---
title: "2025-2026 monthly planner — $430K/yr Amazon United States Niche, Score 48/100 - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/2025-2026-monthly-planner"
last_updated: "2026-07-21T10:55:46.641Z"
locale: en
meta:
description: "soft demand (-74.5% this quarter) — 2025-2026 monthly planner doesn't clear our bar today. Data updated Jul 2026."
"og:description": "soft demand (-74.5% this quarter) — 2025-2026 monthly planner doesn't clear our bar today. Data updated Jul 2026."
"og:title": "2025-2026 monthly planner — $430K/yr Amazon United States Niche, Score 48/100 - Flapen"
---
# **2025-2026 monthly planner**
**Skip it**
Soft demand (-74.5% this quarter) — this niche doesn't clear our bar today.
Market size 57Growth 0Conversion 47Competition 75Returns 82Price range 27Avg price 25Brand share 77Review moat 65Quality gap 20
**Returns**
**Great****1.7%**
return rate — above 6% kills the launch gate
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****40%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****892.5**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$430K**
$430K/yr · 1.3M searches
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$4.79–$18.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$8.83**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-74.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, 2025-2026 monthly planner is a $430K/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **50K–60K**
- avg 250–500/product
- **Revenue / yr**
- **$442K–$530K**
- units × avg price
- **Launch success**
- **53%**
- 16 of 30 new (360d)
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#459**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **22.6%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **164 days**
## **Competition**
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**27 **▼falling
**Sellers**
**78**
**Top-5 brand share**
**58%**
Top 20: 95%
**Top-5 click share**
**40%**
Top 20: 75%
**Open market**
**39%**
- Taja26% - Blue Sky15% - XAOWON7% - Indeme6% - Artfan4% - ZICOTO4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -74.5% search growth over the last 90 days.
300K200KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 10.1×
[**Open Trend **](https://flapen.com/research/us/office-products/2025-2026-monthly-planner/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$17K8%$34K12%$52K16%$69K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 48 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Monthly Planner 2026-2027 18 Months Calendar Planner 2026-2027 Runs from July 2026 - December 2027 7 x 10 Perfect for School Office Home Planning - Green**Taja**$6.22**4.8★554 rev](https://www.amazon.com/dp/B0FVSJ55DV) [2**Monthly Planner 2026-2027 Aesthetic 2 Year Months Planner Calendar 18-Months from July 2026 - December 2027 26-27 Monthly Calendar Planner Perfect for School Office Home 7 x 10 - Wildflowers**Taja**$5.25**4.6★251 rev](https://www.amazon.com/dp/B0FX5FF7VG) [3**2026-2028 Monthly Planner - 2 Year Monthly Planner/Calendar 2026-2028 July 2026 - June 2028 11 x 9 24 Monthly Planner with Tabs Back Pocket Holidays Twin-Wire Binding Note Pages**Indeme**$9.92**4.7★3,434 rev](https://www.amazon.com/dp/B0C8MHW4RW) [4**2026-2027 Monthly Planner (7.6 x 9.6) from Jan 2026-Jun 2027 18 Months Calendar 2026 Planner Agenda Book with Tabs & Pocket Black**XAOWON**$8.95**4.7★1,043 rev](https://www.amazon.com/dp/B0FP2WZP68) [5**Blue Sky Day Designer 24 Month 2026 Monthly Planner Calendar January 2026 - December 2027 8.5 x 11 Flexible Cover Stapled Binding Orange Blossom Mint**Blue Sky**$9.40**4.7★818 rev](https://www.amazon.com/dp/B0F94HVTXJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2026-2029 Monthly Planner - 3 Year Planner/Calendar 2026-2029 JUL 2026 - JUN 2029 9 x 11 3 Year Calendar Planner 26-29 monthly planner with 36 Monthly Tabs Notes Pages Inner Pocket - Floral**Artfan**$13.18**15 rev5mo ago](https://www.amazon.com/dp/B0GL83H4H7) [**2026-2028 Monthly Planner - 2 Year Monthly Planner Calendar 2026-2028 Jul 2026 - Jun 2028 8.5 x 11 24 Months Spiral-Bound Tabs Holidays Notes Ideal for School Office Home Planning**Ymumuda**$6.92**2,096 rev5mo ago](https://www.amazon.com/dp/B0GKP4T97J) [**2026-2028 Monthly Planner - 2 Year Monthly Planner Calendar 2026-2028 Jul 2026 - Jun 2028 8.5 x 11 24 Months