---
title: "Yamaha Pacifica — $235K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/musical-instruments/yamaha-pacifica"
last_updated: "2026-08-10T23:36:20.272Z"
locale: en
meta:
description: "Niche score 33/100 · $235K/yr market · 155K searches/yr · $457.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $235K/yr market · 155K searches/yr · $457.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Yamaha Pacifica — $235K/yr Amazon US Niche (2026) - Flapen"
---
# **yamaha pacifica**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 44Growth 31Conversion 4Competition 55Returns 49Price range 0Avg price 7Brand share 0Review moat 76Quality gap 35
**Review moat**
**Great****476**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****3.0%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$235K**
$235K/yr · 155K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+5.1%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$457.75**
avg listing price — sweet spot $15–$100
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$126.22–$964.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, yamaha pacifica is a $235K/yr Amazon United States market (155K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yamaha pacifica market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$114K–$229K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#138**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **79%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **202 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▲rising
**Sellers**
**40**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 90%
**Open market**
**0%**
- Yamaha86% - Fender11% - Ibanez2% - Donner1% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 28 weeks — +5.1% search growth over the last 90 days.
4K3KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/musical-instruments/yamaha-pacifica/trend)
## **Top yamaha pacifica search terms**
- **yamaha pacifica**61K/yr+12.3%0.2% conv. - **yamaha electric guitar**51K/yr+2.6%0.3% conv. - **yamaha pacifica 012**12K/yr+15.2%0.7% conv. - **electric guitar yamaha**10K/yr+4.2%0.2% conv. - **guitarra elctrica yamaha**7K/yr+5.8%0.0% conv. - **guitarra electrica yamaha**4K/yr+14.6%0.0% conv. - **yamaha pacifica electric guitar**6K/yr-46.4%0.0% conv. - **yamaha guitar electric**5K/yr-29.2%0.0% conv. [**All search terms **](https://flapen.com/research/us/musical-instruments/yamaha-pacifica/search-terms)
## **Top yamaha pacifica products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$12K10%$23K15%$35K20%$47K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yamaha Pacifica Series PAC012 Electric Guitar; Black**Yamaha**$247.66**4.6★526 rev](https://www.amazon.com/dp/B0002GZWRI) [2**Yamaha Pacifica Series PAC112V Electric Guitar; Sonic Blue**Yamaha**$335.55**4.5★423 rev](https://www.amazon.com/dp/B0010XBLP4) [3**Yamaha Pacifica Series PAC12 Electric Guitar; Metallic Blue**Yamaha**$240.34**4.6★526 rev](https://www.amazon.com/dp/B0002GZWZ0) [4**Yamaha Pacifica Series PAC012 Electric Guitar; Metallic Red**Yamaha**$240.35**4.6★526 rev](https://www.amazon.com/dp/B0002GZWSM) [5**Yamaha Pacifica Series PAC112V Electric Guitar; Black**Yamaha**$336.03**4.5★423 rev](https://www.amazon.com/dp/B0010X7LF8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pacifica SC Standard Plus Electric Guitar with Rosewood Fingerboard Peppermint Green with Gig Case**Yamaha**$710.35**1 rev5mo ago](https://www.amazon.com/dp/B0G8MGZ6KN) [**Yamaha Revstar Standard RSS20 MGR Electric Guitar with Gig Bag Mist Green**Yamaha**$804.70**3 rev8mo ago](https://www.amazon.com/dp/B0FT5L579N) [**Fender Squier Stratocaster Electric Guitar - Daphne Blue Bundle with Amplifier Gig Bag Cable Strap Picks and Austin Bazaar