---
title: "Yamaha Guitar — $84K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/musical-instruments/yamaha-guitar"
last_updated: "2026-08-10T22:46:31.353Z"
locale: en
meta:
description: "Niche score 41/100 · $84K/yr market · 116K searches/yr · $250.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $84K/yr market · 116K searches/yr · $250.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Yamaha Guitar — $84K/yr Amazon US Niche (2026) - Flapen"
---
# **yamaha guitar**
**Skip it**
Weak search conversion (0.3%) — this niche doesn't clear our bar today.
Market size 21Growth 20Conversion 4Competition 95Returns 45Price range 5Avg price 38Brand share 48Review moat 72Quality gap 53
**Competition**
**Incredible****20%**
top-5 click share — an open shelf
**Review moat**
**Good****601.96**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****3.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Okay****$250.94**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$84K**
$84K/yr · 116K searches
**Growth**
**Bad****-10.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$58.99–$835.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, yamaha guitar is a $84K/yr Amazon United States market (116K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yamaha guitar market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$63K–$125K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#110**
- **Page quality**
- **0%**
- **Prime**
- **64%**
- **Sponsored**
- **74%**
- **Out of stock**
- **5.9%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **198 days**
## **Competition & brand share**
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.
**Brands**
**25 **▲rising
**Sellers**
**94**
**Top-5 brand share**
**76%**
Top 20: 99%
**Top-5 click share**
**20%**
Top 20: 51%
**Open market**
**20%**
- Yamaha32% - Fender22% - Alvarez10% - GLARRY6% - Washburn6% - enya4%
## **Demand & seasonality**
Weekly Amazon search volume, last 88 weeks — -10.1% search growth over the last 90 days.
20K15KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/musical-instruments/yamaha-guitar/trend)
## **Top yamaha guitar search terms**
- **yamaha guitar acoustic**28K/yr-14.6%0.7% conv. - **alvarez acoustic guitar**17K/yr-15.7%0.1% conv. - **thin body acoustic guitar**10K/yr+7.8%0.3% conv. - **acoustic electric**8K/yr+8.0%0.3% conv. - **guitarra fender electroacustica**8K/yr-7.2%0.1% conv. - **electric acoustic**5K/yr+22.7%0.4% conv. - **thinline acoustic guitar**7K/yr-19.4%0.0% conv. - **yamaha acoustic guitars**8K/yr-19.8%0.5% conv. - **glarry acoustic guitar**6K/yr-29.6%0.4% conv. - **cutaway acoustic guitar**5K/yr-31.3%0.1% conv. [**All search terms **](https://flapen.com/research/us/musical-instruments/yamaha-guitar/search-terms)
## **Top yamaha guitar products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$3K6%$5K8%$7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**YAMAHA FG800J Solid Top Acoustic Guitar**Yamaha**$249.26**4.7★366 rev](https://www.amazon.com/dp/B0BYFC65L7) [2**Washburn WA90CE Acoustic-Electric Guitar Kit Dreadnought Cutaway Built-In Tuner Okoume Body Perfect Holiday Gift for Adults Beginners Musicians & Live Performance**Washburn**$106.86**4.5★122 rev](https://www.amazon.com/dp/B0FTNNTTJX) [3**Fender California Debut Redondo CE Series Acoustic Guitar Beginner Guitar 2-Year Warranty Includes Built-In Tuner 2-Tone Sunburst**Fender**$140.72**4.6★799 rev](https://www.amazon.com/dp/B0DX7JVDGZ) [4**Enya NOVA GO SP1 Carbon Fiber Travel Guitar - 35 Acoustic Electric with Smart AcousticPlus Technology Built-in Effects USB Recording Bluetooth Speaker Beginner Bundle with Gig Bag & Accessories**enya**$243.18**4.6★122 rev](https://www.amazon.com/dp/B0FX9C1ZDH) [5**Natasha Carbon Fiber Acoustic Guitar 38-inch Steel-string Guitarra Durable 6-string Ultra-thin Guitar for Beginners (Black)**NataSha**$194.28**4.5★65 rev](https://www.amazon.com/dp/B0DSTVF8ZB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GLARRY 41in Acoustic Electric Guitar Unique Round-back Design 6 String Cutaway Guitar Beginner Kit with EQ Bag Strap Picks Strings (Black Full-Right Handed)**GLARRY**$88.95**5 