---
title: "Reviews — 2025 calendar monthly planner - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/2025-calendar-monthly-planner/reviews"
last_updated: "2026-07-21T17:32:00.673Z"
locale: en
meta:
  description: "Niche score 54/100 · $2.9M/yr market · 7.2M searches/yr · $9.48 avg price. Soft demand (-85.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $2.9M/yr market · 7.2M searches/yr · $9.48 avg price. Soft demand (-85.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — 2025 calendar monthly planner - Flapen"
---

# **2025 calendar monthly planner**

**Worth a look**

Shows a $2.9M/yr market, but soft demand (-85.2% this quarter) keeps it on the watch list.

Market size 96Growth 0Conversion 52Competition 82Returns 84Price range 42Avg price 29Brand share 60Review moat 53Quality gap 19

**Market size**

**Incredible****$2.9M**

$2.9M/yr · 7.2M searches

**Returns**

**Great****1.6%**

return rate — above 6% kills the launch gate

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****1,387.1**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****4.2%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****$3.62–$23.19**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$9.48**

avg listing price — sweet spot $15–$100

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-85.2%**

90-day search growth — must beat 0% to launch