Paper Quality. The return rate is 1.9%.
- **When does demand for 5 year planner peak?**
- Demand peaks in Jan; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the 5 year planner niche?**
- Listings span $6.69–$24.18; the average listing price is $16.28 (sweet spot $15–$100). The average incumbent carries 576 reviews — the moat a new listing must climb.
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