Spiral-Bound Tabs Holidays Notes Ideal for School Office Home Planning**Ymumuda**$8.09**2,096 rev5mo ago](https://www.amazon.com/dp/B0GKNRQ2JH) [**2026-2028 Monthly Planner 2 Year Calendar Planner Jul 2026 - Jun 2028 8.3 x 11 24 Months Embossed Cover with Printed Tabs Pocket Elastic Closure Organizer for Office Home School Green**ChangSeel**$9.91**9 rev5mo ago](https://www.amazon.com/dp/B0GJPCJGHJ) [**Forvencer Academic Planner 2026-2027 Hardcover Calendar Planner Weekly & Monthly July 2026 - June 2027 8.5 x 11 Daily Agenda with Tabs College School Organizer for Student Teacher Pink**Forvencer**$12.02**3,472 rev6mo ago](https://www.amazon.com/dp/B0GDWTXGPV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2026-2028 Monthly Planner 2 Year Calendar Planner Jul 2026 - Jun 2028 8.3 x 11 24 Months Embossed Cover with Printed Tabs Pocket Elastic Closure Organizer for Office Home School Green**ChangSeel**$9.91**4.5★**▲ 1000%**](https://www.amazon.com/dp/B0GJPCJGHJ) [**2026-2028 Monthly Planner - 2 Year Monthly Planner Calendar 2026-2028 Jul 2026 - Jun 2028 8.5 x 11 24 Months Spiral-Bound Tabs Holidays Notes Ideal for School Office Home Planning**Ymumuda**$8.09**4.7★**▲ 1000%**](https://www.amazon.com/dp/B0GKNRQ2JH) [**SUNEE Monthly Planner 2026-2027 - 18 Months Calendar Planner from Jul 2026 to Dec 2027 7x10 Yearly Planner with Tabs Spiral Binding Organizer for School Office Home Black**SUNEE**$8.99**4.7★**▲ 983%**](https://www.amazon.com/dp/B0FSCCQY3Q) [**Blue Sky Day Designer 2026-2028 Monthly Academic Year 24 Month Planner Calendar July 2026 - June 2028 8.5 x 11 Flexible Cover Stapled Binding Orange Blossom Mint**Blue Sky**$10.66**4.6★**▲ 961%**](https://www.amazon.com/dp/B0G62TRVP6) [**2026-2028 Monthly Planner - 2 Year Monthly Planner from July 2026 to June 2028 Calendar Planners with Tabs Inner Pocket 8.5 x 11**Coboll**$7.17**4.8★**▲ 957%**](https://www.amazon.com/dp/B0GMGJY4L4)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Document Organizing/Classification**25%
*“Very well organized”*
**Size-Overall**11%
*“Love the size”*
**Quality-Overall**9%
*“Besides that, it arrived as expected and is good quality”*
**Advertised Vs Actual Product**9%
*“Exactly as advertised”*
**Value For Money**8%
*“Good buy for my money”*
**Ease Of Use**6%
*“easy to read”*
**Design-Overall**5%
*“Beautiful design”*
**Writing Experience**4%
*“Easy to write on”*
**Color**3%
*“Cute color”*
**Paper Quality**2%
*“Thick paper”*
### **What buyers complain about **
**Size-Overall**14%
*“Nit bad for the size”*
**Thickness**7%
*“Not as thick”*
**Document Organizing/Classification**5%
*“If you need a daily planner/calendar to keep yourself organized this is not the one for you”*
**Quality-Overall**5%
*“Bad Quality”*
**Durability**4%
*“Falls apart quickly”*
**Paper Quality**4%
*“Paper is very thin”*
**Advertised Vs Actual Product**4%
*“it is deceiving”*
**Strength**4%
*“Little flimsy”*
**Print Quality**3%
*“And unfortunately there was a lot of minor print quality flaws where it seemed like they were running out of ink in certain spots”*
**Value For Money**3%
*“Cheap”*
### **Top return reasons **
**Size-Overall**56%
**Advertised Vs Actual Product**12%
**Value For Money**5%
**Paper Quality**3%
**Design-Overall**3%
**Functionality-Overall**3%
**Quality-Overall**3%
**Color**2%
**Weight Heavy**2%
**Strength**1%
## **Common questions**
- **Is 2025-2026 monthly planner profitable to sell on Amazon United States?**
- The niche generates $430K/yr across 48 tracked products. 16 of 30 products launched in the last 360 days are still selling. 90-day search growth is -74.5%. Flapen's verdict: Skip it (48/100).
- **How competitive is the 2025-2026 monthly planner niche?**
- 27 brands and 78 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in 2025-2026 monthly planner?**
- Top complaints mined from reviews: Size-Overall, Thickness, Document Organizing/Classification. The return rate is 1.7%.
- **When does demand for 2025-2026 monthly planner peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 10.1× the quietest.
- **What does it cost to enter the 2025-2026 monthly planner niche?**
- Listings span $4.79–$18.73; the average listing price is $8.83 (sweet spot $15–$100). The average incumbent carries 893 reviews — the moat a new listing must climb.
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