---
title: "Elixir Perfume for Men — $2.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/musical-instruments/elixir-perfume-for-men"
last_updated: "2026-07-21T11:41:33.369Z"
locale: en
meta:
description: "Niche score 55/100 · $2.2M/yr market · 1.2M searches/yr · $33.13 avg price. Soft demand (-13.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $2.2M/yr market · 1.2M searches/yr · $33.13 avg price. Soft demand (-13.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Elixir Perfume for Men — $2.2M/yr Amazon US Niche (2026) - Flapen"
---
# **elixir perfume for men**
**Worth a look**
Shows low returns (0.3%), but soft demand (-13.8% this quarter) keeps it on the watch list.
Market size 95Growth 18Conversion 64Competition 40Returns 98Price range 82Avg price 95Brand share 21Review moat 24Quality gap 38
**Returns**
**Incredible****0.3%**
return rate — above 6% kills the launch gate
**Market size**
**Incredible****$2.2M**
$2.2M/yr · 1.2M searches
**Avg price**
**Incredible****$33.13**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$14.86–$115.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,462.71**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-13.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, elixir perfume for men is a $2.2M/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov. Verdict: Worth a look — 55/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **elixir perfume for men market data**
- **Units sold / yr**
- **50K–60K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$1.7M–$2.0M**
- units × avg price
- **Launch success**
- **83%**
- 5 of 6 new (360d)
- **Conversion rate**
- **5.6%**
- **Avg BSR**
- **#221**
- **Page quality**
- **0%**
- **Prime**
- **71%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**170**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 96%
**Open market**
**5%**
- Elixir37% - Armaf24% - Afnan19% - RASASI8% - Chthen4% - Atralia3% - Open — no brand owns it (5 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 75 weeks — -13.8% search growth over the last 90 days.
200K150KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov · busiest ÷ quietest = 30.8×
[**Open Trend **](https://flapen.com/research/us/musical-instruments/elixir-perfume-for-men/trend)
## **Top elixir perfume for men search terms**
- **elixir acoustic guitar strings**226K/yr-18.2%9.3% conv. - **elixir**99K/yr-5.6%0.8% conv. - **9pm elixir**157K/yr-45.5%3.1% conv. - **elixir perfume**33K/yr+118.9%0.3% conv. - **elixir cologne for men**62K/yr-2.9%1.1% conv. - **club de nuit urban man elixir**63K/yr+2.7%4.2% conv. - **mandarin sky elixir**98K/yr-26.8%2.4% conv. - **hawas elixir**84K/yr-21.9%2.7% conv. - **urban man elixir**31K/yr+22.4%4.0% conv. - **9 pm elixir**52K/yr-36.1%3.0% conv. [**All search terms **](https://flapen.com/research/us/musical-instruments/elixir-perfume-for-men/search-terms)
## **Top elixir perfume for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$108K10%$216K15%$324K20%$432K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Afnan 9 PM Elixir Unisex Extrait de Parfum 3.4 Fl. Oz**Afnan**$36.98**4.6★1,784 rev](https://www.amazon.com/dp/B0F59P85YF) [2**Armaf Club De Nuit Urban Man Elixir for Men Eau de Parfum Spray 3.6 Ounce**Armaf**$34.01**4.6★2,916 rev](https://www.amazon.com/dp/B0CFVF94SN) [3**Elixir Strings Acoustic Guitar Strings 80/20 Bronze with NANOWEB Technology Longest-Lasting Bright and Focused Tone For Life with Comfortable Feel 6 String Set Light 12-53**Elixir**$18.70**4.8★15,377 rev](https://www.amazon.com/dp/B0002E1O2C) [4**Elixir Strings Acoustic Guitar Strings Phosphor Bronze with NANOWEB Technology Longest-Lasting Rich and Full Tone For Life with Comfortable Feel 6 String Set Light 12-53**Elixir**$20.70**4.8★24,963 rev](https://www.amazon.com/dp/B000A6ASSS) [5**RASASI Hawas Elixir EDP For Men 3.38 Fl Oz**RASASI**$34.25**4.5★729 rev](https://www.amazon.com/dp/B0DZVZ9FYP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Chthen