---
title: "Search terms — 2025 planner - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/2025-planner/search-terms"
last_updated: "2026-07-21T07:03:32.104Z"
locale: en
meta:
  description: "2025 planner shows a $7.3M/yr market, but soft demand (-44.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "2025 planner shows a $7.3M/yr market, but soft demand (-44.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — 2025 planner - Flapen"
---

# **2025 planner**

**Worth a look**

Shows a $7.3M/yr market, but soft demand (-44.6% this quarter) keeps it on the watch list.

Market size 99Growth 3Conversion 29Competition 83Returns 74Price range 31Avg price 71Brand share 54Review moat 53Quality gap 19

**Market size**

**Incredible****$7.3M**

$7.3M/yr · 21.7M searches

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Returns**

**Good****2.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Good****$14.47**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****1,398.43**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****$5.11–$282.91**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****2.3%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-44.6%**

90-day search growth — must beat 0% to launch