---
title: "2026-2027 monthly planner — $273K/yr Amazon United States Niche, Score 68/100 - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/2026-2027-monthly-planner"
last_updated: "2026-07-20T18:49:22.697Z"
locale: en
meta:
description: "2026-2027 monthly planner shows demand growing +169.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "2026-2027 monthly planner shows demand growing +169.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "2026-2027 monthly planner — $273K/yr Amazon United States Niche, Score 68/100 - Flapen"
---
# **2026-2027 monthly planner**
**Worth a look**
Shows demand growing +169.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 50Growth 97Conversion 43Competition 95Returns 88Price range 65Avg price 53Brand share 79Review moat 65Quality gap 21
**Growth**
**Incredible****+169.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Incredible****19%**
top-5 click share — an open shelf
**Returns**
**Great****1.4%**
return rate — above 6% kills the launch gate
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Review moat**
**Good****894.37**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$4.88–$33.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.39**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$273K**
$273K/yr · 646K searches
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, 2026-2027 monthly planner is a $273K/yr Amazon United States market (646K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 68/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **20K–25K**
- avg 100–250/product
- **Revenue / yr**
- **$248K–$310K**
- units × avg price
- **Launch success**
- **71%**
- 72 of 102 new (360d)
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#601**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **87%**
- **Out of stock**
- **9.9%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **160 days**
## **Competition**
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.
**Brands**
**52 **▲rising
**Sellers**
**104**
**Top-5 brand share**
**56%**
Top 20: 85%
**Top-5 click share**
**19%**
Top 20: 43%
**Open market**
**40%**
- Blue Sky24% - Taja12% - Forvencer11% - Indeme5% - NOTBOKPA4% - Artfan4%
## **Demand**
Weekly Amazon search volume, last 23 weeks — +169.0% search growth over the last 90 days.
60K40KSpike '26Feb '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26
[**Open Trend **](https://flapen.com/research/us/office-products/2026-2027-monthly-planner/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$5K4%$11K6%$16K8%$22K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 139 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Monthly Planner 2026-2027 Aesthetic 2 Year Months Planner Calendar 18-Months from July 2026 - December 2027 26-27 Monthly Calendar Planner Perfect for School Office Home 7 x 10 - Wildflowers**Taja**$5.25**4.6★251 rev](https://www.amazon.com/dp/B0FX5FF7VG) [2**Monthly Planner 2026-2027 18 Months Calendar Planner 2026-2027 Runs from July 2026 - December 2027 7 x 10 Perfect for School Office Home Planning - Green**Taja**$6.22**4.8★554 rev](https://www.amazon.com/dp/B0FVSJ55DV) [3**Jul 2026 - Dec 2027 Planner Forvencer 18 Month Academic Planner 2026-2027 8.5 x 11 Calendar Planner Weekly and Monthly Daily Agenda Book College School Supplies for Student Teacher A4 Pink**Forvencer**$14.70**4.8★1,539 rev](https://www.amazon.com/dp/B0DHLCT8D3) [4**Blue Sky 2026-2027 Weekly and Monthly Academic Year Planner Calendar July 2026 - June 2027 8.5 x 11 Flexible Cover Wirebound Laminated Tabs Enterprise**Blue Sky**$14.89**4.6★3,675 rev](https://www.amazon.com/dp/B0FYRBKD2G) [5**2026-2028 Monthly Planner - 2 Year Monthly Planner/Calendar 2026-2028 July 2026 - June 2028 11 x 9 24 Monthly Planner with Tabs Back Pocket Holidays Twin-Wire Binding Note Pages**Indeme**$9.92**4.7★3,434 rev](https://www.amazon.com/dp/B0C8MHW4RW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2027 Planner - Jan. 2027 to Dec. 2027 2027 Planner Weekly and Monthly with 12 Colorful Monthly Tabs Elastic Closure Inner Pocket 6.3 x 8.4 - Forest Landscape**MaaIbok**$13.55**570 rev1mo ago](https://www.amazon.com/dp/B0H3K4SW4Z) [**2027 Planner - JAN. 2027 - DEC. 2027 2027 Planner Weekly and Monthly Weekly and Monthly Planner with Colorful Tabs