Odyssey Mandarin Sky Elixir Limited Edition for Men -EDP Spray 3.4 oz(100ml)**Chthen**$25.76**25 rev3mo ago](https://www.amazon.com/dp/B0GXF8DSMK) [**BIGRANK 9 PM Elixir Unisex Extrait de Parfum 3.4 Fl. Oz 9PM**BIGRANK**$28.00**14 rev4mo ago](https://www.amazon.com/dp/B0GX9QZ41Z) [**Erimberate 9-9pm 9 PM Elixir Unisex Extrait de Parfum 3.4 Fl. Oz 9PM**Erimberate**$23.36**5 rev4mo ago](https://www.amazon.com/dp/B0H1GBQ797) [**FURFITT Urban Man Elixir for Men Eau de Parfum Spray 3.6 Ounce**FURFITT**$27.83**4 rev4mo ago](https://www.amazon.com/dp/B0GRMJMQRY) [**Afnan 9 PM Night Out Unisex Extrait de Parfum 3.4 Fl. Oz**Afnan**$45.70**1,249 rev7mo ago](https://www.amazon.com/dp/B0G449WC83)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ZQLLCF Odyssey Mandarin Sky Elixir Limited Edition for Men EDP Spray 100ml (3.4 oz)**ZQLLCF**$25.94**4.0★**▲ 341%**](https://www.amazon.com/dp/B0GXKZHY46) [**Chthen Odyssey Mandarin Sky Elixir Limited Edition for Men -EDP Spray 3.4 oz(100ml)**Chthen**$25.76**4.0★**▲ 340%**](https://www.amazon.com/dp/B0GXF8DSMK) [**BIGRANK 9 PM Elixir Unisex Extrait de Parfum 3.4 Fl. Oz 9PM**BIGRANK**$28.00**4.4★**▲ 340%**](https://www.amazon.com/dp/B0GX9QZ41Z) [**Erimberate 9-9pm 9 PM Elixir Unisex Extrait de Parfum 3.4 Fl. Oz 9PM**Erimberate**$23.36**3.3★**▲ 338%**](https://www.amazon.com/dp/B0H1GBQ797) [**FURFITT Urban Man Elixir for Men Eau de Parfum Spray 3.6 Ounce**FURFITT**$27.83**4.1★**▲ 336%**](https://www.amazon.com/dp/B0GRMJMQRY)
**~~View all trending →~~**
## **What buyers say about elixir perfume for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**60%
*“Amazing scent”*
**Strap/String Quality**7%
*“Cant believe how great these strings sound”*
**Value For Money**7%
*“Great deal”*
**Durability**6%
*“Lasts all day”*
**Quality-Overall**5%
*“Great quality and bottle size”*
**Audio Quality**3%
*“Fabulous Sound Quality”*
**Advertised Vs Actual Product**2%
*“Exactly what I ordered”*
**Tune Retention**1%
*“Smooth and easy to tune”*
**Design-Overall**1%
*“Cool aesthetic overall with bottle as well”*
**Suitability Hot Weather**1%
*“Excellent option for the summer”*
### **What buyers complain about **
**Smell**40%
*“Just not my type of scent”*
**Strap/String Quality**10%
*“making the strings too loose on the guitar”*
**Durability**7%
*“It is not long lasting”*
**Value For Money**6%
*“NOT WORTH IT”*
**Quality-Overall**4%
*“Just disappointing from a quality standpoint”*
**Leak-Proof**3%
*“Bottle was leaking”*
**Strength**3%
*“not strong enough”*
**Tune Retention**3%
*“Very disappointed with these strings”*
**Audio Quality**2%
*“IDID NOT like the feel or sound or anything about them”*
**Alcohol Content**1%
*“Smells like alcohol”*
### **Top return reasons **
**Strap/String Quality**39%
**Size-Overall**18%
**Value For Money**7%
**Advertised Vs Actual Product**7%
**Product Condition**4%
**Defective Material/Parts**4%
**Functionality-Overall**2%
**Compatibility-Overall**2%
**Tune Retention**2%
**Assembly/Installation**2%
## **Common questions**
- **Is elixir perfume for men profitable to sell on Amazon United States?**
- The niche generates $2.2M/yr across 24 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -13.8%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the elixir perfume for men niche?**
- 11 brands and 170 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in elixir perfume for men?**
- Top complaints mined from reviews: Smell, Strap/String Quality, Durability. The return rate is 0.3%.
- **When does demand for elixir perfume for men peak?**
- Demand peaks in Nov; the busiest month runs 30.8× the quietest.
- **What does it cost to enter the elixir perfume for men niche?**
- Listings span $14.86–$115.80; the average listing price is $33.13 (sweet spot $15–$100). The average incumbent carries 5,463 reviews — the moat a new listing must climb.
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