---
title: "Fesley Electric Guitar — $260K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/musical-instruments/fesley-electric-guitar"
last_updated: "2026-08-11T00:39:56.262Z"
locale: en
meta:
description: "Niche score 42/100 · $260K/yr market · 1.2M searches/yr · $167.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $260K/yr market · 1.2M searches/yr · $167.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fesley Electric Guitar — $260K/yr Amazon US Niche (2026) - Flapen"
---
# **fesley electric guitar**
**Skip it**
Weak search conversion (0.1%) — this niche doesn't clear our bar today.
Market size 48Growth 15Conversion 2Competition 96Returns 14Price range 29Avg price 52Brand share 19Review moat 83Quality gap 68
**Competition**
**Incredible****17%**
top-5 click share — an open shelf
**Review moat**
**Great****336.2**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$167.56**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$260K**
$260K/yr · 1.2M searches
**Price range**
**Okay****$9.54–$299.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-19.5%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****8.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, fesley electric guitar is a $260K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Feb. Verdict: Skip it — 42/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fesley electric guitar market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$419K–$503K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#235**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **52%**
- **Out of stock**
- **30.2%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.
**Brands**
**17 **—flat
**Sellers**
**38**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**17%**
Top 20: 46%
**Open market**
**5%**
- IYV51% - Leo Jaymz30% - WestCreek Guitars5% - Fesley4% - YYV2% - Alex Vando2% - Open — no brand owns it (11 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -19.5% search growth over the last 90 days.
30K20KHoliday '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/musical-instruments/fesley-electric-guitar/trend)
## **Top fesley electric guitar search terms**
- **leo jaymz electric guitar**195K/yr-6.8%0.1% conv. - **iyv**268K/yr-23.9%0.1% conv. - **iyv electric guitar**228K/yr-19.4%0.2% conv. - **iyv guitar**90K/yr-26.3%0.2% conv. - **fesley electric guitar**99K/yr-39.7%0.1% conv. - **westcreek electric guitar**58K/yr-18.9%0.1% conv. - **harley benton**39K/yr+13.5%0.0% conv. - **iyv guitars all**40K/yr-31.3%0.1% conv. - **iyv guitars**32K/yr-28.3%0.2% conv. - **leo jaymz guitar**26K/yr-16.8%0.1% conv. [**All search terms **](https://flapen.com/research/us/musical-instruments/fesley-electric-guitar/search-terms)
## **Top fesley electric guitar products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$5K4%$10K6%$16K8%$21K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**IYV-IRK-300 Semi Hollow Electric Guitar 3T Sunburst (IYV)**IYV**$146.07**4.4★297 rev](https://www.amazon.com/dp/B098T6DS3H) [2**Leo Jaymz Tsunami Deluxe Mahogany Body & Roasted Maple Neck HH Pickups with Rail Double-Locking Tremolo 24 Frets(Violet)**Leo Jaymz**$252.95**4.1★24 rev](https://www.amazon.com/dp/B0G57F22QQ) [3**IYV ISMR-200 6 String Solid Body Electric Guitar Black**IYV**$138.28**4.2★80 rev](https://www.amazon.com/dp/B0B2VW2K5H) [4**IYV-ILS-340 SB Solid Body Electric guitars Sunburst**IYV**$147.91**4.6★48 rev](https://www.amazon.com/dp/B0C4H4NV8S) [5**IYV ILS-300D Electric Guitar Cherry Sunburst**IYV**$142.19**4.4★86 rev](https://www.amazon.com/dp/B095K8SQXX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Leo Jaymz Monsoon Series 24-Fret Electric Guitar with Mahogany Body Walnut/Maple Neck Stainless Steel Frets Dual Humbuckers 3-Way Toggle Switch Bald Shredder Special Edition (Honey Sunburst Ash)**Leo Jaymz**$247.20**13 rev3mo ago](https://www.amazon.com/dp/B0GVMSQ1X1) [**Leo Jaymz Electric Guitar Thunderstorm ST Style Solid Body Electric Guitar Flamed Maple Top Purple Fixed Bridge Railway Pickup 24 Frets for Beginner Student&Adult (Purple Flame)**Leo