---
title: "11x17 binder — $211K/yr Amazon United States Niche, Score 54/100 - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/11x17-binder"
last_updated: "2026-07-20T18:42:47.215Z"
locale: en
meta:
description: "11x17 binder shows a sweet-spot price point ($29.22 avg), but soft demand (-6.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "11x17 binder shows a sweet-spot price point ($29.22 avg), but soft demand (-6.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "11x17 binder — $211K/yr Amazon United States Niche, Score 54/100 - Flapen"
---
# **11x17 binder**
**Worth a look**
Shows a sweet-spot price point ($29.22 avg), but soft demand (-6.7% this quarter) keeps it on the watch list.
Market size 41Growth 22Conversion 75Competition 48Returns 87Price range 88Avg price 95Brand share 43Review moat 72Quality gap 42
**Avg price**
**Incredible****$29.22**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.02–$97.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.4%**
return rate — above 6% kills the launch gate
**Conversion**
**Great****7.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****612.79**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$211K**
$211K/yr · 102K searches
**Growth**
**Bad****-6.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, 11x17 binder is a $211K/yr Amazon United States market (102K searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$365K–$438K**
- units × avg price
- **Launch success**
- **—**
- 0 of 0 new (360d)
- **Conversion rate**
- **7.1%**
- **Avg BSR**
- **#94**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **174 days**
## **Competition**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**78**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 96%
**Open market**
**15%**
- Cardinal41% - Humyoun12% - Sooez9% - Avery9% - Dunwell8% - Ruby Paulina6% - Open — no brand owns it (6 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.7% search growth over the last 90 days.
3K2KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/office-products/11x17-binder/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$21K20%$42K30%$63K40%$85K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cardinal 11-Inch x 17-Inch ClearVue Slant-D Ring Binder 1-Inch White (22112CB)**Cardinal**$14.17**4.7★166 rev](https://www.amazon.com/dp/B001PMI1US) [2**Sooez Art Portfolios 11x17 Large Portfolio Folder with 30 Pockets & Black Inner Sheets Display 60 Pages 11 x 17 Presentation Book**Sooez**$15.89**4.8★1,946 rev](https://www.amazon.com/dp/B097268MQK) [3**Cardinal Slant-D Ring 11 x 17 Tabloid ClearVue Binders 3 Rings 63% Recycled White**Cardinal**$22.71**4.7★1,643 rev](https://www.amazon.com/dp/B001PMJZVM) [4**Cardinal 11-Inch x 17-Inch ClearVue Slant-D Ring Binder 2-Inch White (22132)**Cardinal**$20.55**4.7★1,643 rev](https://www.amazon.com/dp/B001PMI1VM) [5**Humyoun 4 Pcs 11 x 17 Inch 3 Ring Binders 1 Inch Rings Heavy Duty View Plastic Flexible D Ring Binders Economy Holds 11 x 17 Paper for Artwork Blueprints Office Home Work Places (White)**Humyoun**$36.58**4.1★82 rev](https://www.amazon.com/dp/B0D9854ZGB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JoyCat Art Portfolio Binder Fits 11x17 40 Pockets Art Folder with Clear View Pages 80 Sheets Presentation Binder for Artists and Students (Black)**JoyCat**$17.98**95 rev1y ago](https://www.amazon.com/dp/B0F53FHLL6) [**Humyoun 4 Pcs 11 x 17 Inch 3 Ring Binders 1.5 Inch Rings Heavy Duty View Plastic Flexible D Ring Binders Economy Holds 11 x 17 Paper for Artwork Blueprints Office Home Work Places(Black)**Humyoun**$38.57**82 rev1y ago](https://www.amazon.com/dp/B0DZY1L2BC) [**Humyoun 8 Pcs 3 Ring Binders Rings Heavy Duty View D Ring Binders Economy Holds 11 x 17 Paper for Artwork Blueprints Office Home Work Places(White 1 Inch)**Humyoun**$52.41**19 rev1y ago](https://www.amazon.com/dp/B0DTHV1PRM) [**Humyoun 4 Pcs 11 x 17 Inch 3 Ring Binders 1 Inch Rings Heavy Duty View Plastic