---
title: "Search terms — 2025-2026 monthly planner - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/2025-2026-monthly-planner/search-terms"
last_updated: "2026-07-21T15:31:14.293Z"
locale: en
meta:
  description: "Niche score 48/100 · $430K/yr market · 1.3M searches/yr · $8.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · $430K/yr market · 1.3M searches/yr · $8.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — 2025-2026 monthly planner - Flapen"
---

# **2025-2026 monthly planner**

**Skip it**

Soft demand (-74.5% this quarter) — this niche doesn't clear our bar today.

Market size 57Growth 0Conversion 47Competition 75Returns 82Price range 27Avg price 25Brand share 77Review moat 65Quality gap 20

**Returns**

**Great****1.7%**

return rate — above 6% kills the launch gate

**Brand share**

**Great****58%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****40%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****892.5**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****$430K**

$430K/yr · 1.3M searches

**Conversion**

**Okay****3.7%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****$4.79–$18.73**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$8.83**

avg listing price — sweet spot $15–$100

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-74.5%**

90-day search growth — must beat 0% to launch