Instructional Video**Fender**$238.17**237 rev1y ago](https://www.amazon.com/dp/B0DKP7WQ5J) [**Fender Squier Debut Series Stratocaster Electric Guitar Beginner Guitar with 2-Year Warranty Includes Free Lessons Black with Matte Finish**Fender**$139.58**2,393 rev2y ago](https://www.amazon.com/dp/B0CSM4HPJK) [**Fender Squier Debut Series Stratocaster Electric Guitar Beginner Guitar with 2-Year Warranty Includes Free Lessons 2-Color Sunburst with Matte Finish**Fender**$136.83**2,393 rev2y ago](https://www.amazon.com/dp/B0CSLNWTQ8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yamaha Pacifica Standard Plus Electric Guitar Maple Fingerboard With Gig Bag Black**Yamaha**$964.45**4.4★**▲ 278%**](https://www.amazon.com/dp/B0CPM9VLG6) [**Pacifica SC Standard Plus Electric Guitar with Rosewood Fingerboard Peppermint Green with Gig Case**Yamaha**$710.35**5.0★**▲ 240%**](https://www.amazon.com/dp/B0G8MGZ6KN) [**Fender Squier Debut Series Stratocaster Electric Guitar Beginner Guitar with 2-Year Warranty Includes Free Lessons 2-Color Sunburst with Matte Finish**Fender**$136.83**4.6★**▲ 207%**](https://www.amazon.com/dp/B0CSLNWTQ8) [**Yamaha Pacifica Standard Plus Electric Guitar Maple Fingerboard With Gig Bag Ash Pink**Yamaha**$755.29**4.4★**▲ 200%**](https://www.amazon.com/dp/B0CPMCQ5DS) [**Yamaha Pacifica Series PAC012 Electric Guitar; Metallic Red**Yamaha**$240.35**4.6★**▲ 132%**](https://www.amazon.com/dp/B0002GZWSM)
**~~View all trending →~~**
## **What buyers say about yamaha pacifica**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Excellent quality, awesome color flat black”*
**Value For Money**20%
*“Good deal”*
**Audio Quality**10%
*“Good sound”*
**Tune Retention**9%
*“delivering an incredible sound when tuned correctly”*
**Amplification**6%
*“The amp is also nice”*
**Advertised Vs Actual Product**5%
*“it was accurate to description”*
**Ease Of Use**4%
*“nothing very hard”*
**Durability**2%
*“It's good that it didn't fall out and get damaged”*
**Size-Overall**2%
*“Comfortable size”*
**Strength**2%
*“This is a pretty solid guitar”*
### **What buyers complain about **
**Tune Retention**12%
*“Horrible intonation at the 12th thru 15th frets”*
**Noise Level**9%
*“middle pick ups noisy”*
**Amplification**9%
*“The amplifier was on the cheap side”*
**Defective Material/Parts**7%
*“it comes with a broken back plate”*
**Quality-Overall**6%
*“Quality control is non-existent”*
**Hard Feel**5%
*“They were simply not smooth at all”*
**Strap/String Quality**4%
*“Wasnt super impressed by it my daughter liked it then two strings broke on 3rd use before we could even tune it”*
**Audio Quality**3%
*“Sound quality poor”*
**Weight Heavy**2%
*“The unit Is a bit heavy”*
**Strength**2%
*“weak”*
### **Top return reasons **
**Amplification**12%
**Audio Quality**11%
**Size-Overall**8%
**Defective Material/Parts**8%
**Bass**7%
**Functionality-Overall**7%
**Value For Money**6%
**Strap/String Quality**6%
**Quality-Overall**5%
**Advertised Vs Actual Product**5%
## **Common questions**
- **Is yamaha pacifica profitable to sell on Amazon United States?**
- The niche generates $235K/yr across 29 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +5.1%. Flapen's verdict: Skip it (33/100).
- **How competitive is the yamaha pacifica niche?**
- 4 brands and 40 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in yamaha pacifica?**
- Top complaints mined from reviews: Tune Retention, Noise Level, Amplification. The return rate is 3.0%.
- **What does it cost to enter the yamaha pacifica niche?**
- Listings span $126.22–$964.45; the average listing price is $457.75 (sweet spot $15–$100). The average incumbent carries 476 reviews — the moat a new listing must climb.
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