---
title: "Trend — 11x17 binder - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/11x17-binder/trend"
last_updated: "2026-07-21T06:36:53.570Z"
locale: en
meta:
  description: "11x17 binder shows a sweet-spot price point ($29.22 avg), but soft demand (-6.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "11x17 binder shows a sweet-spot price point ($29.22 avg), but soft demand (-6.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — 11x17 binder - Flapen"
---

# **11x17 binder**

**Worth a look**

Shows a sweet-spot price point ($29.22 avg), but soft demand (-6.7% this quarter) keeps it on the watch list.

Market size 41Growth 22Conversion 75Competition 48Returns 87Price range 88Avg price 95Brand share 43Review moat 72Quality gap 42

**Avg price**

**Incredible****$29.22**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.02–$97.47**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.4%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****7.1%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****612.79**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$211K**

$211K/yr · 102K searches

**Growth**

**Bad****-6.7%**

90-day search growth — must beat 0% to launch