Flexible D Ring Binders Economy Holds 11 x 17 Paper for Artwork Blueprints Office Home Work Places(Black)**Humyoun**$36.02**82 rev1y ago](https://www.amazon.com/dp/B0DKFFV1ZC) [**Humyoun 4 Pcs 11 x 17 Inch 3 Ring Binders 1 Inch Rings Heavy Duty View Plastic Flexible D Ring Binders Economy Holds 11 x 17 Paper for Artwork Blueprints Office Home Work Places (White)**Humyoun**$36.58**82 rev1y ago](https://www.amazon.com/dp/B0D9854ZGB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Humyoun 4 Pcs 11 x 17 Inch 3 Ring Binders 1.5 Inch Rings Heavy Duty View Plastic Flexible D Ring Binders Economy Holds 11 x 17 Paper for Artwork Blueprints Office Home Work Places(Black)**Humyoun**$38.57**4.1★**▲ 90%**](https://www.amazon.com/dp/B0DZY1L2BC) [**JoyCat Art Portfolio Binder Fits 11x17 40 Pockets Art Folder with Clear View Pages 80 Sheets Presentation Binder for Artists and Students (Black)**JoyCat**$17.98**4.6★**▲ 71%**](https://www.amazon.com/dp/B0F53FHLL6) [**Dunwell 11x17 Art Portfolio Binder with Black Mounting Paper (Black) Large Portfolio Folder for Artwork Storage 24 Clear Plastic Sleeves Displays 48 Pages Acid-Free 11 x 17 Presentation Book**Dunwell**$18.26**4.7★**▲ 61%**](https://www.amazon.com/dp/B08C2YVHVJ) [**Resurhang 10 Pcs 11x17 Inch Pressboard Report Cover 3 Capacity Presentation Binder Folder with Metal Prong Paper Fastener to Neatly Bind Reports Proposals Transcripts Other Documents (Black)**Resurhang**$33.23**4.6★**▲ 52%**](https://www.amazon.com/dp/B0CPSS1SSB) [**gisgfim 12 Pcs 11 x 17 Pressboard Report Cover 3 Capacity Metal Prong Paper Fastener with Compressor Presentation Binder Folder to Neatly Bind Reports Proposals Transcripts Document**gisgfim**$40.74**4.6★**▲ 51%**](https://www.amazon.com/dp/B0D922NHHW)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Overall a quality binder”*
**Advertised Vs Actual Product**19%
*“as advertised”*
**Value For Money**11%
*“Amazing bargain for a portfolio that includes so much”*
**Size-Overall**9%
*“Good fit”*
**Document Organizing/Classification**7%
*“Great organization tool”*
**Ease Of Use**5%
*“Easy to use”*
**Weight Light**4%
*“is very light to carry around”*
**Portability**3%
*“Better than I expected, definitely needed a portfolio to transport my artwork and materials to and from”*
**Efficiency**3%
*“Works well”*
**Paper Quality**3%
*“Legal paper is a complete project that is easy to read”*
### **What buyers complain about **
**Size-Overall**25%
*“This a little too big”*
**Advertised Vs Actual Product**13%
*“Doesn't hold 11x17" posters as claimed.”*
**Functionality-Overall**13%
*“This product has failed at the one job it's supposed to do”*
**Print Quality**13%
*“Badly creased”*
**Material Quality**13%
*“the plastic is cheap and tears”*
**Thickness**4%
*“The document protector sheets are super thin”*
**Flatness**4%
*“do not lay flat”*
**Paper Quality**4%
*“The document protector sheets are super thin”*
### **Top return reasons **
**Size-Overall**77%
**Advertised Vs Actual Product**4%
**Strength**3%
**Value For Money**2%
**Functionality-Overall**2%
**Material Quality**2%
**Quality-Overall**2%
**Thin**1%
**Defective Material/Parts**1%
**Thickness**1%
## **Common questions**
- **Is 11x17 binder profitable to sell on Amazon United States?**
- The niche generates $211K/yr across 24 tracked products. 90-day search growth is -6.7%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the 11x17 binder niche?**
- 12 brands and 78 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in 11x17 binder?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Functionality-Overall. The return rate is 1.4%.
- **When does demand for 11x17 binder peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the 11x17 binder niche?**
- Listings span $7.02–$97.47; the average listing price is $29.22 (sweet spot $15–$100). The average incumbent carries 613 reviews — the moat a new listing must climb.
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