---
title: "Yellow Pla — $935K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/industrial-scientific/yellow-pla"
last_updated: "2026-08-08T10:17:54.259Z"
locale: en
meta:
description: "Niche score 53/100 · $935K/yr market. Brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 53/100 · $935K/yr market. Brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Yellow Pla — $935K/yr Amazon US Niche (2026) - Flapen"
---
# **yellow pla**
**Worth a look**
Shows searches that convert (13.5% search→purchase), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Market size 76Growth 20Conversion 96Competition 28Returns 96Price range 85Avg price 81Brand share 14Review moat 42Quality gap 28
**Conversion**
**Incredible****13.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$13.67–$24.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$17.41**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$935K**
$935K/yr · 397K searches
**Review moat**
**Okay****2,293.74**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-10.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, yellow pla is a $935K/yr Amazon United States market (397K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 53/100.
Data updated Aug 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yellow pla market data**
- **Units sold / yr**
- **50K–60K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$871K–$1.0M**
- units × avg price
- **Conversion rate**
- **13.5%**
- **Avg BSR**
- **#68**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **4.8%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**3%**
- eSUN36% - SUNLU27% - ELEGOO21% - 3DHoJor7% - MarsWork3% - OVERTURE2% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.7% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/industrial-scientific/yellow-pla/trend)
## **Top yellow pla search terms**
- **yellow pla**130K/yr-5.9%9.6% conv. - **yellow filament**69K/yr+0.1%7.5% conv. - **yellow pla filament**64K/yr-26.0%8.7% conv. - **pla yellow**27K/yr-6.8%7.5% conv. - **pla filament yellow**25K/yr-20.7%8.0% conv. - **yellow filament pla**21K/yr-15.6%8.9% conv. - **filament yellow**12K/yr+4.1%6.5% conv. - **3d printer filament yellow**9K/yr-19.2%7.5% conv. - **sunlu yellow pla**7K/yr-13.4%8.7% conv. - **pla yellow filament**8K/yr-3.2%8.0% conv. [**All search terms **](https://flapen.com/research/us/industrial-scientific/yellow-pla/search-terms)
## **Top yellow pla products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$93K20%$187K30%$280K40%$374K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**eSUN PLA Filament 1.75mm High Toughness 3D Printer Filament Upgraded PLA Filament Dimensional Accuracy +/- 0.03mm 1KG Cardboard Spool (2.2 LBS) 3D Printing Filament for 3D Printers Yellow**eSUN**$14.01**4.6★1,008 rev](https://www.amazon.com/dp/B0CLXPQQL9) [2**ELEGOO PLA Filament 1.75mm Yellow 1KG 3D Printer Filament Dimensional Accuracy +/- 0.02mm 1kg Cardboard Spool(2.2lbs) 3D Printing Filament Fits for Most FDM 3D Printers**ELEGOO**$18.17**4.5★460 rev](https://www.amazon.com/dp/B0BM72Z1X5) [3**SUNLU PLA 3D Printer Filament Vivid Yellow 1KG**SUNLU**$18.48**4.8★64 rev](https://www.amazon.com/dp/B0FKM2K71D) [4**eSUN PLA+ Filament 1.75mm 3D Printer Filament PLA Plus Dimensional Accuracy +/- 0.03mm 1KG Spool (2.2 LBS) 3D Printing Filament for 3D Printers Yellow**eSUN**$16.99**4.5★9,523 rev](https://www.amazon.com/dp/B07FQHP78J) [5**SUNLU PLA+2.0 3D Printer Filament Yellow 1KG**SUNLU**$17.21**4.6★2,627 rev](https://www.amazon.com/dp/B0DHCWX1S4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hotfine PLA+ Filament 1kg(2.2lbs)/Spool 1.75mm 0.02 (Yellow)**HOTFINE**$16.46**43 rev4mo ago](https://www.amazon.com/dp/B0GTKV23ZL) [**MarsWork PLA Basic Pre-Dried Filament with Quick-Swap