---
title: "2025 planner — $7.3M/yr Amazon United States Niche, Score 53/100 - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/2025-planner"
last_updated: "2026-07-20T16:59:08.812Z"
locale: en
meta:
description: "2025 planner shows a $7.3M/yr market, but soft demand (-44.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "2025 planner shows a $7.3M/yr market, but soft demand (-44.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "2025 planner — $7.3M/yr Amazon United States Niche, Score 53/100 - Flapen"
---
# **2025 planner**
**Worth a look**
Shows a $7.3M/yr market, but soft demand (-44.6% this quarter) keeps it on the watch list.
Market size 99Growth 3Conversion 29Competition 83Returns 74Price range 31Avg price 71Brand share 54Review moat 53Quality gap 19
**Market size**
**Incredible****$7.3M**
$7.3M/yr · 21.7M searches
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Returns**
**Good****2.0%**
return rate — above 6% kills the launch gate
**Avg price**
**Good****$14.47**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****1,398.43**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$5.11–$282.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-44.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, 2025 planner is a $7.3M/yr Amazon United States market (21.7M searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan–Aug–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **600K–800K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **$8.7M–$11.6M**
- units × avg price
- **Launch success**
- **87%**
- 26 of 30 new (360d)
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#130**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **14.0%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **158 days**
## **Competition**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**26 **▼falling
**Sellers**
**41**
**Top-5 brand share**
**72%**
Top 20: 97%
**Top-5 click share**
**32%**
Top 20: 71%
**Open market**
**24%**
- Taja28% - Forvencer16% - VALOME13% - Blue Sky10% - ANECDOTE.6% - ZOTIA3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -44.6% search growth over the last 90 days.
1.2M800KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Aug, Dec · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/us/office-products/2025-planner/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$147K4%$293K6%$440K8%$587K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 61 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Forvencer Academic Planner 2026-2027 Hardcover Calendar Planner Weekly & Monthly July 2026 - June 2027 8.5 x 11 Daily Agenda with Tabs College School Organizer for Student Teacher Pink**Forvencer**$12.02**4.8★3,472 rev](https://www.amazon.com/dp/B0GDWTXGPV) [2**Planner 2026-2027 Academic Year Monthly and Weekly Calendar Planner Jul 2026 - Jun 2027 Hardcover Teacher Student Planning Agenda book with Tabs Perfect for School Office Supplies 6.3 x 8.5 - Wildflowers**Taja**$7.48**4.7★1,595 rev](https://www.amazon.com/dp/B0FG7QLGF5) [3**Planner 2026-2027 Academic Weekly and Monthly Calendar Planner July 2026 - June 2027 Hardcover Planning Agenda Book for Desk Accessories and School Supplies - A5 Size (6.3 x 8.5)**VALOME**$7.75**4.7★673 rev](https://www.amazon.com/dp/B0FH64LBW5) [4**Anecdote Daily Planner w/ 2026-2027 Calendar | Start Anytime 26 Weeks Undated | 1 Page per Day | 8.5 x 5.2 | Hardcover To-Do List Organizer Plan Your Success Achieve Productivity Goals (Evergreen)**ANECDOTE.**$21.88**4.4★5,694 rev](https://www.amazon.com/dp/B08999GF4R) [5**Monthly Planner 2026-2027 18 Months Calendar Planner 2026-2027 Runs from July 2026 - December 2027 7 x 10 Perfect for School Office Home Planning - Green**Taja**$6.22**4.8★554 rev](https://www.amazon.com/dp/B0FVSJ55DV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PAPERAGE Academic Planner Weekly & Monthly Planner & Calendar 12-Months July 2026 - June 2027 (7 x 8) School & Student Planning Agenda with Tabs Bonus Pages & Inner Pocket Pink**PAPERAGE**$9.92**965 rev3mo ago](https://www.amazon.com/dp/B0GSXK7QG4) [**Forvencer Academic Planner 2026-2027 July 2026-June 2027 Weekly & Monthly Hardcover Calendar Planner 8.5 X 11 Daily Agenda Book School Office Notebook College Teacher Organizer A4 Purple**Forvencer**$10.36**1,360 rev4mo