Jaymz**$160.66**13 rev5mo ago](https://www.amazon.com/dp/B0GGGQ2NHK) [**Leo Jaymz Tsunami Deluxe Mahogany Body & Roasted Maple Neck HH Pickups with Rail Double-Locking Tremolo 24 Frets(Violet)**Leo Jaymz**$252.95**24 rev7mo ago](https://www.amazon.com/dp/B0G57F22QQ) [**IYV ILJR-200 6 String Solid-Body Electric Guitar Black**IYV**$136.28**9 rev1y ago](https://www.amazon.com/dp/B0DD3BFRYH) [**Leo Jaymz Electric Guitar Hurricane Deluxe Series Burl Top Mahogany Body Roasted Maple Neck Rosewood Fretboard Locking Tuners Rounded Frets Case (Violet Deluxe)**Leo Jaymz**$251.53**63 rev1y ago](https://www.amazon.com/dp/B0DCTXQPST)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Leo Jaymz Monsoon Series 24-Fret Electric Guitar with Mahogany Body Walnut/Maple Neck Stainless Steel Frets Dual Humbuckers 3-Way Toggle Switch Bald Shredder Special Edition (Honey Sunburst Ash)**Leo Jaymz**$247.20**4.8★**▲ 327%**](https://www.amazon.com/dp/B0GVMSQ1X1) [**YYV Womens Workout Tank Tops Lightweight Sleeveless Shirts for Women Loose Fit Tops for Athletic Running Tennis Yoga (Aqua Large)**YYV**$16.46**4.4★**▲ 325%**](https://www.amazon.com/dp/B0BM46GVKK) [**Alex Vando Mens Dress Shirt Wrinkle Free Regular Fit 4-Way Stretch Button Down Shirts Blue L**Alex Vando**$15.24**4.4★**▲ 310%**](https://www.amazon.com/dp/B093V4NJHD) [**Leo Jaymz Electric Guitar Thunderstorm ST Style Solid Body Electric Guitar Flamed Maple Top Purple Fixed Bridge Railway Pickup 24 Frets for Beginner Student&Adult (Purple Flame)**Leo Jaymz**$160.66**4.0★**▲ 261%**](https://www.amazon.com/dp/B0GGGQ2NHK) [**Leo Jaymz Tsunami Deluxe Mahogany Body & Roasted Maple Neck HH Pickups with Rail Double-Locking Tremolo 24 Frets(Violet)**Leo Jaymz**$252.95**4.1★**▲ 247%**](https://www.amazon.com/dp/B0G57F22QQ)
**~~View all trending →~~**
## **What buyers say about fesley electric guitar**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**19%
*“Amazing value”*
**Quality-Overall**19%
*“Solid build quality”*
**Tune Retention**15%
*“-Tuners feel good”*
**Audio Quality**7%
*“Sounds great”*
**Bass**6%
*“Awesome Bass”*
**Assembly/Installation**3%
*“Easy setup”*
**Strap/String Quality**3%
*“with right strap not a big issue”*
**Weight Light**3%
*“lightweight”*
**Design-Overall**2%
*“Good design”*
**Color**1%
*“love the color”*
### **What buyers complain about **
**Quality-Overall**11%
*“It's really low quality”*
**Tune Retention**10%
*“It struggles with keeping in tune”*
**Strap/String Quality**6%
*“the strap button slid right out”*
**Assembly/Installation**5%
*“Expect to need a little set-up”*
**Noise Level**4%
*“Make some noise”*
**Value For Money**3%
*“The price was ridiculous”*
**Color**3%
*“Also the color pictured is not what I got”*
**Bass**2%
*“not being a bass.”*
**Advertised Vs Actual Product**2%
*“Not what was in the picture”*
**Thickness**2%
*“it is thick”*
### **Top return reasons **
**Size-Overall**13%
**Tune Retention**8%
**Defective Material/Parts**8%
**Audio Quality**7%
**Advertised Vs Actual Product**6%
**Quality-Overall**6%
**Strap/String Quality**6%
**Functionality-Overall**5%
**Color**5%
**Noise Level**3%
## **Common questions**
- **Is fesley electric guitar profitable to sell on Amazon United States?**
- The niche generates $260K/yr across 108 tracked products. 1 of 21 products launched in the last 360 days are still selling. 90-day search growth is -19.5%. Flapen's verdict: Skip it (42/100).
- **How competitive is the fesley electric guitar niche?**
- 17 brands and 38 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in fesley electric guitar?**
- Top complaints mined from reviews: Quality-Overall, Tune Retention, Strap/String Quality. The return rate is 8.1% — above our launch gate.
- **When does demand for fesley electric guitar peak?**
- Demand peaks in Feb; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the fesley electric guitar niche?**
- Listings span $9.54–$299.07; the average listing price is $167.56 (sweet spot $15–$100). The average incumbent carries 336 reviews — the moat a new listing must climb.
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