rev4mo ago](https://www.amazon.com/dp/B0GPNV3CTL) [**Yamaha FS800J Small Body Solid Top Acoustic Guitar Natural Concert**Yamaha**$257.32**366 rev8mo ago](https://www.amazon.com/dp/B0G1CSSSZM) [**Fender California Redondo CE Acoustic-Electric Guitar - Natural Bundle with Gig Bag Strap Strings Picks and Austin Bazaar Instructional Video**Fender**$171.15**25 rev8mo ago](https://www.amazon.com/dp/B0FZL435HZ) [**Enya NOVA GO SP1 Carbon Fiber Travel Guitar - 35 Acoustic Electric with Smart AcousticPlus Technology Built-in Effects USB Recording Bluetooth Speaker Beginner Bundle with Gig Bag & Accessories**enya**$243.18**122 rev8mo ago](https://www.amazon.com/dp/B0FX9C1ZDH) [**Washburn WA90CE Acoustic-Electric Guitar Kit Dreadnought Cutaway Built-In Tuner Okoume Body Perfect Holiday Gift for Adults Beginners Musicians & Live Performance**Washburn**$106.86**122 rev9mo ago](https://www.amazon.com/dp/B0FTNNTTJX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GLARRY 41in Acoustic Electric Guitar Unique Round-back Design 6 String Cutaway Guitar Beginner Kit with EQ Bag Strap Picks Strings (Black Full-Right Handed)**GLARRY**$88.95**3.0★**▲ 337%**](https://www.amazon.com/dp/B0GPNV3CTL) [**Fender California Redondo CE Acoustic-Electric Guitar - Natural Bundle with Gig Bag Strap Strings Picks and Austin Bazaar Instructional Video**Fender**$171.15**4.9★**▲ 297%**](https://www.amazon.com/dp/B0FZL435HZ) [**Alvarez Regent RD26 Dreadnought Acoustic Guitar Natural/Gloss**Alvarez**$253.26**4.5★**▲ 148%**](https://www.amazon.com/dp/B00HF8PWUS) [**Alvarez Regent 26 Series Folk/OM Electric-Acoustic Guitar with Deluxe Gig Bag Rosewood Fingerboard Natural**Alvarez**$284.20**5.0★**▲ 124%**](https://www.amazon.com/dp/B00IMPQLIK) [**Yamaha APX600M Thin Body Acoustic-Electric Guitar Matte Finish**Yamaha**$338.28**4.6★**▲ 124%**](https://www.amazon.com/dp/B0C7DR7ZT7)
**~~View all trending →~~**
## **What buyers say about yamaha guitar**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Audio Quality**19%
*“The sound is beautiful”*
**Quality-Overall**18%
*“The build quality is excellent”*
**Value For Money**14%
*“Money well spent”*
**Tune Retention**14%
*“Seems to stay in tune well”*
**Bass**4%
*“I absolutely love this bass”*
**Advertised Vs Actual Product**3%
*“Just as advertised”*
**Size-Overall**3%
*“This fit the bill”*
**Ease Of Use**2%
*“Easy to handle”*
**Strap/String Quality**2%
*“Strings are nice and tight”*
**Design-Overall**1%
*“Well built”*
### **What buyers complain about **
**Strap/String Quality**13%
*“feels good the strap was to small”*
**Tune Retention**11%
*“Not tuned”*
**Quality-Overall**8%
*“Just weak quality control”*
**Audio Quality**5%
*“Poor sound”*
**Size-Overall**5%
*“It is a little big”*
**Value For Money**3%
*“Not worth the money”*
**Wood Quality**3%
*“The tone does not replicate real wood”*
**Defective Material/Parts**3%
*“Defective”*
**Durability**2%
*“break so easily”*
**Amplification**2%
*“off the amp”*
### **Top return reasons **
**Size-Overall**24%
**Audio Quality**14%
**Strap/String Quality**12%
**Defective Material/Parts**7%
**Tune Retention**7%
**Advertised Vs Actual Product**6%
**Quality-Overall**5%
**Value For Money**4%
**Functionality-Overall**3%
**Noise Level**2%
## **Common questions**
- **Is yamaha guitar profitable to sell on Amazon United States?**
- The niche generates $84K/yr across 107 tracked products. 9 of 15 products launched in the last 360 days are still selling. 90-day search growth is -10.1%. Flapen's verdict: Skip it (41/100).
- **How competitive is the yamaha guitar niche?**
- 25 brands and 94 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in yamaha guitar?**
- Top complaints mined from reviews: Strap/String Quality, Tune Retention, Quality-Overall. The return rate is 3.4%.
- **When does demand for yamaha guitar peak?**
- Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the yamaha guitar niche?**
- Listings span $58.99–$835.52; the average listing price is $250.94 (sweet spot $15–$100). The average incumbent carries 602 reviews — the moat a new listing must climb.
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