---
title: "White Asa — $119K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/industrial-scientific/white-asa"
last_updated: "2026-08-08T12:58:36.759Z"
locale: en
meta:
description: "Niche score 60/100 · $119K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 60/100 · $119K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:title": "White Asa — $119K/yr Amazon US Niche (2026) - Flapen"
---
# **white asa**
**Worth a look**
Shows searches that convert (14.4% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 28Growth 64Conversion 97Competition 30Returns 95Price range 95Avg price 95Brand share 30Review moat 72Quality gap 63
**Conversion**
**Incredible****14.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$24.89**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$18.13–$54.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****635.61**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+42.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$119K**
$119K/yr · 33K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, white asa is a $119K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 60/100.
Data updated Aug 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white asa market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$124K–$149K**
- units × avg price
- **Conversion rate**
- **14.4%**
- **Avg BSR**
- **#307**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **78%**
- **Out of stock**
- **6.0%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **226 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**9%**
- iSANMATE19% - Polymaker19% - ELEGOO17% - OVERTURE16% - iSANGHU16% - SUNLU4% - Open — no brand owns it (5 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 57 weeks — +42.3% search growth over the last 90 days.
2K1KPrime Day '25Holiday '25Spike '26 seasonJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Apr, May, Jun · busiest ÷ quietest = 4.8×
[**Open Trend **](https://flapen.com/research/us/industrial-scientific/white-asa/trend)
## **Top white asa search terms**
- **white asa filament**11K/yr+38.8%11.8% conv. - **asa filament white**10K/yr+59.6%10.4% conv. - **white asa**9K/yr+31.2%12.9% conv. - **asa white**4K/yr+36.9%12.3% conv. [**All search terms **](https://flapen.com/research/us/industrial-scientific/white-asa/search-terms)
## **Top white asa products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$6K10%$12K15%$18K20%$24K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**iSANGHU ASA Filament 1.75mm UV/Heat Resistant/Weather Resistant ASA 3D Printer Filament Perfect for Printing Outdoor Functional Parts White Filament 1kg(2.2lbs) Spool**iSANGHU**$18.13**4.1★317 rev](https://www.amazon.com/dp/B0C4P23XDQ) [2**OVERTURE ASA Filament 1.75mm UV & Weather Resistant 1kg White**OVERTURE**$24.08**4.6★655 rev](https://www.amazon.com/dp/B08PF938JJ) [3**iSANMATE ASA White 3D Printer Filament UV & Weather Resistant White ASA Filament 1.75MM for Bambu Lab 3D Printers AMS AMSLite 1kg Spool (2.2lbs)**iSANMATE**$19.41**4.3★710 rev](https://www.amazon.com/dp/B0G64V9H6P) [4**Polymaker ASA Filament 1.75mm White 1KG UV & Weather Resistant**Polymaker**$24.74**4.5★2,269 rev](https://www.amazon.com/dp/B09DKN3S9J) [5**ELEGOO ASA Filament 1.75mm Warm White 1KG UV & Weather Resistant 3D Printer Filament for Outdoor Functional Parts High Impact Strength Engineering Grad 1kg Spool (2.2lbs) Fit for FDM Printers**ELEGOO**$21.42**4.5★310 rev](https://www.amazon.com/dp/B0FDGM3H3Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Inslogic ASA Filament 1.75mm UV & Weather Resistant 3D Printer Filament High-Strength & Heat-Resistant Smooth Printing with Low Warping Ideal for Outdoor Use 1kg (2.2lbs) Spool White**Inslogic**$25.69**17 rev4mo ago](https://www.amazon.com/dp/B0DZHJLM2C) [**JAYO ASA Filament 1.75mm White 1KG UV & Weather Resistant 3D Printer Filament Perfect for Outdoor Functional Parts Dimensional Accuracy +/- 0.02mm 1kg Spool (2.2lbs)**JAYO**$19.09**193 rev5mo ago](https://www.amazon.com/dp/B0GMVGF79S) [**SUNLU 3D Printer ASA Filament 1.75mm 1KGWhite**SUNLU**$24.53**535 rev6mo ago](https://www.amazon.com/dp/B0G57WZK5B) [**iSANMATE ASA White 3D Printer Filament UV & Weather Resistant White ASA Filament 1.75MM for Bambu Lab 3D Printers AMS AMSLite 1kg Spool (2.2lbs)**iSANMATE**$19.41**710 rev7mo ago](https://www.amazon.com/dp/B0G64V9H6P) [**ELEGOO ASA Filament 1.75mm Warm White 4KG UV & Weather Resistant 3D Printer Filament Bundle for Outdoor Functional Parts High Impact Strength Engineering Grad 1kg Spool (2.2lbs) Fit for FDM Printers**ELEGOO**$54.39**310 rev1y ago](https://www.amazon.com/dp/B0FHDLMW3P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JAYO ASA Filament 1.75mm White 1KG UV & Weather Resistant 3D Printer Filament Perfect for Outdoor Functional Parts Dimensional Accuracy +/- 0.02mm 1kg Spool (2.2lbs)**JAYO**$19.09**4.3★**▲ 168%**](https://www.amazon.com/dp/B0GMVGF79S) [**SUNLU 3D Printer ASA Filament 1.75mm 1KGWhite**SUNLU**$24.53**4.5★**▲ 158%**](https://www.amazon.com/dp/B0G57WZK5B) [**Polymaker ASA Filament 1.75mm Natural 1KG UV & Weather Resistant**Polymaker**$27.04**4.5★**▲ 93%**](https://www.amazon.com/dp/B09DKPLDDL) [**Polymaker ABS Filament White 1KG 1.75mm Heat Resistant Strength**Polymaker**$18.20**4.5★**▲ 88%**](https://www.amazon.com/dp/B09DKPTQDD) [**iSANMATE ASA White 3D Printer Filament UV & Weather Resistant White ASA Filament 1.75MM for Bambu Lab 3D Printers AMS AMSLite 1kg Spool (2.2lbs)**iSANMATE**$19.41**4.3★**▲ 50%**](https://www.amazon.com/dp/B0G64V9H6P)
**~~View all trending →~~**
## **What buyers say about white asa**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Good filament”*
**Value For Money**12%
*“this was affordable”*
**Adhesion/Stickiness**9%
*“No issues with adhesion”*
**Ease Of Use**9%
*“Easy to use and orints great”*
**Smell**9%
*“This has worked great - Does require a high temp bed - No odor I could smell”*
**Color**8%
*“great colors”*
**Strength**5%
*“really strong”*
**Material Quality**3%
*“Polymaker sells the best filament”*
**Ease Of Cleaning**3%
*“clean no issue at all”*
**Compatibility-Overall**3%
*“It works fine on my p2s”*
### **What buyers complain about **
**Color**45%
*“The color is faded”*
**Print Quality**19%
*“I never got the print settings really dialed in”*
**Functionality-Overall**5%
*“was unsuccessful”*
**Smell**4%
*“Odor is extreme”*
**Quality-Overall**4%
*“Not the cheapest at all”*
**Adhesion/Stickiness**3%
*“Terrible adhesion and stringing”*
**Value For Money**3%
*“Not the cheapest at all”*
**Strength**2%
*“is incredibly brittle”*
**Spray/Flow**2%
*“Awful flow”*
**Heating**2%
*“BUT the recommended bed temperature of 75-95°C did not work to prevent significant warping”*
### **Top return reasons **
**Color**23%
**Print Quality**14%
**Advertised Vs Actual Product**10%
**Value For Money**9%
**Compatibility-Overall**8%
**Functionality-Overall**8%
**Material Quality**6%
**Defective Material/Parts**5%
**Adhesion/Stickiness**3%
**Product Condition**3%
## **Common questions**
- **Is white asa profitable to sell on Amazon United States?**
- The niche generates $119K/yr across 18 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +42.3%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the white asa niche?**
- 11 brands and 13 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in white asa?**
- Top complaints mined from reviews: Color, Print Quality, Functionality-Overall. The return rate is 0.9%.
- **When does demand for white asa peak?**
- Demand peaks in Apr–May–Jun; the busiest month runs 4.8× the quietest.
- **What does it cost to enter the white asa niche?**
- Listings span $18.13–$54.39; the average listing price is $24.89 (sweet spot $15–$100). The average incumbent carries 636 reviews — the moat a new listing must climb.
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