---
title: "Iyv — $153K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/musical-instruments/iyv"
last_updated: "2026-08-08T21:42:58.574Z"
locale: en
meta:
description: "Niche score 39/100 · $153K/yr market · 1.0M searches/yr · $169.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $153K/yr market · 1.0M searches/yr · $169.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Iyv — $153K/yr Amazon US Niche (2026) - Flapen"
---
# **iyv**
**Skip it**
Weak search conversion (0.1%) — this niche doesn't clear our bar today.
Market size 33Growth 15Conversion 1Competition 95Returns 5Price range 22Avg price 52Brand share 15Review moat 85Quality gap 78
**Competition**
**Great****20%**
top-5 click share — an open shelf
**Review moat**
**Great****291.25**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$169.77**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$153K**
$153K/yr · 1.0M searches
**Price range**
**Bad****$9.54–$395.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-20.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Returns**
**Bad****10.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, iyv is a $153K/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 39/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **iyv market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$340K–$424K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#265**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **29%**
- **Out of stock**
- **9.8%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.
**Brands**
**15 **▲rising
**Sellers**
**31**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**20%**
Top 20: 56%
**Open market**
**5%**
- IYV71% - Grote15% - YYV3% - Alex Vando3% - REDID3% - Ibanez1% - Open — no brand owns it (9 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 76 weeks — -20.7% search growth over the last 90 days.
25K15KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/musical-instruments/iyv/trend)
## **Top iyv search terms**
- **iyv**268K/yr-23.9%0.1% conv. - **iyv electric guitar**228K/yr-19.4%0.2% conv. - **iyv guitar**90K/yr-26.3%0.2% conv. - **semi hollow body electric guitar**59K/yr-11.9%0.1% conv. - **hollow body electric guitar**57K/yr-10.9%0.1% conv. - **iyv guitars all**40K/yr-31.3%0.1% conv. - **grote guitar**28K/yr+0.5%0.1% conv. - **iyv guitars**32K/yr-28.3%0.2% conv. - **grote**31K/yr-13.0%0.1% conv. - **ivy guitar**32K/yr-27.3%0.1% conv. [**All search terms **](https://flapen.com/research/us/musical-instruments/iyv/search-terms)
## **Top iyv products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$3K4%$6K6%$9K8%$12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**IYV-IRK-300 Semi Hollow Electric Guitar 3T Sunburst (IYV)**IYV**$146.07**4.4★297 rev](https://www.amazon.com/dp/B098T6DS3H) [2**IYV ISMR-200 6 String Solid Body Electric Guitar Black**IYV**$138.28**4.2★80 rev](https://www.amazon.com/dp/B0B2VW2K5H) [3**IYV ILS-300D Electric Guitar Cherry Sunburst**IYV**$142.19**4.4★86 rev](https://www.amazon.com/dp/B095K8SQXX) [4**IYV-ILS-340 SB Solid Body Electric guitars Sunburst**IYV**$147.91**4.6★48 rev](https://www.amazon.com/dp/B0C4H4NV8S) [5**IYV ITF-450 TL Solid Top Semi Hollow Body Electric Guitar Trans Red**IYV**$135.91**4.1★39 rev](https://www.amazon.com/dp/B0B24BG59L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**IYV-IRK-300 Semi Hollow Electric Guitar Black**IYV**$144.03**52 rev1y ago](https://www.amazon.com/dp/B0DDT73L7Q) [**IYV ILJR-200 6 String Solid-Body Electric Guitar Black**IYV**$136.28**9 rev1y ago](https://www.amazon.com/dp/B0DD3BFRYH) [**IYV-IJZ-300A