---
title: "2025 Calendar Monthly Planner — $2.9M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/2025-calendar-monthly-planner"
last_updated: "2026-07-21T14:31:45.335Z"
locale: en
meta:
description: "Niche score 54/100 · $2.9M/yr market · 7.2M searches/yr · $9.48 avg price. Soft demand (-85.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $2.9M/yr market · 7.2M searches/yr · $9.48 avg price. Soft demand (-85.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "2025 Calendar Monthly Planner — $2.9M/yr Amazon US Niche (2026) - Flapen"
---
# **2025 calendar monthly planner**
**Worth a look**
Shows a $2.9M/yr market, but soft demand (-85.2% this quarter) keeps it on the watch list.
Market size 96Growth 0Conversion 52Competition 82Returns 84Price range 42Avg price 29Brand share 60Review moat 53Quality gap 19
**Market size**
**Incredible****$2.9M**
$2.9M/yr · 7.2M searches
**Returns**
**Great****1.6%**
return rate — above 6% kills the launch gate
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****1,387.1**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$3.62–$23.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$9.48**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-85.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, 2025 calendar monthly planner is a $2.9M/yr Amazon United States market (7.2M searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **2025 calendar monthly planner market data**
- **Units sold / yr**
- **250K–300K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$2.4M–$2.8M**
- units × avg price
- **Launch success**
- **58%**
- 14 of 24 new (360d)
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#238**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **15.9%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**24 **▼falling
**Sellers**
**31**
**Top-5 brand share**
**69%**
Top 20: 98%
**Top-5 click share**
**33%**
Top 20: 76%
**Open market**
**25%**
- Taja20% - VALOME19% - Forvencer12% - Blue Sky10% - SUNEE8% - ZOTIA6%
## **Demand & seasonality**
Weekly Amazon search volume, last 91 weeks — -85.2% search growth over the last 90 days.
900K700KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 13.1×
[**Open Trend **](https://flapen.com/research/us/office-products/2025-calendar-monthly-planner/trend)
## **Top 2025 calendar monthly planner search terms**
- **2026 planner**5.9M/yr-85.8%3.3% conv. - **2025-2026 planner**137K/yr+123.5%0.6% conv. - **academic planner 2025-2026**483K/yr-83.0%0.3% conv. - **2025-2026 planner weekly and monthly**78K/yr-33.6%0.2% conv. - **daily planner 2025-2026**381K/yr-87.5%0.4% conv. - **2025 calendar book**7K/yr-25.3%0.4% conv. - **monthly calendar 2025**4K/yr+12.3%0.0% conv. - **2025 monthly planner 8.5 x 11**3K/yr-7.7%0.0% conv. - **yearly planner 2025-2026**53K/yr-31.4%0.7% conv. - **planner 2025-2026 for women**65K/yr-21.9%0.0% conv. [**All search terms **](https://flapen.com/research/us/office-products/2025-calendar-monthly-planner/search-terms)
## **Top 2025 calendar monthly planner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$86K6%$171K9%$257K12%$342K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 51 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Planner 2026-2027 Academic Year Monthly and Weekly Calendar Planner Jul 2026 - Jun 2027 Hardcover Teacher Student Planning Agenda book with Tabs Perfect for School Office Supplies 6.3 x 8.5 - Wildflowers**Taja**$7.48**4.7★1,595 rev](https://www.amazon.com/dp/B0FG7QLGF5) [2**2026 Planner Weekly and Monthly Calendar Agenda Book Jan 2026 - Dec 2026 Hardcover Planning Academic Planner for Office School Supplies and Desk Accessories - A5 (6.3 x 8.5)**VALOME**$8.54**4.7★2,797 rev](https://www.amazon.com/dp/B0DJ8SXCR4) [3**Monthly Planner 2026-2027 18 Months Calendar Planner 2026-2027 Runs from July 2026 - December 2027 7 x 10 Perfect for School Office Home Planning - Green**Taja**$6.22**4.8★554 rev](https://www.amazon.com/dp/B0FVSJ55DV) [4**Planner 2026-2027 Academic Weekly and Monthly Calendar Planner July 2026 - June 2027 Hardcover Planning Agenda Book for Desk Accessories and School Supplies - A5 Size (6.3 x 8.5)**VALOME**$7.75**4.7★673 rev](https://www.amazon.com/dp/B0FH64LBW5) [5**Blue Sky 2026-2027 Weekly and Monthly Academic Year Planner Calendar July 2026 - June 2027 8.5 x 11 Flexible Cover Wirebound Laminated Tabs Enterprise**Blue Sky**$14.89**4.6★3,675 rev](https://www.amazon.com/dp/B0FYRBKD2G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Happy Planner Disc Bound Planner July 2026June 2027 Includes 3 Extra Months and 2 Sticker Sheets Classic Size 7 x 9.25 Horizontal Layout Strawberry Picnic**The Happy Planner**$23.19**864 rev3mo ago](https://www.amazon.com/dp/B0GJ2ZZ6F5) [**Forvencer Academic Planner 2026-2027 Hardcover Calendar Planner Weekly & Monthly July 2026 - June 2027 8.5 x 11 Daily Agenda with Tabs College School Organizer for Student Teacher Pink**Forvencer**$12.02**3,472 rev6mo ago](https://www.amazon.com/dp/B0GDWTXGPV) [**Academic Planner 2026-2027 Hardcover Weekly and Monthly Calendar Planner from July 2026 - June 2027 Daily Agenda Planners with Tabs College School Organizer for Student Teacher A5 (6.1 x 8.2) Green**NOTBOKPA**$6.51**833 rev6mo ago](https://www.amazon.com/dp/B0GCJ2V8N3) [**Blue Sky Brook Gossen 15 Month 2026-2027 Weekly and Monthly Academic Year Planner Calendar April 2026 - June 2027 5 x 8 Flexible Cover With Zip Pouch Wirebound Laminated Tabs Storage Pocket Green Check**Blue Sky**$14.91**52 rev7mo ago](https://www.amazon.com/dp/B0G6385RB6) [**Blue Sky 15 Month 2026-2027 Weekly and Monthly Academic Year Planner Calendar April 2026 - June 2027 8.5 x 11 Hard Cover Wirebound Laminated Tabs Storage Pocket Includes Snap-in Ruler w/Sticky Notes & Sticker Sheet Londonberry White**Blue Sky**$20.15**66 rev7mo ago](https://www.amazon.com/dp/B0G62VJWJJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2026 Weekly and Monthly Planner From January 2026 to December 2026 5.5 x 8.5 Daily Planner for Productivity Goal Setting & Time Management Organizer for Work & School - Orange Hard Cover**Yunaeduo**$3.62**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0FPC86G7Z) [**Academic Planner 2026-2027 Hardcover Weekly and Monthly Calendar Planner from July 2026 - June 2027 Daily Agenda Planners with Tabs College School Organizer for Student Teacher A5 (6.1 x 8.2) Green**NOTBOKPA**$6.51**4.7★**▲ 1000%**](https://www.amazon.com/dp/B0GCJ2V8N3) [**M&G 2026 Planner Weekly and Monthly Planner Calendar Jan 2026-Feb 2027 Agenda Book With Monthly Tabs for School Work Home Supplies A5 8x5**M&G**$4.22**4.9★**▲ 1000%**](https://www.amazon.com/dp/B0G1SGRSX8) [**Forvencer Academic Planner 2026-2027 Hardcover Calendar Planner Weekly & Monthly July 2026 - June 2027 8.5 x 11 Daily Agenda with Tabs College School Organizer for Student Teacher Pink**Forvencer**$12.02**4.8★**▲ 1000%**](https://www.amazon.com/dp/B0GDWTXGPV) [**Blue Sky 2026-2027 Weekly and Monthly Academic Year Planner Calendar July 2026 - June 2027 5 x 8 Flexible Cover Wirebound Laminated Tabs Enterprise**Blue Sky**$9.93**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0FYRBG61H)
**~~View all trending →~~**
## **What buyers say about 2025 calendar monthly planner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Document Organizing/Classification**27%
*“Very well organized”*
**Size-Overall**11%
*“Good size”*
**Quality-Overall**10%
*“Great product from US”*
**Value For Money**8%
*“Great deal”*
**Advertised Vs Actual Product**7%
*“Exactly as advertised”*
**Design-Overall**6%
*“Cute design”*
**Ease Of Use**5%
*“Easy to write”*
**Writing Experience**4%
*“large enough for me to write”*
**Color**3%
*“Color is super cute”*
**Paper Quality**3%
*“Thick paper”*
### **What buyers complain about **
**Size-Overall**16%
*“Small size”*
**Paper Quality**9%
*“Poor Paper Quality”*
**Quality-Overall**6%
*“Declining quality”*
**Advertised Vs Actual Product**6%
*“it is deceiving”*
**Document Organizing/Classification**6%
*“I have issues with planners and organizing usually because I am really picky about how they should be organized and flow”*
**Durability**5%
*“Falling apart”*
**Thickness**5%
*“thin paper”*
**Print Quality**4%
*“the print is so small”*
**Color**2%
*“it is a little less colorful than pictured in person”*
**Product Condition**2%
*“Already used”*
### **Top return reasons **
**Size-Overall**60%
**Advertised Vs Actual Product**11%
**Value For Money**5%
**Design-Overall**3%
**Paper Quality**3%
**Quality-Overall**3%
**Functionality-Overall**2%
**Color**2%
**Weight Heavy**2%
**Defective Material/Parts**1%
## **Common questions**
- **Is 2025 calendar monthly planner profitable to sell on Amazon United States?**
- The niche generates $2.9M/yr across 51 tracked products. 14 of 24 products launched in the last 360 days are still selling. 90-day search growth is -85.2%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the 2025 calendar monthly planner niche?**
- 24 brands and 31 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in 2025 calendar monthly planner?**
- Top complaints mined from reviews: Size-Overall, Paper Quality, Quality-Overall. The return rate is 1.6%.
- **When does demand for 2025 calendar monthly planner peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 13.1× the quietest.
- **What does it cost to enter the 2025 calendar monthly planner niche?**
- Listings span $3.62–$23.19; the average listing price is $9.48 (sweet spot $15–$100). The average incumbent carries 1,387 reviews — the moat a new listing must climb.
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