Reusable Spool 1kg (2.2lbs) 1.75mm 3D Printing Filament Compatible with Bambu Lab 3D Printers Yellow**MarsWork**$19.52**363 rev10mo ago](https://www.amazon.com/dp/B0FQVDHSQK) [**SUNLU PLA Plus Filament 1.75mm Vivid Yellow 1KG**SUNLU**$19.11**20 rev1y ago](https://www.amazon.com/dp/B0FFGG7RWK) [**ELEGOO Matte PLA Filament 1.75mm Sunshine Yellow 1KG 3D Printer Filament High Precision 1kg Spool (2.2lbs) Fits for Most FDM 3D Printers**ELEGOO**$16.97**871 rev1y ago](https://www.amazon.com/dp/B0FC2R551X) [**ELEGOO PLA Basic Refill Filament 1.75mm Sunflower Yellow 1KG 3D Printer Filament No Spool Dimensional Accuracy +/- 0.02mm 3D Printing PLA for Reusable Spool Refilling**ELEGOO**$16.33**931 rev1y ago](https://www.amazon.com/dp/B0DXPJVTXW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hotfine PLA+ Filament 1kg(2.2lbs)/Spool 1.75mm 0.02 (Yellow)**HOTFINE**$16.46**4.6★**▲ 246%**](https://www.amazon.com/dp/B0GTKV23ZL) [**SUNLU PLA+2.0 3D Printer Filament Yellow 1KG**SUNLU**$17.21**4.6★**▲ 108%**](https://www.amazon.com/dp/B0DHCWX1S4) [**SUNLU PLA 3D Printer Filament Black 1KG**SUNLU**$13.67**4.4★**▲ 86%**](https://www.amazon.com/dp/B07XG3RM58) [**MarsWork PLA Basic Pre-Dried Filament with Quick-Swap Reusable Spool 1kg (2.2lbs) 1.75mm 3D Printing Filament Compatible with Bambu Lab 3D Printers Yellow**MarsWork**$19.52**4.8★**▲ 85%**](https://www.amazon.com/dp/B0FQVDHSQK) [**SUNLU High Speed PLA Filament 1.75mm 1KG*2 Rolls Green+Yellow**SUNLU**$24.46**4.5★**▲ 30%**](https://www.amazon.com/dp/B0F9XSDB15)
**~~View all trending →~~**
## **What buyers say about yellow pla**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“this is high-quality PLA”*
**Value For Money**19%
*“Great deal”*
**Color**12%
*“Vibrant color”*
**Material Quality**8%
*“Good quality PLA”*
**Compatibility-Overall**7%
*“Its easy to use its compatible”*
**Advertised Vs Actual Product**5%
*“as described”*
**Efficiency**5%
*“Works perfectly”*
**Adhesion/Stickiness**4%
*“Layer adhesion is strong”*
**Ease Of Use**3%
*“Easy to use”*
**Functionality-Overall**2%
*“Sulnu filament gets the job done”*
### **What buyers complain about **
**Print Quality**19%
*“Low print quality”*
**Quality-Overall**14%
*“No quality control on the spooling facility”*
**Adhesion/Stickiness**12%
*“Doesnt adhere as good as bar brand”*
**Functionality-Overall**7%
*“This filament doesnt work whatsoever”*
**Ease Of Use**6%
*“had trouble pushing it through”*
**Material Quality**6%
*“Very VERY bad material”*
**Durability**5%
*“Fails every time”*
**Color**4%
*“I had similar issues with this brand with gray”*
**Size-Overall**3%
*“the filament was loose”*
**Strength**3%
*“Very brittle”*
### **Top return reasons **
**Color**22%
**Functionality-Overall**12%
**Compatibility-Overall**10%
**Size-Overall**10%
**Print Quality**9%
**Value For Money**7%
**Advertised Vs Actual Product**6%
**Product Condition**4%
**Defective Material/Parts**4%
**Material Quality**4%
## **Common questions**
- **Is yellow pla profitable to sell on Amazon United States?**
- The niche generates $935K/yr across 19 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.7%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the yellow pla niche?**
- 8 brands and 11 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in yellow pla?**
- Top complaints mined from reviews: Print Quality, Quality-Overall, Adhesion/Stickiness. The return rate is 0.7%.
- **When does demand for yellow pla peak?**
- Demand peaks in Mar–Apr–May; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the yellow pla niche?**
- Listings span $13.67–$24.46; the average listing price is $17.41 (sweet spot $15–$100). The average incumbent carries 2,294 reviews — the moat a new listing must climb.
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