TSB Jazz Solid hollow-Body Electric Guitar Tobacco Sunburst**IYV**$193.32**140 rev2y ago](https://www.amazon.com/dp/B0CZ3P97LP) [**IYV-IP-200 SB Solid Body Electric Guitar Sunburst**IYV**$124.12**25 rev3y ago](https://www.amazon.com/dp/B0C4KG3T9C) [**IYV-ILS-340 SB Solid Body Electric guitars Sunburst**IYV**$147.91**48 rev3y ago](https://www.amazon.com/dp/B0C4H4NV8S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**YYV Womens Workout Tank Tops Lightweight Sleeveless Shirts for Women Loose Fit Tops for Athletic Running Tennis Yoga (Aqua Large)**YYV**$16.46**4.4★**▲ 416%**](https://www.amazon.com/dp/B0BM46GVKK) [**Alex Vando Mens Dress Shirt Wrinkle Free Regular Fit 4-Way Stretch Button Down Shirts Blue L**Alex Vando**$15.24**4.4★**▲ 398%**](https://www.amazon.com/dp/B093V4NJHD) [**Grote Full Scale Electric Guitar Semi-Hollow Body Guitar Stainless Steel Frets (Natural)**Grote**$189.78**4.6★**▲ 108%**](https://www.amazon.com/dp/B09Z1Z97GB) [**Grote Full Scale Electric Guitar Semi-Hollow Body Guitar Stainless Steel Frets (Vintage Sunburst)**Grote**$191.48**4.6★**▲ 66%**](https://www.amazon.com/dp/B08HYD5NVM) [**IYV ILJR-200 6 String Solid-Body Electric Guitar Black**IYV**$136.28**4.8★**▲ 37%**](https://www.amazon.com/dp/B0DD3BFRYH)
**~~View all trending →~~**
## **What buyers say about iyv**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**19%
*“Money well spent”*
**Quality-Overall**16%
*“The build quality is very good for the price point”*
**Tune Retention**13%
*“Stays in tune”*
**Bass**9%
*“Awesome Bass”*
**Audio Quality**9%
*“Great Sound”*
**Assembly/Installation**3%
*“came actually set up decently”*
**Strap/String Quality**3%
*“with right strap not a big issue”*
**Weight Light**2%
*“Its a very light guitar”*
**Color**2%
*“Color is fantastic”*
**Design-Overall**1%
*“Beautiful design as well”*
### **What buyers complain about **
**Quality-Overall**12%
*“It's really low quality”*
**Tune Retention**7%
*“It struggles with keeping in tune”*
**Strap/String Quality**5%
*“I did notice that the headstock is a bit on the heavy side if you like to use a guitar strap”*
**Color**4%
*“there. color bleed onto binding in a few places”*
**Weight Heavy**4%
*“This thing is kinda heavy too”*
**Assembly/Installation**3%
*“Needs a little setup”*
**Noise Level**3%
*“The guitar is extremely loud”*
**Value For Money**3%
*“Overpriced garbage”*
**Size-Overall**3%
*“it is HUGE”*
**Thickness**2%
*“A bit heftier. heavier/thicker”*
### **Top return reasons **
**Size-Overall**14%
**Defective Material/Parts**8%
**Tune Retention**7%
**Advertised Vs Actual Product**6%
**Color**6%
**Audio Quality**6%
**Strap/String Quality**5%
**Quality-Overall**4%
**Material Quality**4%
**Functionality-Overall**4%
## **Common questions**
- **Is iyv profitable to sell on Amazon United States?**
- The niche generates $153K/yr across 77 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -20.7%. Flapen's verdict: Skip it (39/100).
- **How competitive is the iyv niche?**
- 15 brands and 31 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in iyv?**
- Top complaints mined from reviews: Quality-Overall, Tune Retention, Strap/String Quality. The return rate is 10.6% — above our launch gate.
- **When does demand for iyv peak?**
- Demand peaks in Jan–Feb; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the iyv niche?**
- Listings span $9.54–$395.54; the average listing price is $169.77 (sweet spot $15–$100). The average incumbent carries 291 reviews — the moat a new listing must climb.
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