Premium Paper Twin-wire Binding - Hardcover (6.4 x 8.5 Green Back Pocket)**Shoparr**$14.06**2 rev1mo ago](https://www.amazon.com/dp/B0H35K72J7) [**2027 Planner - 2027 Planner Weekly and Monthly JAN.2027 - DEC.2027 Planner 2027 6.5 x 8.5 27 Calendar Planner Weekly and Monthly Planners with Inspiring Quotes Colorful Tabs Pocket Hardcover**Artfan**$12.11**1 rev1mo ago](https://www.amazon.com/dp/B0H2LJN1VN) [**2027 Planner - 2027 Planner Weekly and Monthly Jan 2027 - Dec 2027 2027 Calendar Planner with Colorful Tabs 6.3 x 8.4 Hardcover with Back Pocket + Thick Paper + Twin-Wire Binding - Flowers**Planrage**$13.17**200 rev1mo ago](https://www.amazon.com/dp/B0H25WY9F1) [**2027 Planner - JAN 2027 - DEC 2027 2027 Planner Weekly and Monthly with Colorful Tabs Planner 2027 6.5 x 8.5 27 Calendar Planner Weekly and Monthly Planner with Inspiring Quotes Twin-wire Binding Premium Paper Back Pocket & Hardcover**Journaltastic**$16.09**2,644 rev2mo ago](https://www.amazon.com/dp/B0GZSXHHPX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2027 Planner - Weekly & Monthly Planner 2027 from Jan. 2027 - Dec. 2027 with To-Do List 6.3 x 8.4 Strong Twin-Wire Binding Inner Pocket Elastic Closure**MaaIbok**$14.95**5.0★**▲ 42%**](https://www.amazon.com/dp/B0GSRG4BWN) [**2027 Planner - 2027 Planner Weekly and Monthly JAN.2027 - DEC.2027 Planner 2027 6.5 x 8.5 27 Calendar Planner Weekly and Monthly Planners with Inspiring Quotes Colorful Tabs Pocket Hardcover**Artfan**$12.11**5.0★**▲ 42%**](https://www.amazon.com/dp/B0H2LJN1VN) [**Monthly Planner 2026-2027 Monthly Calendar from May 2026 to December 2027 20 Month Planner with Spiral Binding Inner Pocket Elastic Closure 5.8 x 8.5 Flower-C**Qzyoneei**$7.85**4.7★**▲ 42%**](https://www.amazon.com/dp/B0G9QFGWS9) [**2027-2028 Monthly Planner/Calendar - Jan. 2027 - Dec. 2028 9 x 11 Calendar Planner 2027-2028 2 Year Monthly Planner 24 Monthly Tabs 2-Size Pocket**Youthamazing**$18.57**4.9★**▲ 41%**](https://www.amazon.com/dp/B0GRXB4JRG) [**2026-2027 PlanAhead See It Bigger 9.25 x 11.25 Academic Weekly & Monthly Planner Paperboard Cover Floral**PlanAhead**$19.10**5.0★**▲ 41%**](https://www.amazon.com/dp/B0GW9B8KBM)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Document Organizing/Classification**25%
*“very well organized”*
**Size-Overall**10%
*“Love the size”*
**Quality-Overall**9%
*“the cover is high quality”*
**Advertised Vs Actual Product**7%
*“As described”*
**Design-Overall**7%
*“The design is beautiful”*
**Value For Money**7%
*“Good buy for my money”*
**Ease Of Use**6%
*“Ease of use”*
**Writing Experience**5%
*“Easy to write”*
**Paper Quality**4%
*“The paper is nice”*
**Durability**3%
*“Its durable design”*
### **What buyers complain about **
**Size-Overall**15%
*“Was not the right fit”*
**Paper Quality**8%
*“Flimsy junk paper”*
**Thickness**6%
*“Not as thick”*
**Quality-Overall**6%
*“a lower quality”*
**Advertised Vs Actual Product**6%
*“it is deceiving”*
**Strength**4%
*“not sturdy”*
**Document Organizing/Classification**3%
*“Not a 2yr organizer”*
**Print Quality**3%
*“Wrongly printed. do not buy”*
**Durability**3%
*“Arrived bent twice”*
**Value For Money**2%
*“seems wildly overpriced”*
### **Top return reasons **
**Size-Overall**58%
**Advertised Vs Actual Product**12%
**Value For Money**4%
**Paper Quality**3%
**Functionality-Overall**3%
**Design-Overall**3%
**Quality-Overall**3%
**Color**2%
**Weight Heavy**1%
**Strength**1%
## **Common questions**
- **Is 2026-2027 monthly planner profitable to sell on Amazon United States?**
- The niche generates $273K/yr across 139 tracked products. 72 of 102 products launched in the last 360 days are still selling. 90-day search growth is +169.0%. Flapen's verdict: Worth a look (68/100).
- **How competitive is the 2026-2027 monthly planner niche?**
- 52 brands and 104 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in 2026-2027 monthly planner?**
- Top complaints mined from reviews: Size-Overall, Paper Quality, Thickness. The return rate is 1.4%.
- **What does it cost to enter the 2026-2027 monthly planner niche?**
- Listings span $4.88–$33.39; the average listing price is $12.39 (sweet spot $15–$100). The average incumbent carries 894 reviews — the moat a new listing must climb.
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