ago](https://www.amazon.com/dp/B0GQMDK8YL) [**Planner 2026-2027 - Academic Planner 2026-2027 Weekly and Monthly Planner July 2026 - June 2027 Calendar Planner 8 x 10 Colorful Monthly Tabs Twin-Wire Binding Back Pocket Holiday**Indeme**$6.77**2,177 rev4mo ago](https://www.amazon.com/dp/B0GQFX5GD4) [**Weekly To Do List Notepad 52 Undated Sheets (8.511) Undated Weekly Planner for Women & Men Desk Accessories and Supplies for Office Home and School**Kusrul**$6.05**49 rev5mo ago](https://www.amazon.com/dp/B0GK1CTCSK) [**Academic Planner 2026-2027 Weekly and Monthly Calendar Planner Book July 2026 June 2027 Hardcover Organizer with Tabs Perfect for Teachers Students Women & Men A5 (6.4 x 8.5) - Black**JEJEGO**$6.41**628 rev5mo ago](https://www.amazon.com/dp/B0GHSB7DHT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Blue Sky 15 Month 2026-2027 Weekly and Monthly Academic Year Planner Calendar April 2026 - June 2027 8.5 x 11 Hard Cover Wirebound Laminated Tabs Storage Pocket Includes Snap-in Ruler w/Sticky Notes & Sticker Sheet Londonberry White**Blue Sky**$20.15**4.5★**▲ 400%**](https://www.amazon.com/dp/B0G62VJWJJ) [**PAPERAGE Academic Planner Weekly & Monthly Planner & Calendar 12-Months July 2026 - June 2027 (7 x 8) School & Student Planning Agenda with Tabs Bonus Pages & Inner Pocket Pink**PAPERAGE**$9.92**4.7★**▲ 381%**](https://www.amazon.com/dp/B0GSXK7QG4) [**Weekly To Do List Notepad 52 Undated Sheets (8.511) Undated Weekly Planner for Women & Men Desk Accessories and Supplies for Office Home and School**Kusrul**$6.05**4.9★**▲ 377%**](https://www.amazon.com/dp/B0GK1CTCSK) [**Blue Sky Day Designer 2026-2028 Monthly Academic Year 24 Month Planner Calendar July 2026 - June 2028 8.5 x 11 Flexible Cover Stapled Binding Orange Blossom Mint**Blue Sky**$10.66**4.6★**▲ 375%**](https://www.amazon.com/dp/B0G62TRVP6) [**Planner 2026-2027 8.5 x 11 Weekly and Monthly Academic Year Planner Calendar July 2026 - June 2027 Hardcover Large School Planning Agenda With Tabs Perfect for School & Office Supplies A4 Green**Taja**$10.04**4.7★**▲ 373%**](https://www.amazon.com/dp/B0GF2SGHCZ)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Document Organizing/Classification**26%
*“Great Organizer”*
**Quality-Overall**10%
*“the quality is solid”*
**Size-Overall**9%
*“Convenient size”*
**Ease Of Use**8%
*“Easy peezy”*
**Value For Money**7%
*“Great deal”*
**Advertised Vs Actual Product**6%
*“Exactly as pictured”*
**Design-Overall**5%
*“Very thoughtful design”*
**Paper Quality**3%
*“Cute, thick paper, simple”*
**Writing Experience**3%
*“Good writing experience”*
**Color**3%
*“Color is super cute”*
### **What buyers complain about **
**Value For Money**12%
*“It can be a little pricey”*
**Size-Overall**8%
*“Small size”*
**Paper Quality**5%
*“Flimsy junk paper”*
**Functionality-Overall**5%
*“does not function properly”*
**Durability**4%
*“Falls apart”*
**Quality-Overall**4%
*“The price was high for the quality”*
**Thickness**4%
*“The paper could be slightly thicker”*
**Advertised Vs Actual Product**3%
*“it is deceiving”*
**Software/Application**3%
*“Glitchy App”*
**Document Organizing/Classification**3%
*“Not a 2yr organizer”*
### **Top return reasons **
**Size-Overall**52%
**Advertised Vs Actual Product**11%
**Value For Money**8%
**Functionality-Overall**5%
**Design-Overall**3%
**Paper Quality**3%
**Quality-Overall**2%
**Color**2%
**Weight Heavy**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is 2025 planner profitable to sell on Amazon United States?**
- The niche generates $7.3M/yr across 61 tracked products. 26 of 30 products launched in the last 360 days are still selling. 90-day search growth is -44.6%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the 2025 planner niche?**
- 26 brands and 41 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in 2025 planner?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Paper Quality. The return rate is 2.0%.
- **When does demand for 2025 planner peak?**
- Demand peaks in Jan–Aug–Dec; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the 2025 planner niche?**
- Listings span $5.11–$282.91; the average listing price is $14.47 (sweet spot $15–$100). The average incumbent carries 1,398 reviews — the moat a new listing must climb.
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